The Ecommerce Roadmap

Almost every one of us thinks about how to grow our sales every day. In fact, most Store owners have a sales goal in mind that will make them feel like they are successful. But did you know that it's possible to reach your "successful" sales goal and actually have even less cash on hand than when your big goal was just a dream? Today on the podcast, I'm sharing why I think you should create a plan...

It's the embarrassing little secret that ecommerce store owners don't like to talk about. Why do we always feel broke? It is so frustrating, embarrassing , and it causes us so much stress.  It's important that we talk about it, because for most of us, when we get into a cash flow crunch it makes us feel like we're failing, Like we're doing something wrong. It's embarrassing, and it affects how we...

Today I'm chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing the story of how she used a templated event that she pulled from the "Get Sales Now" unit inside of the Inner Circle Classroom. Last month Sylvie used the "Mystery Box" event (formerly called "ninja event). Her goal was to make some sales and get rid of some labels for products that she had discontinued. You'll love h...

Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals.  It's not uncommon for higher volume stores to reach millions of people every month.  They're highly visible. Even when you're a new-ish Ecommerce store owner, you'll need to make yourself visible to 100,000 - 200,000 people every month in order to crea...

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traff...

This episode is full of  "aha" moments. One of the most powerful things you can do for your business is to become what I call a "Marketing First" Store Owner. It sounds fancy, but really it means that you prioritize marketing over all the other "things" that take up your work hours. Today we're talking about what a Marketing First store owner does - and how to stay on track I invited one of my fav...

What can I work on that will really move the needle in my business.  What's the work that will get me closer to my goals, keep me on track, and lead to long term success? This is the question that swirls around in almost every store owner's head - all the time. For years we've been giving our Inner Circle Members the exact work they must do in order to get sales.  More often than not, their progre...

Today I'm talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and finally stop sweating about our cash flow. I am a big fan of Ciara's because she's a long time Retailer turned Profit First Expert. That's important, because she understands inventory based businesses, and how common it is for us to struggle with cash fl...

Did you know that your Returning Customer rate is like a thermometer for your business? It helps you evaluate the health of your business, and when you understand this, you'll use it to determine what your business needs right now. Last week, I shared how I've noticed that store owners often are unclear about two metrics that kind of sound like the same thing, but they're not   Returning Visitors...

This week I'm sharing a little tip that will help you see what you have to do at a glance. There's some confusion for many store owners around these two metrics. We were talking about how to make a solid plan to grow your business, and I've realized that I need to clear it up. This is helpful for every store owner - if you're just starting, or if you've been growing your business for a while. Here...

You'll want to listen to today's episode because it could have a big impact on your sales - so come join me and find out if you're doing this thing that I think is the kiss of death. I'm talking about asking people to make decisions and email marketing, and how you can get more people clicking through your emails and actually landing on your site. For the last few weeks, I've been knee deep in cal...

I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand. Last month Claudia joined us at my Mastermind Retreat in Mexico. She was there to support our Mastermind members, and she taught us a few trick to make even more money with our emails. When she shared this money making tip, I knew that we had to do a whol...

When I work with a client 1:1, there's one question that's almost always on my client's list of problems to solve. "Can you help me figure out  what I need to focus on?" As business owners, we've all felt the stress of having enough time to get everything done. We can't make more time, and so every one of us is hyper aware of the fact that we need to spend our time on the right work. Work that mov...

Meet Ann Chikahisa: Chikahisa Studio Ann is such a great example of what's possible when you get focused and become a "Marketing First" store owner. She is a jewelry designer and sells her high end pieces to customers all over the country. When we met, Ann's sales came exclusively from wholesale and in person shows. A few years later, Ann has grown high volume sales on her website, and created a c...

Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They're all members of my Mastermind Accelerator program. It's a very small group of 6 and 7 figure store owners. These women are already successful - There are 15 store owners in the Group, and the combined annual revenue of the members is close to $10Million. Even th...

Today I sat down with long time Inner Circle Member Crystal Lovelle. Crystal is the Founder of https://www.littleblackboxbakedgoods.com/ Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen. A few weeks ago, I asked our Members to share their wins, and Crystal reported that her online sales are up 82% this year. Given that it's...

My friend Bonnie is a well known Artist and Educator. She's a (famous) Surface Pattern Designer.    I can spot her work a mile away. She's memorable . I teach people how to grow their online sales, so when I realized that Bonnie and I have several clients in common, I was a little surprised. Why are product business owners learning Surface Pattern Design?    And then I had a lightbulb moment. I'm...

This week I'm doing something a little different on the Podcast. I'm going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round. Each episode is super short - and I'm going to give you one thing to do each day. At the end of the week, you'll be 5 steps closer to being able to coun...

This week I'm doing something a little different on the Podcast. I'm going to give you one strategy a day for 5 days in a row.  It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round. Each episode is super short - and I'm going to give you one thing to do each day. At the end of the week, you'll be 5 steps closer to being able to coun...

This week I'm doing something a little different on the Podcast. I'm going to give you one strategy a day for 5 days in a row. It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round. Each episode is super short - and I'm going to give you one thing to do each day. At the end of the week, you'll be 5 steps closer to being able to coun...

This week I'm doing something a little different on the Podcast. I'm going to give you one strategy a day for 5 days in a row.  It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round. Each episode is super short - and I'm going to give you one thing to do each day. At the end of the week, you'll be 5 steps closer to being able to coun...

Get off the emotional rollercoaster This week I'm doing something a little different on the Podcast. I'm going to give you one strategy a day for 5 days in a row.  It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round. Each episode is super short - and I'm going to give you one thing to do each day. At the end of the week, you'll be...

Come behind the scenes with me as I share my most recent "aha" moment. It's a simple concept, but it's an incredibly powerful way for us to: Visually see the status of our marketing and monitor it every month Know at a glance what we need to focus on Understand how we can set ourselves up to sell more every month. Here's the Sales Funnel Graphic I promised you I have to give our  Ads Made Easy Coa...

Wouldn't it be amazing to double your sales without having to go out and spend a bunch of money on ads? Meet Michelle Smith, the founder of https://www.mamasuds.com/ Michelle has grown her business like many of us do. She started at home, and step by step she's built a solid online business with multi six figure sales, employees, and a great income for her family. She's done a lot of things well. ...

We all want predictable, Reliable Revenue, right?  When I ask clients what they'd like to change in their business, the answer I hear most often is that they want reliable sales - or sales they can count on every day I get it. When you don't have reliable revenue, it's hard to plan. You're afraid to spend your cash, because you're not confident that you'll earn it back quickly So you put off inves...