Akhila Shankar and Roochay Shukla

The Evolution of South Asian Music

Music EN ↓ 5 episodes

The Evolution of South Asian Music is a podcast hosted by music executive Akhila Shankar and marketeer Roochay Shukla exploring how South Asian sound is evolving beyond borders. Each season, released as a new chapter, features in‑person long‑form conversations with international executives, curators, A&Rs and cultural tastemakers engaging with the region. Together they unpack how South Asian music is moving from the margins to the centre of global culture.

Author

Akhila Shankar and Roochay Shukla

Episodes

The Rise of South Asian Sounds in Global Music (Part 2) | Petrina Convey & Mohamed Komba 25.03.2026 26:22

In Chapter 2 of The Evolution of South Asian Music, Akhila and Roochay continue exploring how South Asian sounds are shaping global music. In Part 2, they go deeper into the strategy behind global growth — from how artists prepare to enter markets like India, to the role of A&Rs and cultural leaders in building exportable talent. In this episode • The difference between cultural moments and lo...

The Rise of South Asian Sounds in Global Music (Part 1) | Petrina Convey & Mohamed Komba 18.03.2026 26:50

In Chapter 2 of The Evolution of South Asian Music, Akhila and Roochay explore how South Asian sounds are increasingly shaping global music. They are joined by Petrina Convey , founder of UNITY.Mgmt and a cultural strategist behind campaigns for artists like Beyoncé and SZA across APAC, and Mohamed “Mo” Komba, A&R and artist development executive who has worked with Oliver Cronin, Kaiit and Stan W...

Show Trailer 12.03.2026 1:32

Welcome to The Evolution of South Asian Music! Hosted by Akhila Shankar and Roochay Shukla, this podcast chronicles where South Asian music is today and decipher where its heading. Here is what you can expect from the show

Chapter 1.2: India as a music export market 19.11.2025 33:54

In Part Two of The Evolution of South Asian Music , recorded live at SXSW Sydney , hosts Akhila Shankar and Roochay explore what it really takes to understand and enter India’s music market . Featuring Jade Nazareth (manager for Australian artist Matthew Ifield ) and Jashima (founder of multicultural agency Ode ), this episode dives into: The gap between music charts and on-ground realities in In...

Chapter 1.1: What is South Asian Music? 11.11.2025 25:29

Recorded live at SXSW Sydney 2025 , Part One of The Evolution of South Asian Music sets the stage for a deeper look at how South Asian sounds are shaping the global music landscape. Hosts Akhila Shankar and Roochay Shukla are joined by: 🎙️ Jade Nazareth — Artist manager for Australian singer-songwriter Matthew Ifield , whose largest audience is in India . 🎙️ Jashima — Brand consultant and founder...