The Ecommerce Roadmap

2022 brought some big changes for us Ecommerce store owners, and I think it makes sense to start this year off by sharing what's been working to grow sales, what's NOT working, and what's super exciting for Ecommerce store owners in 2023. I've been working in eCommerce for 12 years, and for more than 6 years, I've been sharing what's really working for people like us - we're entrepreneurs, we don'...

This week I'm sharing 3 things to do this week. You might be relaxing this week, but here's the good news: This 3 part exercise can be done in your pajamas AND it will make you more likely to have a successful year in 2023. Here's what you're going to do: You're going to take a snapshot of where you are in business, right now You're going to think about exactly where you want to be in business a y...

Have you ever thought about selling your business? Even if you're not ready to sell your business right now, you'll want to listen to this episode. Today I'm sharing a conversation I had with my good friend Ciara Stockeland. Between us, we've sold 5 of our own businesses, and helped several others sell theirs too. We're sharing what's possible, so you'll want to grab a pen and take some notes. Lis...

When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life. As you glide into the Holidays and prepare for a new year, I know that taking the time to do this is the best gift you can give your business. It will set you up to eliminate overwhelm and get clarity on your focu...

We're wrapping up the busiest time of the year. As I'm recording this our members are posting breakdowns of their Black Friday events - and sharing their results. And I was reminded of 2 things: It is always a numbers game. Your results are always a product of all the work you do year round, not just in the fourth quarter. You have more control over your results than you think. I promise you. But...

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It's a Gated Page. It sounds fancy and technical, but it's not really. In the episode, we're talking about how you can create a full screen pop-up to "gate" a Page or Collection.  One of the easiest Collections t...

There's one thing I recommend you do now to get more sales, and it's time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I'm talking about taking some time to focus on converting the unconverted. In plain language, I want you to acquire some new customers this month.  The weeks between Thanksgiving and the end of t...

It's no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores. Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there was a period of uncertainty, at the end of the day, most stores had a solid 18 months of growth. More customers buying more stuff. This year...

There's something I want you to check today. And even if you're not feeling like sales are slow, you might not be taking advantage of this opportunity to get more sales. Most people aren't. When you feel like your sales are stagnant, there is one thing I want you to check. Traffic -  specifically traffic quality. Once you've hit that magical 3000 web visitors/ month - you need to maintain it, but...

Listen till the end to hear Sile's sales results! Do you ever talk yourself out of running an event to get sales because you have a whole list of reasons why it won't work for you? "Susan Bradley, thank you for the amazing training" My Secret Sale kicked off at 7am this morning and I've already got €376 worth of sales. I know that doesn't sound like much to many of you but that's literally the mos...

Recently, I had an eye opening experience that flipped my thinking about being busy. About 5 minutes later, I had an "aha" moment when I connected the dots and realized how much money we waste in our business when we operate in a constant state of busyness. In this episode, I'm sharing my ridiculous story because it demonstrates how easily we fall into this pattern. The short version is that I wan...

Need some quick sales? Listen up!  In this episode, you'll learn about a super simple event that you can get up and running quickly. It's easy to set up, and it's an event you can run at any time of the year. Christal Anger is a new Inner Circle Member who joined us a few weeks ago. Recently, she posted this in our Inner Circle Group:  "I just wanted to thank Tania Bisaz for teaching me about the...

Kelly's website sales have far surpassed her sales from Etsy. Kelly is a Coach in our Inner Circle , and she works 1:1 with members to help them grow their website sales and become less reliant on Etsy. If you're an Etsy Seller with your own website, you know it makes sense to have your own space. You get to control your ad spend, shipping costs, and the products your customers see. It's so reward...

Wondering how you can have your best Holiday sales ever? Did you know that if you do a little planning in the next month, you can transform your results from "meh" to "amazing". There are 3 steps every store owner should plan to take now.  Do it, and you'll set yourself up for your best Holiday sales on record. Listen as our Inner Circle Coach Kelly and I break down the 3 steps, the work you shoul...

Do you ever wish you could get an Expert's eyes on your business? Pavlina's an Inner Circle Member who needed a significant increase in sales. She decided to book regular 1:1 Coaching calls to get extra support and make sure she was on the right track. Together, they put together a plan, and set priorities, so she worked on tasks that move the needle. They set challenging sales goals for the rest...

Wondering if all the work you do on social media is worth it? I'll open your mind to what's possible for you if you take control of your visibility. Using Google Analytics you can see exactly what is making an impact on your sales. To access the information:  Left Menu go to Acquisition All traffic Source/medium  Filter your date menu for the whole year. Listen in to see what 2 top sources you can...

I've spent 5 years teaching people how to grow their online sales. In that time I've seen a lot of success stories. And what I've learned is that there is one tactic that I see every successful entrepreneur use. It's free to learn, and if you apply it, it can lead to powerful results. Listen in to see if you're applying this tactic, and hear what's possible for you when you get really good at it!...

Meet Jessica. She has a full time job, 2 kids, 2 contract jobs, and she just launched an online store. She doesn't have time to go searching for solutions. She wanted to get results fast. Jessica launched her new business, used the training, and booked some 1:1 coaching calls. Jessica followed the steps from the Inner Circle, and as she implemented, she knew that "done is better than perfect". Aft...

Listen in as I talk to Ashley - she's just launched her new dress label and made really big progress in 30 days 16 sales in first 30 Days Doubled her traffic Generating leads Email marketing - and getting sales Plan and clarity on her next steps See her site: https://doraisobel.com.au/ &  get free resources so you can do it too. The next four steps you need to take: Step 1: Collect more emails    ...

I see you working hard building your audience, your list, and your traffic. I know that when you hear that cha-ching from your Shopify App it re-ignites the fire under your rear - it reminds you that it is possible to get the sales you've been dreaming of. And it makes you want to do more! In Today's episode, I'm going to help you by sharing 8 Events you can use to get sales now. Grab a pen and ta...

A few months ago Chontelle Fossey joined my Ads Made Easy Coaching week, and then she joined the Inner Circle. Chontelle lives in New Zealand and she sells live plants. And she has a full-time job. She sells a perishable product in a small market and she has a limited amount of time to work on her business. Even though you might think the odds are stacked against her, once she joined the Inner Cir...

Ads Made Easy is different. A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us. In fact, it's more important now than ever before. As the online world becomes "cookie-less" we'll be less able to rely on traditional retargeting. It's already happening on Socials Media, and 2023 will bring big changes for Google Ads. But there's good news f...

Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you'll grow your followers organically. Not long ago, I spent some time with my good friend Tracy Harris. She's an Instagram Expert, and she's really good at getting strategic with content. She showed a group of us a simple way to generate leads with...

Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia. Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor results on her website. Around the same time, she saw an ad for Ads Made Easy Coaching week. She paid her $15, signed up, and committed...

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here's the back story: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part time basis. Early last year, Tina decided that she was going to focus on Collabora...