SowGrow Marketing Council

What makes marketing content connect—and how do you know it’s working? In this episode of the SGMC Podcast, we explore AI’s role in content and publishing, practical ways to improve your videos and copy, and why your analytics don’t always tell the same story. • AI watermarking and human voice: Ryan Williams of websuasion discusses AI watermarking and the risks of publishing raw AI output. His tak...

How can marketers build greater trust, improve visibility in AI search and prove the value of their work? In this episode of the SowGrow Marketing Council, five marketing leaders share practical strategies for strengthening brands, creating credible content, improving attribution and communicating marketing’s impact to business leaders. You’ll hear insights from: • Kriston Sellier of id8 on treati...

In this session of the SowGrow Marketing Council, our experts discuss tools for keeping up with AI, B2B account forensics, direct mail insights, social media strategies and AI visibility trends. Experts include Mickey Mellen , GreenMellen, Rick Reynolds , AskForensics, Brian Jungles , City Publications Atlanta, Sarah Stewart , SowGrow PR, and Stephanie Richards , SowGrow PR.  Learn more about the...

In this episode of the SowGrow Marketing Council, experts discuss audience insights for AI-generated content, the power of nostalgia and human connection in the AI-era, pricing insights and more. Experts include April Arrglington from ARchimeral Inc., Billy Mitchell from STOUT Creative, Susan Gold from Susan Gold Coaching, and Sherry Wheat from TeleSales.  Learn more about the SowGrow Marketing Co...

In this episode, experts share tips on branding workflows, direct mail campaigns and how AI is impacting email marketing and public relations. Speakers include Kriston Sellier, CEO of id8; Stephanie Richards, founder of SowGrow PR; Yanna-Torry Aspraki, founder of Review My Emails; and Brian Jungles, owner of City Publications. Learn more about the SowGrow Marketing Council: www.sowgrowpr.com/sgmc

In this episode of the SowGrow Marketing Council, experts discuss SEO + AEO tactics that win and convert prospects, key settings in your LLM, building apps with Lovable, the future of outbound sales, and how to generate BIG IDEAS before refining them with AI. Learn more about the SGMC at www.sowgrowpr.com/sgmc LinkedIn: www.linkedin.com/company/sowgrow-public-relations/

In this episode of the SowGrow Marketing Council, experts discuss finding your best clients, branding for trade shows, video marketing for leadership, GA4 settings to track SEO and AIO performance, and how public relations influences AIO. Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

On this episode of the SowGrow Marketing Council Podcast, council members tackle the latest shifts in marketing—from AI search visibility and changing email algorithms to perception-driven branding and legal essentials for business owners. Also, how strong SEO strategies benefit your AEO strategy, and are pay-per-click ads still effective?   Special thanks to our speakers: Richard Rimer (Offit Kur...

In this episode of the SowGrow Marketing Council experts share tips on leveraging schema data to improve AI-search results, tips to improve marketing and sales conversion rates, best ways to use AI in marketing strategy, helping clients navigate a soft-sales market, the latest in telesales, and more. Learn more about the SGMC at www.sowgrowpr.com/marketing-council . LinkedIn: / @sowgrow-public-rel...

In this episode of the SowGrow Marketing Council, experts discuss ways they are using AI to enhance content strategy, the importance of leading with a hook in content marketing, networking tips, reading recommendations and more.  Experts include Stephanie Richards , SowGrow PR; Dan Bennett , Hot Sauce Video; Jeff Haws , Hustle Double; Susan Gold , Susan Gold Coaching; and Mickey Mellen , GreenMell...

In this episode of the SowGrow Marketing Council, experts discuss the importance of flexibility in brand building, intellectual property rights, high-impact video marketing strategies, and the importance of aligning your public relations with your business and marketing plans.  Experts sharing tips include Stephanie Richards , SowGrow PR; Kriston Sellier , id8; Richard Rimer , Initiating Protectio...

In this episode of the SowGrow Marketing Council, experts discuss the marketing metrics they find the most useful for tracking and driving campaign performance and demonstrating ROI to clients or CEOs. Learn more about the SGMC at www.sowgrowpr.com/marketing-council . LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

In this episode of the SowGrow Marketing Council, experts discuss branding guidelines, how Google search changes are impacting businesses, using intellectual property for marketing, landing guest spots on podcasts and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Richard Rimer, Initiating Protection; Cordelia Blake, High Score Strategies; Mickey Mellen, GreenMellen an...

