The Marketing Solution

Ever wonder what a user's touchpoint can do for you? How users view your brand at each step of the customer journey? This week Shelby breaks down funnel strategy - how to take your audience from the unknown to avid fans of your brand. We discuss Cold audiences, Warm audiences, Retargeting, and Loyalty layers. Funnel structure breaks down into the behavioral psychology behind purchase behavior, and...

Ever wonder how your ads track you? How they're able to practically read your mind? In this episode we take a look at past tracking methods - like the Facebook Pixel and it's targeting effectiveness - along with the BIG DISRUPTION (Apple iOS14 Privacy Changes) and how we pivot. What is the biggest way to beat a market disruption? Going back to the basics.

What does your Conversion Rate have to do with compounding revenue? You can make more YOY by increasing HOW OFTEN you convert a customer to a SALE. Let's discuss the different factors that effect conversion rate: the User Experience and the Quality of Traffic. Here's the big question you should ask yourself: Would I TRUST and BUY something off of my own website?

Is the Opportunity Cost of Time eating into your profitability and restricting your ability to scale? Ask yourself these questions when tackling a project. Is there a better person you can delegate this task to? If what you're tackling is a weak skillset for you, (and you don't plan on increasing your efficiency in this area...) then it actually works against you to take 3X longer than an expert i...

How do you decide Brand Voice? First, find your brand's solution. Then define the problem your target audience has. Decide who your customer 'Was' before they interacted with your brand, then determine who they 'Will be' when your brand provides. Do NOT make the mistake of catering to who your target audience IS. Target who they Want To Be. And most importantly, do not commoditize yourself. Differ...

What does the Razor & Sidekick have to do with Branding? Shelby Paige walks you through how Brand Voice helps define your audience to build loyalty. You are the solution to a problem, you are the bridge between who someone IS and who someone WANTS TO BE. You can't just sell your audience, you must truly engage with them to learn more about their needs and how to solve a problem they have. When...

This week we talk about multiple touch points in your Customer Journey and when to provide value to your audience. (HINT: the answer is Most of the Time). With multiple platforms and multiple places to interact with your audience, there's plenty to choose from. Shelby goes over how many touch-points it takes on average to convert a customer (it's 8) and why this matters to increase your LTV of sai...

For our very first episode, we focus on the core of all brands in eCommerce - Loyalty. If a customer is loyal to your brand (through market saturation, brand awareness, engagement etc) it reduces the Cost Per Acquisition (CPA) when you actually launch a paid marketing strategy. Paid marketing efforts fall to the wayside if not working in tandem with a social strategy that engages your audience. If...