Piper Alderman

The BrandProtect® Guy Podcast

Technology EN ↓ Odcinki: 1

The BrandProtect® Guy is the official trade mark podcast from Piper Alderman, hosted by experienced lawyers who deep dive into how brands are created, protected and enforced under Australian law. Drawing on real world risk scenarios and practical legal experience, each episode provides insight into creating and protecting strong trade marks, avoiding common legal pitfalls, and safeguarding the legal value built into brand assets*.*This podcast is for general information only and is not legal advice. You should seek specific legal advice for your own circumstances. We welcome you to contact Pip...

Koniecznie odwiedź stronę podcastu i wesprzyj twórcę: sites.libsyn.com

Autor

Piper Alderman

Kategoria

Technology

Strona podcastu

sites.libsyn.com

Ostatni odcinek

1 kwi 2026

Gdzie słuchać?

Podcasty w aplikacji Replaio Radio Już wkrótce

Podcasty trafią do aplikacji już wkrótce. Zainstaluj teraz i jako pierwszy zobacz nowe podejście do podcastów

Zainstaluj za darmo Android prawie 10 mln pobrań · ocena 4,8 iOS niedługo

Odcinki

Creating and Protecting Strong Brands and Trade Marks 01.04.2026 1:01:45

In the first episode of Piper Alderman's The BrandProtect® Guy podcast series, Piper Alderman trade marks partner Tim O'Callaghan is joined by brand strategist Michael Neale to explore how strong brands are created and how trade marks protect the value built into them. Together, they unpack the idea of brand as a promise of an experience, and why trade marks operate as critical brand assets and po...