The Authentic Content Method w. Rasmus Basilier

This specific episode was recorded during a workshop on April 30th, 2023 on Micro Events and Community-led Growth organized by our medical sales specialist from the US,  Joe Lemon .  Instead of hours of cold calls, blind emails, and attending trade shows, Joe has shifted his attention to building communities and hosting peer-to-peer learning experiences that educate HCPs and seek mutual partnershi...

In this short episode, based on his own experience, Rasmus guides you through the process of writing a good business book that engages and educates your readers. Rasmus talks about: How can you unlock your writing potential and become a successful author and thought leader How to start and why is Manifesto useful What to do when you are stuck On Scale With Sales, Rasmus Basiliers, a sales coach an...

In this episode, Rasmus shares his insights from the famous book Million Dollar Consulting by Alan Weiss. Rasmus talks about: - how to help consultants master the diverse skills needed to market and grow a successful consulting practice -how networking, creating meaningful long-term relationships and references are the right way to client acquisition -discovering practical tips for marketing, sell...

In this episode, Rasmus talks about  how you use authenticity in your business.  why is Authentic Content Method the secret to producing quality demand-generation content with minimal effort why should you care about authentic content now. On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales method...

In this episode, Rasmus, Josef and Thibaud talk about the benefits and best practices of using short videos in emails. Does it represent a Better Way to Communicate with Your Prospects? What are the benefits of short videos and how to do them? On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and...

You hear the word “Sales”, and the first thing that comes to your mind is some nasty sales tactics. Your mind goes instantly, no, thank you, not interested… often without even knowing what it is about. And there’s a reason why so many people have very little trust in salespeople: they know that they will say or do anything in order to close a deal. Nowadays, in this post-trust world, it is your au...

In this short clip, Rasmus explains what is the business culture in Japan like. In Western Europe, we can almost describe our business culture as one-night stands: if it doesn’t work out, we just separate. In Japan, dedication, hard work, loyalty, and manners are the words describing their culture, which are also reflected in how they do business. On Scale With Sales, Rasmus Basiliers, a sales coa...

In this short clip, Rasmus explains why it is so important to attend events in Japan. What is one of the problems of selling in Japan? Why meeting face-to-face matters Why calls and emails do not function well On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on h...

In this short clip, Rasmus explains why is exploring the Japanese market worth a shot: Why do Japanese people like Nordic people and Japanese companies like to work with Nordic companies?  How big is the Japanese market? A ton of people, a ton of B2B customers? It’s hard to get to the market. Why is a barrier to entry a benefit?  On Scale With Sales, Rasmus Basiliers, a sales coach and m...

In this short clip, Rasmus explains why now is the right time to go to Japan. The Japanese public sector is warming up to startups and taking action. What we did in Finland 15 years ago, Japan just started doing now. They realized that focusing only on domestic companies is not effective anymore and if they want the economy to keep on growing, the best solution is to get foreign startups to come t...

Have you ever wondered about internal organization dynamics and why some groups of people (who aren’t on the same team) are more successful than others? We know that just like how birds migrate in flocks and cattle move in herds, people have naturally formed tribes throughout history, and for good reason: We need each other to survive. In this short 15-minute episode, Rasmus explains: Who is the ”...

In this episode, Rasmus and Jenni discuss the importance of finding your own niche and owning your market. This specific episode was recorded in November 2022 at the Slush event, and therefore the quality of the audio is not at the highest level, however, we found the insights so interesting that we wanted to share them with you and see what you think. On Scale With Sales, Rasmus Basiliers, a sale...

in this episode, Rasmus and Joni discus top tips for going to events. Best practises for networking, preparing for the events and how to make them financialy viable. On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered. Joni...

This is the third and final part of our conversations with Joe Lemon.  In this part Joe and Rasmus talk about some networking tips for your events, the best practises for creating valuable content and the importance and results of content creation as a sales activity. Joe Lemon is a Podcaster and host of the Joe Lemon Show. Joe is an expert in sales and community building within the health te...

This is the second part of our conversation with Joe. In this episode Joe and Rasmus discuss how to brand your community, how to create value for its members and how that results in organic growth.  They also deep dive into events, social experiences and how all of this can make your sales process a lot easier.      Joe Lemon is a Podcaster and host of the Joe Lemon Show....

In the first of this three part series Rasmus and Joe dive into the world of community building, the tools needed to start building your community and how you can use it to increase your sales.  Joe Lemon is a sales professional and a podcaster, host of the Joe Lemon Show. Joe is an expert in sales and community building within the health tech industry.  You can check out the Joe Lenon P...

In this episode, Rasmus and Kalle discuss how to develop your business/company after major change caused by the pandemic, developing systematic and successful prospecting as well as the key steps when moving to a new territory, and more ideas and topics will be covered through this podcast. On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups mana...

In this episode, Rasmus and Pasi discuss the tips for a successful sales process, how to use the customer approach, what is market validation and how you can benefit from it. Furthermore, how the reach outs and prospecting should be done, how the work could be simple, and more ideas and topics will be covered through this podcast. On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of...

In this episode Ramus and Mervi discuss how the interest in health and mental well-being led her to create a company that highly cares about people’s benefit. How to maintain your clients, how to be known by new customers, how the brand should be, and more topics and questions will be covered through this podcast.  On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ compani...

In this episode Rasmus and Jenny Law discuss how it is to create and run a childcare centre when you don’t have any influence from. What the main basis should be? A previous feedback before starting in order to know the real needs? The meaningful communication and showing the process as a key part of getting the clients involved are some of the points and questions that arise during this interview...

In this episode Rasmus and Anu discuss how headai gets clients to talk about them. How to increase sales by streamlining the sales process and how to make sales a shared goal amongst your whole company as well as keeping the connections through communication. On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sal...

In this episode Anders Pechurin shows the benefit of Accelerators. His best practises on creating effective working relationships with international consultants and how one of the keys to growth can be participation. On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insight...

In this episode Sonja-Maria tells us about her business expansion to 6 different countries. How she leant how to make a systematic and efficient sales process and finally how to get the best results from follow up meetings . On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal...

From a family farm to an international business, Simo discusses his journey of international expansion. The Highs, the lows and the learnings of a Spelt farmer selling his products internationally. On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sa...

I actually think conferences are usually a waste of time. Especially in the beginning. But Eerik made me change my mind. He explained ho how can you use conferences to validate key assumptions and get good insights from the market. In this episode I and Eerik discuss the power of conferences, LinkedIn, emails, who to employ and other strategies and best practices for international growth. On Scale...