The Ecommerce Roadmap

In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following a mission sparked at a Mastermind Retreat, Melissa reveals how strategic tracking and optimization led to over $21K in extra profit over the past year. Learn the actionable steps she took, from weekly tracking and adapting sales funnel strategies to...

In this episode, delve into Melissa Davies' journey of slashing marketing expenses while skyrocketing growth for her online store, Bike Pretty. Facing a shocking realization of high customer acquisition costs, Melissa set a daring goal to reduce marketing expenses from 30% to 10% of revenue. She shows us her formula for consistent social posting, tracking every marketing dollar, embracing our 30-D...

So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're ready to move on? What if you want to sell your e-commerce business and start a new adventure? Join us on a journey into the world of e-commerce business selling with expert insights from Ethan Alexander at Quietlight. Here's what you'll discover: Under...

In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making enough money?"  In this episode, we are unraveling the mystery of Gross Profit – the ultimate key to your success. If you've ever wondered why your hard work isn't translating into significant earnings, this episode breaks it down with clarity. Here'...

Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren't making faster progress. The truth is, building a solid foundation for steady sales isn't exciting (or quick), but it's absolutely necessary. So, here's the scoop on how to steer your ship toward reliable sales. It all starts with understanding the magi...

Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks. Tune in and learn: How to target the right audience, leverage Google retargeting ads, and optimize your site for conversion Ana's persistence and strategic approach through email m...

Why do some people make big progress fast while the rest of us take longer to find our path to success? When Chontelle Fossey joined the Inner Circle, I kept my eye on her. Chontelle owns The Lily Pot , a fast growing business in New Zealand where she sells and ships live house plants right from her home… that's right, live ! Chontelle is the perfect example of what's possible when you focus on yo...

Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey. Ciara advocates a broader approach to ROI. She encourages us to apply "ROI thinking"...

Do this now, and be confident that you are on the right track. As we head into the 4th quarter, I'm looking back to my first Q4 at my project store, Sock Doggo. Even though progress felt slow, there were some clues about what was working, and how I could stay on the right track to reaching my goal of $50K. Many store owners often feel behind, and like they have no idea what's working in their busi...

Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you'll learn: What Is PMax: Discover how PMax harnesses AI to target your ideal customers in the post-iOS 14 era, making Google advertising simpler and more effective. Master Google Merchant Center: Learn how to supercharge your product listings for org...

In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media. Listen in, and you'll  learn: The 3 things you must do before you offload this task How to set your Social Media Manager up for success A simple way for you to see your results of  the work and know the expense is worth it Taking the steps to set you...

It's one thing to create a great-looking website and quite another to get consistent sales on that same site. Once your store goes live, there's no concise handbook, or step by step process to follow. You're looking up at the mountain; it's frighteningly high, and there's no clear path. Here's how to let 3 Key Metrics be your guide to scaling your ecommerce business.  We're going to dive into Traf...

Have you been spending too much on ads and making too little progress? You're not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time. So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In...

Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You'll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy.  You'll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy.  You'll be ab...

Have you built your Sales Funnel yet?  If not, today I'm sharing a story that will make you realize that you shouldn't put it off any longer. I'm sharing it because it's relateable to new and experienced store owners. I think THIS is the "reason" it's hard to grow your sales. You don't have a Sales Funnel. Building a Sales Funnel must be a critical part of your work each month. I want you to meet...

In this episode, Susan shares why it's crucial for every store owner to focus on making their products visible to a large audience of people every month. Most store owners have no idea that it's possible to do this easily and for a very tiny budget and that you can actually track and measure the size of your audience. You can start building your audience today, and in a few weeks, you'll see signi...

A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. As I was listening to these smart, successful store owners tell me what's going on in their business now, and what they'd like to accomplish this year, a lightbulb went off, and I thought, "oh my gosh, I remember doing this".  When it happened, I knew I had...

Is keeping up with Social Media a constant source of stress for you? Do you feel like you should have a plan, but don't even know what that even looks like? Are you wondering if all your effort is even worth it?    What if you had a plan that allowed you to have one meeting a month (with yourself or an assistant) where you decide what you're featuring each week, and you could walk away with 4 week...

Are you leaving money on the table? In this episode Susan chats with our Inner Circle Ecommerce Coach, and email marketing expert, Claudia Howard about Abandoned Cart emails.  As a Coach and service provider in the Inner Circle, Claudia knows that most store owners are leaving money on the table by not taking the time to "supersize" their abandoned cart email flows.  In this episode, Claudia share...

This little Mistake is a Conversion Killer If you're a store owner using Shopify, this is for you. Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing expert, Claudia Howard. Claudia was sharing some abandoned cart strategies to make more money, and she said something that stopped me in my tracks. Listen in to hear about this sneaky little conversion killer, and then g...

Are you ready for GA4?  Next month Universal Analytics will stop collecting data, and like it or not, we'll all have to learn how to gather and analyze our data from GA4. I asked our Google Coach, Leona Griffin to join me on the podcast today and give you some tips on what to expect when you start working with GA4. Listen in as Leona shares the top 6 things you need to know about GA4.  Grab a pen....

In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities. Kelli has a "to do" list as long as her arm. She's feeling like all the tasks on her list are important, and she's completely overwhelmed when she tries to decide where to invest her time. Susan walks Kelli through her process to identify priorities and feel confident that she's on the...

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I'm sharing a process for slashing the items on your "To Do List" without creating even more stress about all the things you're not doing.  Listen in and learn: Why a big "TO DO LIST" is the Kiss of death for people like us. The 3 step process to figure out what your Business n...

In this episode, Susan shares a pricing strategy that most store owners don't use. Once you understand how it works, and start implementing it in your store, you'll have the potential to be much more profitable. Most importantly, you'll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.   You'll learn: Why you can't afford to sell an...

Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don't understand why they are chronically short of cash in their businesses. After the episode was released several store owners reached out to me to share their struggles with cash flow. Some were looking for advice, but many just wanted to express their thanks for normalizing a topic that is embarrassing...