In this episode of the SowGrow Marketing Council, experts discuss how the federal ruling that Google has acted as a monopoly may impact SEO marketing efforts. Other topics include email marketing, awards for public relations, pitching to the media and more.  Experts include Stephanie Richards, SowGrow PR; J. Ryan Williams, websuasion; Yanna-Torry Aspraki from EmailConsul; Sarah Stewart, SowGrow PR...

In this episode of the SowGrow Marketing Council, experts share how direct marketing can differentiate your business, keyword strategies for website performance, the value of video marketing, public relations strategy and more. Experts tips from Stephanie Richards, SowGrow PR; Joel Alpert, MarketPower; Sherry Wheat, Telesales; Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For E...

In this episode of the SowGrow Marketing Council, experts discuss writing a project estimate, enhancing email deliverability, assessing media hit values, being an empathetic marketer, personal branding and more.  Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Mickey Mellen, GreenMellen; and Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For Entrepreneurs;...

In this episode of the SowGrow Marketing Council, experts discuss optimizing creative ads and assets with heat mapping software to increase conversions, using email sequences to enhance marketing, personal branding, pitching similar stories to the media and more.  Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Stephanie Gustafson, Digital RevGen; Virginia Nava Hieger, Transf...

In this episode of the SowGrow Marketing Council, experts discuss consistency in branding, email marketing, telemarketing, public relations, social media marketing and more.  Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Sherry Wheat, TeleSales; Stephanie Gustafson, Digital RevGen; and Sarah Stewart, SowGrow PR.  Learn more about the SGMC at www.sowgrowpr.com/marketing-coun...

In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, authenticity in branding, email deliverability best practices, boilerplates and more.  Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, Management Consultant and author; Yanna-Torry Aspraki, EmailConsul; Lisa McGuire, Business Growth Advisor and Joel Alpert, MarketPower.  Learn more abo...

In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, content curation engines, social media trends, email marketing developments, brand identity and media relations. Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, management consultant and author; Kurt Uhlir, Ethereal Innovations; Virginia Nava Hieger, Transformative Power; Yanna-Torry A...

In this episode of the SowGrow Marketing Council, experts discuss the perils of marketing jargon, best practices for marketing analytics, packaging design tenets and media pitching. Experts include Stephanie Richards and Sarah Stewart , SowGrow PR; Megan Yee , Talkdesk; Rebecca Brizi , management consultant and author; Kristen Moody , id8; Keith Finger , Ignite Revenue; and Kurt Uhlir , eXp World...

In this August 2023 episode of the SowGrow Marketing Council Podcast, experts discuss generative AI use in marketing, the benefits of independent publishing, media kits for sales enablement, telesales for trade shows, interpreting and troubleshooting email open rates and more.  Experts include: Stephanie Richards , SowGrow PR , Anita Anderson , Write Your Life, Sherry Wheat , Telesales, Megan Yee...

In this April 2023 episode of the SowGrow Marketing Council Podcast, experts discuss managing pricing expectations with clients, growing sales leaders, publishing as a marketing tool and using featured columns to gain media coverage.  Experts include:  Stephanie Richards ,  SowGrow PR ,  Rebecca Brizi , author and consultant, Scott Siegel , Momentum CPG and Anita Anderson , Write Your Life.  Learn...

In this February 2023 episode of the SowGrow Marketing Council Podcast, experts discuss common business jargon, brand messaging, review management, successful ad design, media pitching and more. Experts include:  Stephanie Richards ,  SowGrow PR , Sarah Stewart , SowGrow PR, Rebecca Brizi , author and consultant, Dan Vasquenza , id8 and Brian Woodlief , Squareknot Marketing.   Learn more about the...

In this January 2023 episode of the SowGrow Marketing Council Podcast, experts discuss sales preparation, client strategy, social media engagement, branding and more. Experts include Scott Siegel , Momentum CPG, Sarah Stewart , SowGrow PR, Rebecca Brizi , management consultant and Joel Alpert , MarketPower. Thank you to special guest Mohua Thakurta from Aaramba video production.   Learn more about...