Slay The Spray

In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with,...

In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line. By the end of this episode, you will learn about: Why airless sprayers (1,600–3,000 PSI) are d...

In this episode of Slay The Spray, Kelly Callahan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over ag...

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule. Get GlossGenius at  glossgenius.com  and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the...

In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't...

In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community. By the end of this episode, you will learn about: How to turn your pain into power and use hardship as a catalyst for growth Why no one is coming to...

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake. Get GlossGenius at  glossgenius.com  and use discount code SPRAY f...

In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made for, and what makes the 2027 Los Angeles event the most ambitious and transformational one yet. She gets real about the power of making bold decisions, betting on yourself, and walking into a room that can completely change the trajectory of...

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never th...

In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and energy. She opens up about doing everything herself, battling ADD and burnout, and how moving from doer to visionary helped her simplify, delegate, and focus only on what truly moves the needle. You’ll also get practical exercises to step in...

In this episode of Slay The Spray, Kelly Callaghan shares her real, behind-the-scenes journey from 16-hour days and burnout to buying back her time through smart hiring, better systems, and leveraging tools like ChatGPT, VAs, and GlossGenius so spray tan artists can actually grow without doing it all themselves. Get GlossGenius at  glossgenius.com  and use discount code SPRAY for 50% off your firs...

In this episode of Slay The Spray, Kelly Callaghan shares her step-by-step approach to simplifying your spray tan solution wardrobe so you can stop hoarding bottles, reduce confusion, and deliver consistent, high-level results every time. She breaks down why more solutions don’t equal better artistry, introduces the Bronzite line as a neutral, brown-based core system, and explains how to use drops...

In this episode of Slay The Spray, Kelly Callaghan shares her simple, actionable strategy to help spray tan artists dramatically increase their revenue per client using premium solutions and smart retail, without feeling salesy or needing a huge client base. By the end of this episode, you will learn about: How to turn a basic $50 tan into a $90–$150 ticket with small, intentional upgrades. Positi...

In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business simple and sustainable. She dives into identity shifts after motherhood, the power of choosing who you want to become, and how her Bronzite solution helps artists avoid overwhelm and deliver consistent, natural-looking results. Use code PODCAS...

In this episode of Slay The Spray, host Kelly Callaghan launches the refreshed show format for spray tan artists who want to be fully booked, confidently paid, and iconic. She kicks off with the Product of the Week: Bronzite Rapid by X-Tan Sunless, a 14% brown-based rapid solution. Kelly shares how she wore it overnight for a photoshoot as a skin type III and got a deep, true brown tan with no bra...

In this episode of Slay The Spray, Kelly Callaghan shares her 12-year journey from investing her last $2,176 in a mobile spray tan business to building a million-dollar sunless brand and the global Slay The Spray community. By the end of this episode, you will learn about: How Kelly went from broke and burned out in corporate to launching a mobile spray tan business with her last dollars. The core...

In this episode of Beauty Business Babes, Kelly Callaghan shares her decision to sunset the Beauty Business Babes brand and fully rebrand everything under Slay the Spray. She reflects on how her personal journey from the pain of her annulment to launching “Wake Up to Level Up” and building powerhouse live events led her to realize that the spray tanning community is her true home. Kelly opens up a...

In this episode of Beauty Business Babes, Anna Hollowell recaps the “Slay the Spray” event in San Diego and introduces WellnessLiving, the booking and business management software she recently switched to and partnered with. She’s joined by Luciana, Product Marketing Manager for Health & Beauty, and Sonya, Senior Product Demo Specialist, to share how WellnessLiving supports spray tan artists,...

In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell discuss the real, behind-the-scenes experience of hosting Slay the Spray—from the emotional rollercoaster and personal challenges they faced to the wins, lessons, and powerful community moments that made this year feel different. By the end of this episode, you will learn about: The hidden work and logistics that go into...

In this episode of Beauty Business Babes, Anna Hollowell interviews Grant Kantsios, founder of Go Happy Beauty, about how beauty pros can build a powerful online presence and leverage modern marketing, websites, and AI to grow their businesses. By the end of this episode, you will learn about: Grant's journey from spray tan artist to Go Happy Beauty founder. Essential website elements like service...

In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy Cressler & Kali Hammer from Glow Beauty & Piercing Academy about building a successful education brand alongside their local spray tan businesses. They discuss the importance of adding complementary services and the mindset shifts needed to grow beyond just being busy. By the end of this episode, you will learn abou...

In this episode of Beauty Business Babes, Anna Hollowell chats with Pamela Price & Eden Sammy about the Content Lab workshop at Slay the Spray 2026—a hands-on experience designed to help beauty pros create high-converting, scroll-stopping content. By the end of this episode, you will learn about: Why in-person events can fast-track your growth and networking. What’s included in the Content Lab...

In this episode of Beauty Business Babes, Anna Hollowell interviews Jenna Staico, founder of Kynxies, a reusable spray tan adhesive undie created to help clients feel comfortable, covered, and confident during their spray tans. By the end of this episode, you will learn about: How Jenna turned a personal spray tan problem into an innovative, size-inclusive product The real timeline and process of...

In this episode of Beauty Business Babes, Anna Hollowell interviews Emily Turner, owner of Golden Hour in Denver and founder of V Cool Tanning Co. Emily shares how her frustration with traditional barrier creams inspired her to create an innovative barrier spray that works through a spray tan gun to save time and elevate spray tan results, plus what she’s bringing to Slay the Spray this year. By t...

In this episode of Beauty Business Babes, Anna Hollowell interviews Madeline Kolb, an 18-year-old nail tech and new salon owner in Wichita, Kansas. After posting one vulnerable TikTok about needing clients to keep her business alive, Madeline went viral and filled her books almost overnight. She shares how she moved out right after high school, chose nails over college, and used a 30-day series to...