Piper Alderman

The BrandProtect® Guy Podcast

Technology EN ↓ 1 episodes

The BrandProtect® Guy is the official trade mark podcast from Piper Alderman, hosted by experienced lawyers who deep dive into how brands are created, protected and enforced under Australian law. Drawing on real world risk scenarios and practical legal experience, each episode provides insight into creating and protecting strong trade marks, avoiding common legal pitfalls, and safeguarding the legal value built into brand assets*.*This podcast is for general information only and is not legal advice. You should seek specific legal advice for your own circumstances. We welcome you to contact Pip...

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Author

Piper Alderman

Episodes

Creating and Protecting Strong Brands and Trade Marks 01.04.2026 1:01:45

In the first episode of Piper Alderman's The BrandProtect® Guy podcast series, Piper Alderman trade marks partner Tim O'Callaghan is joined by brand strategist Michael Neale to explore how strong brands are created and how trade marks protect the value built into them. Together, they unpack the idea of brand as a promise of an experience, and why trade marks operate as critical brand assets and po...