The Evolution of South Asian Music

In Part 2 of Chapter 3 of  The Evolution of South Asian Music , Akhila Shankar and Roochay Shukla continue their conversation with Jaddan Comerford , Founder & CEO of UNIFIED Music Group, and Sidhartha (Sid) Todi , Founder of STARtist Management and 7Entertainment. Together, they explore how the audience for South Asian music is evolving—from the global curiosity around Indian culture to the r...

Here is what to expect in part 2 as we continue the discussion on the rise of global spirituality, partnerships and the future of South Asian music.

In Part 1 of Chapter 3 of  The Evolution of South Asian Music , Akhila Shankar and Roochay Shukla unpack the people, partnerships and cultural exchange shaping the future of South Asian music. Joining them are  Jaddan Comerford , Founder & CEO of  UNIFIED Music Group , and  Sidhartha Todi , Founder of  STARtist Management  and  7Entertainment . Together, they discuss how an Australia–India par...

It's time for a new chapter, here is what you can expect. Part one drops 23rd September 2026! Guests: Jadden Comerford (CEO, Unified Music Group), Siddharth Todi (Head STARtist Management, Unified India)

In Chapter 2 of The Evolution of South Asian Music, Akhila and Roochay continue exploring how South Asian sounds are shaping global music. In Part 2, they go deeper into the strategy behind global growth — from how artists prepare to enter markets like India, to the role of A&Rs and cultural leaders in building exportable talent. In this episode • The difference between cultural moments and lo...

In Chapter 2 of The Evolution of South Asian Music, Akhila and Roochay explore how South Asian sounds are increasingly shaping global music. They are joined by Petrina Convey , founder of UNITY.Mgmt and a cultural strategist behind campaigns for artists like Beyoncé and SZA across APAC, and Mohamed “Mo” Komba, A&R and artist development executive who has worked with Oliver Cronin, Kaiit and Stan W...

Welcome to The Evolution of South Asian Music! Hosted by Akhila Shankar and Roochay Shukla, this podcast chronicles where South Asian music is today and decipher where its heading. Here is what you can expect from the show

In Part Two of The Evolution of South Asian Music , recorded live at SXSW Sydney , hosts Akhila Shankar and Roochay explore what it really takes to understand  and enter India’s music market . Featuring Jade Nazareth (manager for Australian artist Matthew Ifield ) and Jashima (founder of multicultural agency Ode ), this episode dives into: The gap between music charts and on-ground realities in In...

Recorded live at SXSW Sydney 2025 , Part One of The Evolution of South Asian Music sets the stage for a deeper look at how South Asian sounds are shaping the global music landscape. Hosts Akhila Shankar and Roochay Shukla are joined by: 🎙️ Jade Nazareth — Artist manager for Australian singer-songwriter Matthew Ifield , whose largest audience is in India . 🎙️ Jashima — Brand consultant and founder...