Summit Host Hangout®

You know that virtual summits are powerful in terms of list growth, revenue, visibility, and ongoing benefits...but have you ever looked at your summit as an asset you can sell? Get a behind the scenes look at how I sold my original summit brand, what I think made it sellable, and even hear the buyer's side of the story! For show notes, head to https://summithosthangout.com/207

Have you ever felt like you're not a big enough deal to land ""big name"" speakers for your summit? I'm happy to tell you that that is not at all the case. Tune in to this week's episode to hear why your own audience size and level of success don't determine the speakers you can land and what the true secret is to landing ""big name"" speakers for your next virtual summit. For show notes, head to...

If there's one thing I've learned about business over the past 7 years, it's that no strategy is going to work exactly the same way forever. The way we structured our websites, ran our webinars, and used social media back when I first started are all drastically different than what those same things look like today. And the same applies to virtual summits. These strategies and what works change co...

If you've ever wondered whether a summit that doesn't teach people to make money can be successful, we have the answer for you in today's episode. Abbi Kirsten, host of the Cricut Craftfest Summit, is here to share a behind the scenes look at her wildly successful event. She's pulling back the curtain and sharing the numbers behind, how the second summit compared to the first, and how taking care...

Using a summit to launch your course, membership, or group program is powerful, but it's important to have the correct expectations set. In this short-and-sweet episode, we'll talk about why expectations tend to be too high, what results to actually expect, and the true power of hosting a virtual summit. For show notes, head to https://summithosthangout.com/203

In our talk of using virtual summits to launch a scalable offer you might have noticed that I usually reference launching a "proven" offer. Today we're going to break down why that is. We'll cover why your offer should be proven before you launch with a summit, I'll share my experience with it, and I'll address anyone who thinks it's a good idea because "you're going to run a summit no matter what...

Ready to go beyond basic social media and email list promotion for your summit and be proactive about your results? In this episode, we're welcoming Victoria Boyd as she shares how she created a lead list for her summit in 30-minutes per day and used Instagram DM conversations to build buzz around her summit, increase registrations, boost sales, and connect with her attendees. For show notes, head...

I can't believe that you're looking at episode 200 of the Summit Host Hangout Podcast. Thank you so much for being here! I wanted to do something special to celebrate, so in this episode, I'm taking you behind-the-scenes of the journey of Summit in a Box. I'll talk about everything from the initial idea for this company and how it grew, how our offers have evolved, balancing work and kids, my fami...

I'm so excited to announce that Sell with a Summit: Course Creator Edition is back! This time for intermediate to advanced course creators who want to use a high-converting summit to scale their course sales. In this episode, I'll share a behind-the-scenes look at how this event came to be and its journey of it as well as some details of the event. For show notes, head to https://summithosthangout...

Every once in a while we have an opportunity to adopt a strategy that is ultra-effective before everyone else catches on. Right now, we have that opportunity with chatbots - especially as far as virtual summits are concerned. Join Nadine Anderson and I as we talk through her 3-part chatbot marketing strategy for virtual summits. In addition, we'll cover how chatbots work, how to keep from being sp...

Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself? In this sass-filled episode, I'm breaking down why you'll hear some influencers make this claim, whether it's true, and how to make sure it's not the case for your virtual summit so you can see both short-term and long-term results from hosting your event....

After running 6 in-person conferences, Dominique Falla from the Typism Lettering Community made the decision to take her event online. With that change, what she was used to with other types of events, and the results she'd seen us talk about here at Summit in a Box, there came some uncertainty around whether she'd be able to get anyone besides her speakers signed up and whether certain strategies...

"What's the difference between a free summit and paid conference?" This is a question I get asked a LOT and until recently, I didn't have a great answer. I was able to share guesses, but I wasn't comfortable saying too much since I didn't have results of my own to compare to. However, now that I've run my own paid conference, I'm excited to share what the differences are. In this episode, I'll giv...

We had a lot of surprises come up as we put together our first paid event, but the thing that surprised us the most was how the marketing, positioning, and promotion of a paid conference felt way more like a launch of a high-ticket program than a free summit. The energy and thought process behind it was entirely different! Join Elli and I this week as we break this down and walk through each piece...

No matter your audience, you've probably run into questions around how your audience would receive a virtual summit. Will they like what I created? Will they be mad I'm trying to make money while I help them? Will they buy my all-access pass? For more budget-conscious audiences, these questions can be enough to make you wonder whether a summit is even the right move for you. That's why I'm excited...

Since I teach about summits, people often assume that I don't deal with the normal mindset issues that come up for everyone else. But that is totally not the case. In this episode, I'm breaking down the 5 biggest fears I had before launching a premium course through a summit for the first time along with one fear I didn't worry about that I definitely should have. For show notes, head to https://s...

Hosting a virtual summit is a powerful way to connect with peers in a way that can lead to powerful collaborations, opportunities, and friendships down the road. However, it's easy to let those connections and relationships fade once the event is over and miss out on much of the opportunity that a summit can bring. In this episode, collaboration consultant Amelia Roberts is sharing how we can buil...

Recently, I worked up a presentation outline of different marketing strategies and where they fit in a funnel. When I got to a summit, my mind was blown all over again when I realized just how effectively a summit serves as an entire funnel, from lead generation to launch. In this episode, we'll cover what a funnel is, what the strategies we're used to using include, and how a virtual summit is a...

You couldn't host your virtual summit without your speakers, which means you couldn't have an incredible launch without them either. But...are speakers bothered when you use a summit to lead into a launch? The truth is, it depends on how you do it! In this episode, I'll cover what to avoid when you're launching through a summit and my top tips for making sure speakers are comfortable with your lau...

Hosting a virtual summit takes a good amount of time and attention, while also leading you through a brand new process and experience. The truth is, it's not uncommon to end up feeling overwhelmed. But it doesn't have to be that way. Today, I have a special guest, Stacy Brookman, to talk about how to use resilient time management to launch your virtual summit and how you can *choose* to avoid over...

Hosting a virtual summit that no one signed up for is...not fun. But the truth is, it happens. The good news is that there's always a reason for it. In this episode, I'm breaking down the top two reasons that no one signed up for your summit, how to fix it, and what this looked like in real numbers for one of our Summit in a Box Accelerator clients. If you haven't hosted a summit yet, this is stil...

Did you notice we're hosting a paid event and wonder what in the world I think I'm doing? I figured you would. Join me in a behind-the-scenes episode as I share why we're hosting a paid conference, my goals with it, and who I believe paid events are the best fit for. For show notes, head to https://summithosthangout.com/186

Virtual summits are a powerful addition to any online business, but they can also be the foundation of your business. This week, hear about how our client, Laurie Acker, doubled the size of her membership with one launch, grew her email list to 10k subscribers in two years, 10x-ed her annual revenue, and is changing an entire industry by hosting quarterly one-day events. For show notes, head to ht...

I'm often asked how I "do it all", which always makes me laugh because I don't. But I wanted to give a more in-depth answer today because I know there are so many of you who don't have full-time hours to dedicate to a virtual summit and want to know how you can make it happen. So today, I'll cover the 4 keys that allowed me to host a virtual summit on part-time hours. For show notes, head to https...

I've tried a ton of different marketing methods and participating in other peoples' bundles has been one of my favorite ways to grow my audience. So earlier this year, I decided it was time to run my own! In this episode, I'm breaking down my take on virtual summits versus bundles. I'll share why I decided to do a bundle, the results, what I liked and didn't like, what I could have done differentl...