The Asset Class

On Earl's born day, it's still another day in the grind. Both brothers open on why John Roman's "are you working on your perfect day?" exercise, and the truth that if your work isn't purposeful, you only do it long enough to escape it. Success is never on sale. The price is the price; the only question is how fast you pay it, because opportunity cost is the tax added on top. You can do hard things...

Jesse reports from Cincinnati, week one with a $7 million contractor after just finishing a $2 million one both facing the same issues. Trades-based businesses are the frontier to financial liberation because we always need things built and repaired, so the only question is how effective the processes are. The common theme: owners are prisoners of their own passion, missing the tricks of the trade...

Back to the foundation. Jesse and Earl lay down why tax planning isn't just important it's critical and how it connects to everything shaking in the world. A CPA is a bona fide scorekeeper and referee for the IRS. After Enron and Martha Stewart, the compliance officer legally can't be the tax strategist there has to be a line in the sand. When a client says their CPA works harder for the IRS than...

De Beers just lost nearly 91% of its stock value while Nigeria eyes a possible trillion-dollar IPO on its oil company. Earl frames it as a Shakespearean foil two opposite forces intensified by sitting in the same room. He walks the history: Cecil Rhodes understood supply and demand where everyone else just raced to mine more, so he cornered the market, built the fenced-in labor camps that previewe...

A full year in 52 episodes when the average podcast dies at three. Jesse and Earl open on the real foundation of wealth: health. Earl walks through his father's ordeal after the VA issued the wrong prescription and left him temporarily diabetic, and the scramble it triggered around the estate. Is there a will? A trust? Are you on the deed? Without it, the house lands in probate the most expensive,...

Jesse and Earl open on the EYL backlash rippling through Invest Fest. The community turned on Rashad and the brothers, calling the event overpriced and scammy $250 for three days when people pay $400 for one night of Usher with zero financial literacy attached. Earl breaks down why the reaction was overboard: they brought BlackRock, Invesco, and Fidelity straight to our community, built one of the...

Earl opens with day-one game from his CDFI certification community development financial institutions that can place capital at 3% or lower, sometimes 0%, on a sound plan. Not the Shark Tank fantasy of capturing 1% of a trillion-dollar market. Real frameworks, the kind Jesse builds, that make the capital worth lending. Then the through line: lead with value or don't bother walking in the room. Com...

People admire the outcome and have zero appreciation for the process. They see what you produced and say that's what I want but do they want the brick wall of adversity you had to walk through to get it? Ain't no way around it, over it, or under it. Mediocre people get on Facebook to be validated in how they feel. Exceptional people hunt for answers, SOPs, and strategies. Jesse and Earl open on th...

Fresh off Invest Fest, Jesse and Earl bring the motivated energy back to the core question: what's your most valuable asset? Most people list their 401k, their life insurance, maybe some real estate. Nobody lists themselves. Earl asks non-entrepreneurs to write down everything they love, and they get ten deep before it hits them they never wrote their own name. If you lost everything, how long wou...

The biggest lesson right now: consistently doing the boring things pays the biggest return. Clients want exposure to the flashy tech plays and chase the wave they think they missed. Earl redirects do a little homework, place one boring trade, and someone who put $20,000 in the right unassuming company last year is a millionaire now. Handle the debt, get the life insurance, set up the trust. One cl...

Earl opens with the story he told at-risk kids at a second chance high school. He introduced himself as a finance guy, then flipped it: he was there to talk about why. The thing holding you back is thinking you have to do it alone. When he was broke, he'd brag nobody ever handed him anything, he got it out the dirt. Then he looked at Warren Buffett, mentored into a millionaire, then a billionaire,...

Hustle is over glorified. Grit gets you out the mud, but running full speed forever is insanity on steroids. Earl frames it through the World Cup: billions spent, ninety minutes of effort, and with the goals removed nobody wins and nobody can keep score. That's how most owners run their business. Ask a business owner their baseline net profit over five years and they have no idea. Ask what factors...

Jesse corrects the record on what he actually does. He's not here to help anybody. He's here to walk alongside the people who are ready to help themselves. Not pushing you up the hill, not pulling you up the hill. There is no more stubborn population on earth than American entrepreneurs, and you can lead a horse to water. China's real estate market collapsed because they studied us too hard. Take...

