The Content Queen Podcast

All the best ideas come in the shower, right?  I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives.  I came up with 3 “personas” or styles and I am looking for feedback!  If you LOVED this episode, make sure you share this on your Instagram stories and t...

If you’ve ever traveled, you know the trip doesn’t end when you land.  It’s about exploring, adapting, and making every moment count without burning out. In this final leg of our content strategy adventure, we’re talking about Cultivating - how to expand your reach, streamline your process, and continuously evolve your content without feeling like you’re on a never-ending flight with no destinatio...

You’ve decided to backpack through Europe. You’re inspired, your route is set, you know the cities you’ll visit and the sights you want to see. But now it’s time to plan the details...what will you do in each city? What will you pack? How will you capture the memories? Because without that plan, even the most epic trip can turn into a chaotic blur. You waste time, miss the good stuff, and come hom...

Imagine deciding to backpack through Europe. You’re inspired, excited, you’ve got your gear packed and your passport ready. But here’s the catch - you didn’t plan the route.  You’ve got no map, no guidebook, no clue which cities you’ll visit or how you’ll get there. You’re just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there). That’s what run...

Posting on social media to a content calendar is NOT a strategy.  There is more than the actual posting. So we are going to talk about these 3 C’s to content marketing. The ones that build results for you.  When you understand that there is more to content marketing than just posting, then you can actually build something designed to give you the results.  Think of it like planning your travels. ...

Do you ever see brands and think “how are you everywhere”... you only see the tip of the iceberg.  In this episode, Ashley Atkinson talks about the crucial lesson of not putting all your marketing eggs in one basket.  Ashley breaks down SEO in a way that actually makes sense, offers practical strategies for diversifying your marketing, and shares her expertise on building a resilient business that...

So… are you really tired of content creation… or just exhausted by everyone telling you how you should be doing it?  In this episode, I’m unpacking a truth bomb about what’s actually going on when we hit content burnout — and what to do instead. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT ST...

Ever wondered how others juggle a full-time job while building a business?  In this episode, I chat with the amazing Maria Benitez about how she navigated her journey from agency life to creating a thriving social media and virtual assistance business. Maria shares her personal experiences, struggles, and wins - offering valuable insights into growing an engaged audience, creating content that con...

Just came back from 2 months in Southeast Asia and let me tell you... their marketing and business approaches are interesting! I wanted to share some with you.  While exploring Vietnam and the Philippines, I couldn't help but notice so many creative forms of marketing and just how they connect with customers. From tour guides who take your phone underwater to capture perfect snorkeling photos...

Looking to try some fun and creative ways to market your business?  What if your next marketing strategy was something a little different?  In this episode, I chat with branding expert and graphic designer Joe Barron, about an outside-the-box marketing idea that can help small businesses stand out.  We explore how merchandise - from pens to hoodies - can become a powerful brand awareness tool, plu...

AI generated content… are you seeing it? Yeah - it can be hard to tell the difference. Kinda scary!  Does this mean eventually mean... AI will scroll for us?  Do we need to be on social media?  Social media is about SOCIAL - so yes while AI can save us time, we need to be mindful of the CONNECTION we are building.  I want to talk about it. I also want to talk about why LONG FORM content is QUEEEN...

"The more you know, the more you know what you don't know" - does this concept hold you back from being seen online?  When we gain knowledge, we often become more aware of what we don't know, leading to self-doubt and imposter syndrome.  But what if this is holding us back from creating the impact we're meant to have? In this episode, I chat with behavioral scientist and impa...

Social media is changing - but isn’t it always? I recently got my Instagram account taken down, and I want to talk about it. But remember, we are on BORROWED land… I want you to protect yourself and your business from these channels you have 0 control over.  Welcome aboard flight CQM222 (our LAST flight), I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on t...

Treat your business like a business!  If you are a freelancer, VA or Social Media Marketer, you also need to show up online!  Fill up your pipeline and create a business that will help you get out of the feast and famine cycle. We have an amazing freelancer mentor, Amy Posner with 30 years of experience to share with you!  This is part of our new campaign - Around the World in 90 days - your ticke...

Scrolling for content to engage in and all I see?  Promotion this, promotion that.  No wonder people are bored. Let’s talk about it and what you can do to be loud on social media without adding to the noise.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get o...

Business owner creating your own content? It is time consuming, overwhelming and sometimes just not fun. I get it. Let me help you with intentional content in less time for more impact. How does that sound? Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off...

Your brand is building a reputation whether you do anything about it or not.  So why wouldn’t you aim to have some level of control?  Join myself and Darby as we talk about building a brand (with impact) for 2025 and beyond. This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your...

New year. New trends. Who dis?  Let me share with you what I see to be the top content marketing trends of 2025.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more f...

Are you looking to up your Instagram game in 2025? Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create? Well, I am joined by Corey Walker (Author of Instagram for Business for Dummies) who is here to give you strategic thoughts around Instagram in 2025.  We had an amazing chat exploring the different featu...

Are you sitting there wondering if you should take a break from social media this Christmas? This got me thinking - how do we make this decision in a way that serves both us AND our business? Let's explore what you need to think about with the 3 things to consider before taking a social media break.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marke...

“You can’t cook with love”...  They say the meal doesn’t taste the same.  What about with your content?  If you don’t put your energy into it, it doesn’t have the same impact.  Let’s talk about it with our special guest this week, Cressida Pollack.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight atten...

Do you feel social media dominates your life (and marketing)?  And rather than doing the things you need to do to grow your business, you wait for social media to “change it all”...  Let’s chat about it. I am going to use my experience of being home for 7 months (and not travelling) as an example for you to connect with.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket...

One of the best life hacks is this…  Enjoy the journey and the process.  It is like those personal development quotes we hear about the journey being the person you become when chasing goals.  So how can we look at marketing with this lens? Rather than always chasing the result, what can we learn in the process that will help your business grow?  Welcome aboard flight CQM222, I am your pilot, Mari...

What is holding you back from connecting with your audience?  Is it you?  Well - from what I see… it kind of is!  How can you shift your mindset around content marketing? How can you shift your mindset to enjoy the process?  It starts here!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants wi...

We have all been guilty of this…haven’t we?  Seeing the “next big thing to change your business” and invested money.  Only for it to… not work.  Don’t worry about following the next blueprint, instead take the advice from Digital Trailblazers Laeh and Todd.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @digitaltrailblazer ⁠⁠⁠ ✨ ⁠...