The Marketing Solution

Even if you hand a client a perfect ad account with all adspend in KPI, there's going to be depreciation. Media Buyers are jugglers who take into account Audience saturation, ad fatigue, budget, and creative. But different data sets illuminate different issues within the ad account, so understanding what they each say is detrimental to the juggling act. In this episode I go over the most important...

Mark Zuckerberg - CEO of Meta - has a strong platform and a mismanaged agenda. There's so much potential in this colossal tech giant's pocket, and in this episode, I go into detail on how (from a marketer's perspective) the platform can be changed for the better. A CRM for content creators, a simplified interface, and a timeline-sorting filter are some of the ways Meta/Facebook can improve!

Is your product or service worth the money? That is what your customers and clients are asking. The perception behind this is that a cost-saving price point will be a strong value proposition for your potential customers. I'm here to say, that is incorrect. A strong brand and service will provide quality over price, and will be WELL worth the amount spent. This episode is for Agency Owners and Fre...

The importance of First Party data in a Post iOS14 world cannot be overlooked by marketers. To have true buy-in from your audience is necessary to uphold a trustworthy brand, not to mention it's applications in paid media retargeting. First Party data (LIKE EMAILS COLLECTED FROM QUIZZES AND LEAD MAGNETS), can lead to stronger Lookalike audiences, cheap ad retargeting, and email list growth for an...

Google has a very specific algorithm that crawls the internet for every keyword in your search. This means that the way you describe what your looking for will affect the search results. From a business perspective, your SEO rankings depend on these keywords. In this episode we walk through how to get your best results from google as an end-user, AND how to rank the highest for long tail keywords...

Social Media Marketing is both paid and organic. The one thing that connects the two is content. It's necessary to be posting content onto your channels and to have a strong content funnel strategy. In this episode, we talk about what content engages your audience at different levels of purchase intention. Remember, it takes 8-10 touchpoints for your audience to buy, so it's important to cater you...

Marketing and Sales coincide with one another in all forms of business. They're so closely intertwined that sometimes people confuse the two. Entry-level "Marketing" positions can reveal themselves to be door-to-door sales, entry-level "Sales" positions can have more marketing involved than initially anticipated. Despite this overlap, there are some key differences to identify to keep you on track...

The best way to grow your business is to become more efficient - essentially, do more with less. And one of the easiest ways to accomplish that is... by outsourcing your work. Your specific skillset needs to be put to use, but you shouldn't be struggling through tasks that are not your forté. Time is money, and if it takes you too much time to accomplish tasks in your business, it's time to hire m...

Are you ready to work and explore the world at the same time? In this episode Shelby talks about her experience and the tips, pro's and con's on working remotely and how to enjoy your freedom while exploring the world. Learn about preparing for a digital nomad lifestyle and stay productive while traveling.

Take 1, Take 2, Take 5! Getting the scope of this show in under two minutes might pose as a challenge to our host - Shelby Paige - but overall here's the gist of it: she's here to make you a stronger marketer. Digital marketing is a larger-than-life concept that spans beyond branding, the customer journey, sales, or even human behavior. There are technical elements you need to know, there are soft...

Have you ever heard of the branding agency that sells ONE product and doesn't even package it? It's not a dropshipper - it's REDBULL. Redbull is a company that owns countless sports teams, sponsors thousands of events, and sells the same amount of cans a year as the amount of people on this planet! They've completely dominated their energy drink market, and in this episode we talk about HOW they d...

There's no better way to engage your audience than by doing something they'll always remember! That's what Billie Eilish, Bridgerton (yes, the TV show on Netflix!) and Liquid Death did to get your attention. In doing so, they piqued the interest of millions of people worldwide, and they were able to stay top-of-mind for long afterwards. Learn what made them so enticing, and furthermore - how to do...