Jesse wraps a Raleigh engagement and finally sleeps, which opens the conversation nobody has about the grind. They tell you to put your mask on first for a reason. Serve everybody else before yourself and you rob the ecosystem of the value you had left to give. Earl adds the frame: you are the house, emotions are visitors. Let them come, let them leave, don't let them redecorate. Then the case stu...

Jesse tells the origin story he's never fully unpacked on this platform. Colorado Springs. No clients. No strategy. Posting random content on Facebook with a ClickFunnels account he didn't know how to use. What changed everything was showing up. Over and over. Know, like, and trust isn't a slogan—it's a sequence. Show up long enough and people know your face. Bring the charisma and they like you....

Earl opens on fishing for fishermen—working through centers of influence instead of casting single lines. One partner owns multiple banks and has funded 5,000 local businesses doing multiple six figures. Do the work right once and the net comes back full. Restaurant owners: Earl breaks down the 125 plan paired with a MERP (medical expense reimbursement plan), returning roughly $1,000 per employee...

Jesse reports from the field—clients writing $19,000 checks for a single five-day week—and drops what he calls a million-dollar gem: price your business for the future, not for yourself. If Jesse priced his consulting on what he alone can do, he could keep it cheap forever because he's invested so heavily in his own capabilities. But you don't build a business around the founder being the core uni...

Jesse opens on the entrepreneur's reality: the ebbs and flows, the unforeseen pivots, and why he'd take controlling his own destiny ten times out of ten over asking permission to be sick. The critical discipline—keep your net worth, your self-worth, and your set-worth in three separate boxes. Tie your worth to a down day and you lose the posture to climb back. Jesse takes apart a consultant who to...

Three years to get everything in order—one has passed, two remain. Jesse and Earl open on the mindset that carries them through grind season: selfishly unselfish. Leadership starts with self-leadership. If you can't lead yourself, you can't lead others. Your greatest asset is the reflection in the mirror when leveraged properly. Earl recounts a high-net-worth mixer—30-plus Lamborghinis, no gatekee...

Jesse delivers the operational gem that most consultants charging $365 to $525 an hour won't break down this clearly. Most business owners group all their revenue onto one line on the P&L. For an HVAC contractor, that means residential service calls, residential new builds, commercial service, and commercial new builds all lumped together. The fallacy? You can't assess the profitability of any...

Ten to fourteen million businesses will change hands over the next decade. Baby boomers are retiring, divorcing, dissolving partnerships, or just done. Their kids don't want it. Private equity won't touch anything under $12 million because it costs them too much money to make that little money. That gap is your opportunity. The number one objection Earl hears: I don't have the money to buy a busin...

Jesse breaks down what it means to walk a client's production floor and see opportunity everywhere. The people inside every business already hold the answers to what's broken—but owners get so busy chasing their own tail they shut down the feedback loop. Reinvigorating that commitment is the work. And the future of Bullseye Consulting isn't the flip strategy. It's a portfolio of businesses where v...

Episode 34: "Entrepreneurial Slavery vs. Liberation: The Four-Legged Stool & the Coming Depression" Jesse draws the line between entrepreneurial slavery and true liberation. Owning a business that enslaves the owner runs contrary to why we build in the first place. The roadmap out starts with mastering your craft—becoming the subject matter expert who contributes to the ecosystem instead of ju...

Warren Buffett said accounting is the language of business. Jesse breaks down why managerial accounting isn't optional...it's essential for business survival. Cost of goods sold. Margins. Ratios. If you're measuring success by your bank account instead of your financial statements, you're flying blind. You see money in the account but forget about vendor payments, rent, taxes, payroll. That's not...

Earl delivers captive insurance—the super rich guy secret that's been hidden for 50 years. Move $1.2 million tax-free from your company into your own insurance entity. The money is liquid. You can invest it. You only pay taxes on 30% of the gains. If your captive makes $120,000 on that $1.2 million, you're only taxed on $36,000. This isn't theory. This is how wealthy people stay wealthy. Jesse bre...