The Asset Class

Jesse delivers the operational gem that most consultants charging $365 to $525 an hour won't break down this clearly. Most business owners group all their revenue onto one line on the P&L. For an HVAC contractor, that means residential service calls, residential new builds, commercial service, and commercial new builds all lumped together. The fallacy? You can't assess the profitability of any...

Ten to fourteen million businesses will change hands over the next decade. Baby boomers are retiring, divorcing, dissolving partnerships, or just done. Their kids don't want it. Private equity won't touch anything under $12 million because it costs them too much money to make that little money. That gap is your opportunity. The number one objection Earl hears: I don't have the money to buy a busin...

Jesse breaks down what it means to walk a client's production floor and see opportunity everywhere. The people inside every business already hold the answers to what's broken—but owners get so busy chasing their own tail they shut down the feedback loop. Reinvigorating that commitment is the work. And the future of Bullseye Consulting isn't the flip strategy. It's a portfolio of businesses where v...

Episode 34: "Entrepreneurial Slavery vs. Liberation: The Four-Legged Stool & the Coming Depression" Jesse draws the line between entrepreneurial slavery and true liberation. Owning a business that enslaves the owner runs contrary to why we build in the first place. The roadmap out starts with mastering your craft—becoming the subject matter expert who contributes to the ecosystem instead of ju...

Warren Buffett said accounting is the language of business. Jesse breaks down why managerial accounting isn't optional...it's essential for business survival. Cost of goods sold. Margins. Ratios. If you're measuring success by your bank account instead of your financial statements, you're flying blind. You see money in the account but forget about vendor payments, rent, taxes, payroll. That's not...

Earl delivers captive insurance—the super rich guy secret that's been hidden for 50 years. Move $1.2 million tax-free from your company into your own insurance entity. The money is liquid. You can invest it. You only pay taxes on 30% of the gains. If your captive makes $120,000 on that $1.2 million, you're only taxed on $36,000. This isn't theory. This is how wealthy people stay wealthy. Jesse bre...

Easter Sunday. The president truths: "Tuesday will be power plant day and bridge day all wrapped up in one in Iran. Open the fucking strait you crazy bastards or you'll be living in hell. Praise be to Allah." That's a proactive declaration of war crimes since targeting civilian infrastructure is explicitly prohibited. Iran's response? A list of corporations that can expect missile visits, includin...

The economics of this war are insane. America is spending a billion dollars per day while literally funding all sides. We're sending pallets of US dollars to Iraq, which flows through shell companies across the 300-mile border directly into Iran, the country we're sanctioning and bombing. Iran and Russia are making more international revenue than they've made in years. We created their economic bo...

While America burns through a billion dollars per day on warfare, Iran is winning the economic game. The petrodollar is being bypassed as ships are passing through the Strait of Hormuz paying the equivalent of $2M US in Yuan. The US has lifted sanctions on both Iran and Russia to combat skyrocketing oil prices in the world economy, and they're making more money than they have in years. The US is l...

The world is unraveling in real time, and most people are sleepwalking into economic collapse. We lost 92K jobs last month—a 130K-job swing from projections—and that's just the beginning. Stagflation is here: inflation climbing while job markets crater. Energy prices are being squeezed by the Strait of Hormuz constraint impacting 20% of global supply, with oil potentially hitting $150+ per barrel....

They're doing it again. Same playbook we watched in Iraq. Same playbook we watched in Afghanistan. Different decade, same outcome. 1953: CIA overthrows Iran's prime minister. 1979: Revolution. $400 million frozen in a trust fund for 37 years. 2015: Nuclear deal returns it. 2018: Current president tears up the deal. 2026: Treasury Secretary admits economic sabotage. 20,000-30,000 Iranian protesters...

Filmed Oct 8, 2025, Earl just crushed two training slots in Texas. One felt like a home run, the other felt chaotic—guy before him started talking about his topic, threw off the whole flow. Day two was different. Constitutional tax code, DC lobbyists, financial asset creation—hours of ammo, chronological progression, no interference. The difference? Preparation meets execution. Jesse spent his las...

Recorded on Oct 1, 2025, Jesse is knee-deep in SOPs, replacing his third VA, designing the processes that will clone his expertise across multiple team members. Not stolen from a previous consulting firm—built from scratch. This is how you scale beyond yourself. Earl just wrapped his Certified Tax and Business Advisor workshop. To his right: a guy becoming a US state court attorney, currently an E...

The diagnosis is complete. Now we build. This is the final Black History Month episode bringing together everything from insurance origins, land theft, and housing discrimination into one actionable wealth-building blueprint. Week 9 of 52: Are you tracking realistic goals based on actual 2024-2025 revenue growth? JB breaks down why arbitrary goals destroy businesses and how to use percentage analy...

Most people know about redlining. Almost nobody knows about the blue, green, and yellow zones that came first. The Federal Housing Administration didn't just create red zones—they engineered a four-color caste system that determined who could build wealth and who couldn't: Blue (most affluent), Green (white collar), Yellow (working class), Red (Black, Irish, Italian, Polish). Week 8 of 52: Are you...

They promised 40 acres and a mule. They gave it. Then they took it back. Between 1950 and 1966, 6 million acres were stolen from Black Farmers. Not lost. Stolen. Through USDA discrimination, imminent domain, and the most sinister strategy of all: Flooding 110+ Black cities and turning them into lakes, parks, and highways. York Hill became a lake. Seneca Village became Central Park. Greenwood. Rose...

The house is on fire.  And if you're waiting for permission to care, you've already lost. Earl breaks down the brutal financial history most people will never learn: How insurance companies like Lloyds of London built their empires on Black bodies treated as cargo. How enslaved people weren't just "cotton pickers" but blacksmiths, engineers, ironworkers, and carpenters whose liberty was insured, n...

The next three quarters are already decided. The global power players met at Davos, plotted the economic moves, and made decisions that will influence everything you know, your business, your community, your wealth trajectory. And while they were reshaping supply chains and establishing new trade agreements, you were probably arguing about celebrity drama in the comments. This is the wake-up call....

This episode pulls no punches. Earl breaks down why the biggest economic collapse since 2008 is happening RIGHT NOW, while the mainstream media isn't saying a word. For 61 consecutive months, the bond market has been moving backwards. Warren Buffett dumped 100% of his Apple stock. Major banks are quietly failing and if you think 2008 was bad, this powder keg has 11 different time bombs stacked on...

Space Command leaving Colorado Springs. Tuskegee Airmen memorabilia removed from the Air Force Academy. Opportunity zones created for Black communities now 92 percent controlled by others. What do all these have in common? Access. Ice Cube said it best when reporters asked about the greatest barrier for Black entrepreneurs. His answer: access to capital. Black owned companies must show profits in...

Car repossessions at all-time highs. Credit card debt through the roof. Housing unaffordable. 2027 economic contraction is coming—are you positioned to survive it? 🔥 JOIN THE COMMUNITY: https://www.theassetclass.us/classmates WHAT YOU'LL DISCOVER: ✅ Why $5K InvestFest VIP beats $300 general admission ✅ 2027 preparation strategies (tax recapture, business credit, international investing) ✅ Duba...

You're bringing in over a half a million dollars in revenue but still answering the phone, driving to job sites, and doing work that pays $15/hour. Sound familiar? This is the episode that breaks the cycle. The $15/Hour Trap (And How to Escape It): Here's the reality: if you're the CEO working the front desk, updating spreadsheets, or driving employees to job sites, you're not building a business,...