Slay The Spray

In this episode of Slay The Spray, Kelly Callaghan sits down with her boyfriend, Glenn Jackson, owner of The Bedrock Company, to explore how AI is transforming the way businesses operate. Glenn shares how his construction company, with around 100 employees and approximately $25 million in annual revenue, is using Claude to automate everyday tasks, improve efficiency, and make better business decis...

In this episode of Slay The Spray, Kelly Callaghan sits down with Brittaney Dunigan, founder of BLB Luxury Tanning in Florida, to share the powerful story behind her journey in the sunless industry. After facing personal challenges, losing her job, and starting over in a new state, Brittaney turned spray tanning into her full-time business. Today, she has grown it into a million-dollar company wit...

In this episode of Slay The Spray, Kelly Callaghan shares how AI can do much more than create captions or rewrite social media posts. After discovering the power of AI automation in her own business, Kelly explains how spray tan artists and beauty business owners can use AI to reduce repetitive tasks, save time, improve efficiency, and make smarter business decisions. By the end of this episode, y...

In this episode of Slay The Spray, Kelly Callaghan sits down with Bri of Bronzed Monarch to discuss how showing up authentically on social media can help spray tan artists build trust, attract clients, and grow their businesses. After starting her spray tan business as a side hustle while working in corporate America, Bri shares how she gradually grew into a salon owner with a team and built a str...

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter, owner of Recreating Rays Spray Tan Studios and founder of The Sunless Legacy, to discuss what it really takes to build a profitable and sustainable spray tanning business. After 15 years in the industry, Shonna shares the lessons behind growing from offering $20 spray tans in her basement to running two salon location...

In this episode of Slay The Spray, Kelly Callaghan sits down with Kristy, founder of Soul Ties Marketing and a former spray tan artist, to discuss building a personal brand that attracts the right clients. Kristy shares her entrepreneurial journey and explains how authenticity, strategic social media, and genuine connections can help beauty business owners grow their businesses. By the end of this...

In this episode of Slay The Spray, Kelly Callaghan shares how she is using AI to streamline business operations, save time, and scale X-Tan Sunless. She explains how spray tanning artists can use AI as a virtual employee to simplify everyday tasks, strengthen their brand, and grow their businesses more efficiently. Get GlossGenius at  glossgenius.com  and use discount code SPRAY for 50% off your f...

In this episode of Slay The Spray, Kelly Callaghan sits down with her bestie, Anna Hollowell, to talk about creating social media content that attracts clients without the overwhelm. Anna shares practical strategies for showing up with confidence, building genuine connections, and turning content into bookings for your spray tanning business. Get GlossGenius at  glossgenius.com  and use discount c...

In this episode of Slay The Spray, Kelly Callaghan shares a behind-the-scenes look at a webinar she recorded with Nicole Gifford of GlossGenius. Kelly talks about her journey from starting a mobile spray tanning business with $2,000 to building a seven-figure business, and shares practical strategies for spray tanning artists and salon owners who want to increase revenue, retain clients, and grow...

In this episode of Slay The Spray, Kelly Callaghan sits down with Shelby Amberg, owner of Lure Lueur, to talk about stepping outside your comfort zone, believing in yourself, and taking action on big business ideas. Shelby shares how attending Slay The Spray helped shift her mindset, build meaningful connections, and give her the confidence to take a bold idea from a written goal to a 150-person b...

In this episode of Slay The Spray, Kelly Callaghan sits down with Klaudia Rayne of Klaudia Rayne Beauty to talk about how to grow a successful spray tanning business, attract more clients, and increase revenue without relying on social media alone. Klaudia shares how she started spray tanning while in beauty school and built her business through consistency, community, referrals, content, and a st...

In this episode of Slay The Spray, Kelly Callaghan sits down with Madison Orchard, founder of The Sunless Bar, to talk about building a strong spray tan brand, attracting ideal clients, and growing a successful spray tanning business. Madison shares her journey from spray tan artist to brand and business owner, along with practical branding strategies that can help spray tan artists stand out in a...

In this episode of Slay The Spray, Kelly Callaghan sits down with Chelsea Whipple, owner of Glow Babe Studio, to unpack her journey from stay-at-home mom to two-salon spray tan business owner. Chelsea opens up about the pivotal moment at Slay the Spray 2021 that changed how she priced her services, the leap of faith it took to invest in a second location, and the mindset shifts required to grow fr...

In this episode of Slay The Spray, Kelly Callaghan shares the deeply personal evolution of her "why" — from investing her last $2,000 to escape corporate life, to building a multi-million dollar spray tanning empire, to redefining success after motherhood and postpartum depression. She opens up about validation, freedom, connection, and what really drives her more than a decade into building X-Tan...

In this episode of Slay The Spray, Kelly Callaghan shares her personal strategies for turning the industry's slow season into a season of momentum, growth, and stronger client relationships — instead of a source of stress and self-doubt. She breaks down exactly what she'd do if she were a local spray tanning artist today, from building local visibility to reconnecting with past clients to forming...

In this episode of Slay The Spray, Kelly Callaghan shares her chaotic July — from an unexpected home flood that displaced her family to a live training mishap in front of 50 people — and pulls back the curtain on why contouring is one of the most underused, most profitable services in the spray tan industry. Get GlossGenius at  glossgenius.com  and use discount code SPRAY for 50% off your first tw...

In this episode of Slay The Spray, Kelly Callaghan shares her deeply personal journey of discovering, losing, and reclaiming her "why" — from leaving corporate life to build a mobile spray tan business, to helping other women transform their lives, to the gut-wrenching loss of her childhood best friend Malai that forced her to reevaluate everything. Kelly opens up about grief, reinvention, and wha...

In this episode of Slay The Spray, Kelly Callaghan shares the five deeply personal ways the spray tanning industry has transformed her life — from financial milestones to the freedom to live and parent on her own terms. She gets candid about her journey from a corporate call center to building a business with no ceiling, and reflects on gratitude, growth, and what success has really meant for her....

In this episode of Slay The Spray, Kelly Callaghan shares her go-to "Business Fat Loss Audit" — a simple but powerful process for finding the money quietly leaking out of your spray tanning business, so you can profit more without adding a single new client. Fresh off a trip to Hawaii, Kelly breaks down exactly what to look for when auditing your expenses every three to six months, using real exam...

In this episode of Slay The Spray, Kelly Callaghan shares her raw, unfiltered reflections on turning 40 — from surviving an annulment and betrayal to burning out in business, self-medicating with alcohol, and finally finding peace, health, and clarity heading into her next decade. By the end of this episode, you will learn about: The real lessons from a decade of chaos, and how marriage, motherhoo...

In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with,...

In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line. By the end of this episode, you will learn about: Why airless sprayers (1,600–3,000 PSI) are d...

In this episode of Slay The Spray, Kelly Callahan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over ag...

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule. Get GlossGenius at  glossgenius.com  and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the...

In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't...