Be your own boss! Affiliate Marketing is an arrangement by which a company pays a commission to a traffic source outside of its Marketing reach. This is mutually beneficial to the company - which is reaching an untapped audience, and the salesperson - who is leveraging their network to make money on the side. In this episode, we talk about the what, how, and why of affiliate marketing - including...

Email Marketing is such an overlooked factor in your marketing strategy. But not only is it one of the oldest types of online marketing, it's also the cheapest (and most morally sound.) When it comes to warm audiences, email marketing is arguably the strongest. The audience your targeting has heard of you before - has opted in to hearing from you (first party data) and is most likely to convert. I...

You've heard the saying before - "Fake it 'till you make it", but that's not always the case. In this episode we talk about taking an entry-level job to learn your basics, and the trajectory you need to jump into freelancing where your salary is unlimited. Do not lose credibility - marketing is ALL about branding - and if you fake your stuff and get exposed, your brand authority goes out the windo...

What is the difference between Social Media Management and Ads Management? This distinction is important for any beginner to understand, and for all freelancers to make VERY CLEAR with their clients. SMM is an organic effort to grow your following, with KPI's that are based on reach and audience size. Paid Ads Management is a paid effort to convert sales, and involves more direct KPIs like Cost-pe...

If you've just started Media Buying, you might not be aware of all the data points on your Ads Manager Dashboard. Two of the simplest to recognize are Reach and Impressions, as they are the most basic statistic available in Performance View. But there is a stark difference between them, and they directly affect the Frequency of your Ads. Here's their relationship between each other: Impressions /...

Some important factors to consider when optimizing Facebook Ads Manager: Engagement, Frequency, CPMs, CTR, CPR, ROI, etc. These stats have a relationship with one another. Your CPMs (Cost per Millie) effects how much money you need to spend to garner impressions. Your CPR (Cost per Result) is directly related to how much money you've spent. Your Frequency and engagement rate will affect CTR (Click...

Have you ever seen the button on your Instagram account that says "Boost this Post"? In this episode, we cover what that actually means, who the algorithm will be targeting, and how to launch an ad from the Back End of Facebook Business Manager instead of a front-end boost. If you didn't know, a front-end boost will primarily target your existing audience and location, the ones that are tempered f...

Iterate upon awesome - there's no reason to lose quality as you expand your team or your client book. The number one mistake I've seen while working at agencies seems simple, but it's a lack of SOPs! Standard Operating Procedures help maintain excellence as you scale. This episode we go over how to write them, what they're for, and what they can do for you.

Love scrolling on social media? Good news! You don't have to do a "Social Media Detox" or put locks on your phone, you just have to make your Bad Habit work FOR you! This week we talk about how the algorithm adjusts to your search results, how you can learn from dreaded Sponsored Ad posts, and how to choose your following wisely. Learn how to manipulate the algorithm (both paid and organic) to hel...

Experience is great, CV's help you stand out, and knowing what you want will get you there. BUT there's still something you can do to help you get the interview - get creative. In this Episode, Shelby talks about a few different ways you can up the ante: including a Video Cover Letter, manipulating the algorithm, and getting to know your future employer.

Last week Shelby spoke about the journey into the world of Digital Marketing, working remote, and salary expectations. This week we're diving into the nitty gritty details on how to get started in the industry. How to format your resume, where your education should come into play, when to use a CV instead, and more!

Ever wonder about working remote? What the salary expectations are, how to find your first job and "break in"? In this episode we break down exactly how to go from "Entry Level" to "Senior Strategist" and how to work anywhere in the world. Chances are, you're over thinking it. Shelby got started despite having no experience, and niched down into a managerial role in Media Buying. From there, the s...

Marketing has always appealed to the customer, but it's time to elevate the basics. The future of marketing lies in Segmentation and hyper-personalization: highly engaging and highly specific content, chosen by the user. That's why Conversational Marketing (and Quiz creation for engagement and First Party Data collection) puts brands a cut above the rest. First Party Data is still king, email is s...