The Authentic Content Method w. Rasmus Basilier

Fred Cary, an entrepreneur extraordinaire whose story will leave you inspired. What makes Fred truly special is his genuine connection with his audience, cultivated through platforms like Instagram and LinkedIn. Fred's adventure began with a simple realization: the power of social media transcends borders, offering a global stage for authentic storytelling. He saw an opportunity to share not j...

Today, we're diving into the world of automotive innovation with our guest, Vesa Tiainen, an engineer and entrepreneur who's changing how we think about electric vehicle (EV) efficiency. Vesa isn't just churning out content; he's on a mission to share his groundbreaking work on making cars last longer and drive better. Vesa transitioned from being an automotive engineer to becoming...

Welcome to another exciting episode of the Authentic Content podcast! Today, we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering. Our guest...

Timestamps: 00:00:00 Intro 00:00:50 Start 00:01:58 What is good content? 00:05:30 Showcasing your product? 00:08:50 How to analyze what is going good and bad? 00:14:25 What should you talk about? 00:18:09 How to become comfortable in front of the camera? 00:21:01 Learning how to record yourself 00:23:15 Recording and uploading 00:25:50 How often should you post? 00:29:26 Post scheduling & The...

In today's episode of the Authentic Content podcast, we dive deep into the world of content marketing with Jade Ventoniemi, an American living in Finland with extensive experience in both B2B and B2C content creation. Jade shares invaluable insights into the often overlooked potential of authentic content in the B2B space, challenging the traditional notions of formal and stuffy marketing. In...

In this episode, we explore how media, including Christmas music and classic movies, leaves a lasting impression on our lives. We discuss the difference between creating engaging content and producing timeless works of art. Let's unravel the intricate relationship between content creation and artistic expression, and uncover the meaningful experiences they bring to audiences around the globe....

Hey there! Ever heard of Fenrir, the legendary wolf from Norse mythology? Well, buckle up because we're diving deep into his story and uncovering some seriously eye-opening lessons that directly apply to YOU and your relationships. Picture this: gods, giants, and a colossal wolf named Fenrir. Sounds epic, right? But it's not just about gods and monsters; it's about trust, betrayal, and...

The real challenge of creating content—it's not about time or finding topics; it's about hitting that record button. In this episode, I'll share a bit from my coaching days with Rick Parker, who taught me the power of repetitive practice. I encourage you to focus on the simple steps of hitting record regularly. My recording setup is nothing fancy! The more you record, the more confiden...

How do you start making content if you don't want to be on camera? Many people are afraid to make videos because of this. So, what can you do about it? Joni Uutela has a great solution. He started WITHOUT it. Today, Joni is streaming his face and voice to thousands of people when he is gaming, but 10 years ago, Joni was shy about being on camera. He talked to his audience using only his voice...

If you're tired of the same old ads and campaigns, this episode is for you. Today's episode is super exciting because we've got Delfin Vassallo, the Marketing Director of Uponor, on board. He's here to spill the beans on how Uponor does marketing differently from their competitors. In detail, you will explore Uponor's philosophy of not just promoting products but addressing the...

Content = 🏪 ? Back in the day, people were out and about, looking at billboards and storefronts. Not anymore. At least not as much. Because they spend 2 to 4 hours on average on their phones (or more!) That is why content makes more sense today than ever before, it allows you to get noticed by your customers. ✅ This episode is a bit different than my usual ones since here, I am getting interview...

Picture this: You're on a mission to take your brand recognition to the next level. You're eager to establish yourself as a thought leader and make your ideas shine. Well, that's exactly what we're diving into today with Saila Marin, Growth Marketing Manager at Laavu, a pioneering startup in psychological coaching for founders and business leaders. In this episode, you'll disco...

Are you a beginner in content creation and find it hard to engage your audience? In this episode, we delved deep into content-making strategy with Martin Koskei, CEO of Kiki’s Home Box, a start-up company.  If you still want to become more active on your social media platforms and find your way to begin, then this episode is going to help you. Because here, we talk about: 1. Promoting category: Yo...

Have YOU ever had that fear of creating BAD content that no one would ever care about your brand or worse, they would laugh at you? Then you don't feel like creating content for your brand anymore 🤔 If you've experienced this, know that you're not alone. That fear actually stems from caring deeply about your work and its perception, so you want to strive for the greatness. I've be...

Can you make money as a B2B company from content on TikTok? Vilpe can, and so can you. In this episode of the Authentic Content Podcast, we sit down with Maria Erikslund from @VILPE, an industrial company that dared to step into the world of TikTok. It's a journey of skepticism turned into success as they went from having no presence on the platform to reaching over 100,000 followers. VILPE, p...

Substance matters more than gear. Plus, you'll learn some affordable but valuable equipment that I'm using (even though I say its' not important) on my content creation journey so you can consider trying it out 🙂 There are two common ways people approach production quality. 1. Those who start creating content with basic equipment 2. Or, those who get caught up in trying to match the p...

Can you imagine running a company and not having any sales team but still making money? Sounds impossible, right? Then let’s meet the company Identio, a 30 people software consultancy company where the only salesperson is the CEO of the company Joonas Korgan and he has been doing it through Authentic Content. I had a good time making the podcast with Wille Heino, the creative brain behind Identio’...

Are you ready to take your company's LinkedIn to the next level? 🌟 In this episode, we're diving deep into the art of encouraging your employees to become passionate advocates for your brand on their LinkedIn profiles. Imagine the impact of having your entire team enthusiastically spreading the word about your company, sharing its achievements, and engaging with a wider network of potenti...

Isn’t it frustrating that you have a good product or service, but still people don’t want to buy from you? It happens because they don’t have any desire to buy your product. In this episode, Rasmus will discuss how you create a desire for your product and why authentic content methods should be a part of your demand-generation strategy. First, you must change your customers’ perspectives. You don’...

In this episode, we're diving into a content method called Filming your employees with the use of FRIENDS, an all-time favorite series of many people. The television show will explain why being authentic in your content matters and why it's essential to showcase the same faces and voices in your content repeatedly. Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Her...

In this episode, we're diving into "A little small thing" method used by a remarkable guy named Eero Timonen, who hails from the cold installation business in Finland. Eero has a unique approach to engaging his audience, and we're excited to share it with you. Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content tha...

In this episode, Rasmus discusses about Vilpe, an ordinary Finnish B2B company in the building industry. A year ago, they decided to experiment with TikTok and gained over 100,000 followers and 2 million likes with videos averaging 4,000 views. Despite having a basic corporate website, they managed to generate sales from their TikTok presence, demonstrating the power of authentic content. So, what...

Welcome to our podcast! In this short episode, Rasmus dives deep into the importance of creating authentic content and why it should matter to you and your employees. Get ready for some valuable insights into why putting your face and voice out there can be a game-changer for your business. Here Rasmus talks about:   - Creating authentic content doesn't require a massive budget. Rasmus explain...

Welcome to our second podcast episode, where we dive into the exciting world of TikTok for business! Join us as we uncover the secrets to success with TikTok strategist Saana Nieminen. From captivating video hooks to delivering value effectively, we'll share practical tips for creating compelling content across TikTok, YouTube Shorts, and more. Discover the game-changing potential of video con...

In this episode, we're diving into the exciting world of TikTok for business! Join us as we explore the secrets to success on this platform with TikTok strategist Saana Nieminen. From behind-the-scenes glimpses of your business to understanding the platform's algorithm, Saana shares practical tips and tricks to help you create engaging and relatable content that resonates with your audienc...