Rick & Rick Rule the World: Marketing

Rick & Rick Rule the World

Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler aler...

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Autor

Rick & Rick Rule the World: Marketing

Kategoria

Business

Strona podcastu

rickandrick.com

Ostatni odcinek

9 lip 2026

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🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign 21.11.2024

🎄 Are those chatbots roasting on an open fire? Through the magic of AI, Coca-Cola spreads holiday joy by kicking Santa to the curb. Amazon Prime’s effort to bore subscribers to death with spoiler-free, AI-generated episode recaps. Plus a “Wicked” packaging face plant, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear: Shop now and save 30% with promo...

🎬 Why Social Video Rules B2B, AI Head Shots, Lays’ & Coke's Funtastic Flavors 08.11.2024

❄️The big “oops” at Bath & Bodyworks. Lays brings back five funtastic flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters ev...

🎃 Winning Halloween 2024 With Costumes That Tapped the Zeitgeist 29.10.2024

👻 In this Rick and Quick Episode of Rick and Rick, the Ricks ask ChatGPT to assess online sentiment for patterns and then compile a list of 10 homemade costumes for tapping into the zeitgeist at a Halloween party near you—tell us which ones you saw (or wore) this year! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and...

🎙️ GenAI-Created Podcasts, Amazon v. Google, Cheetos Turns Mice Transparent 22.10.2024

🥶 An ice-cold collab between Liquid Death Water and Plunge Tubs. Wendy’s McTrolls Mickey D’s over its McBroken McFlurry machines. Generative AI-created podcasts that’ll blow your mind. The year’s top Halloween costumes according to Google. Plus: Loaded Questions and a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere....

👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes 13.10.2024

🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? Brought to you by Taskin, the first name in ultra-stylish, premium-qualit...

🖖🏼 Star Trek's Bold New Missions & Surprising Origin Story 30.09.2024

🖖🏼 From Discovery to Lower Decks to Strange New Worlds and beyond: Guests Kurt Ho and Eric V. join the Ricks to discuss ComicCon 2024's Hall H announcements about what's next for Star Trek—and why the good ship Enterprise wouldn't have ever left the ground without…Lucille Ball? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Sh...

Comic-Con 2024—Dr. Doom, Fantastic Four, The Penguin & More 03.09.2024

⚡️ Comic-Con Correspondents Eric V. and Kurt Ho join Rick and Rick to talk San Diego Comic-Con 2024. Get the lowdown on the year's cosplay crazes (looking at you, Deadpool), buzziest announcements (looking at you, Robert Downey Jr), exclusive collectibles, brand activations, and more from geekdom's largest annual event. Plus: A Comic-Con Edition of Loaded Questions! Brought to you by Taskin, the...

😎 Season 5 Finale (Concl)—Big Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More 27.05.2024

It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🥰 Cuffing Season pickup lines from ChatGPT 📺 Revisit...

🙌🏼 Season 5 Finale (Pt 1)–Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More 03.05.2024

📣 It's time for an epic round of Loaded Questions as the Ricks revisit news, views, bloopers, and bust-ups from Season 5 of the #1 podcast on marketing, media, tech, and pop-culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPIS...

❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X? 17.03.2024

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Sh...

🎈 2024 Trend Watch (Pt 2) Social Media Fatigue, LLMs Fall Short—and OpenAI Rebrands? 05.03.2024

🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, the Ricks continue their look at the potentially tumultuous year ahead. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear fo...

😎 2024 Trend Watch (Pt 1)—Marketing's GenAI Nightmare, Rise of Social Commerce & More 26.02.2024

🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters ever...

🏟️ Pop Quiz—What's Your Super Bowl 2024 Ad Recall? 20.02.2024

📺 On February 11, brands forked out billions to put their commercials in front of the largest audience to ever tune into a live sports broadcast. But two weeks later, how well do you remember the ads? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2024. Brought to you by Taskin, the first name in ultra-stylish, premium...

🏈 Pop-Tarts' Marketing TD, AI's Global Stereotyping, Bansky's Unmasking & More 31.01.2024

🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for...

🔮 2023 Predictions Scorecard: TikTok Ad Growth, Virtual Reality, Mint Mobile & More 30.12.2023

The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📲 Rick M s...

🎄Hottest But Hardest To Get Tech Toys For Holiday 2023 25.12.2023

🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🎤 Nothing could put a damp...

🎅🏼 E-Commerce Projections For Holiday 2023 25.11.2023

The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE:...

🧟‍♂️ Gross-Out Halloween Candy From ChatGPT, 2023's Top Costumes & More 29.10.2023

🫣 It's time for a Halloween edition of Rick and Rick Loaded Questions—including gross-out candy concepts from ChatGPT, consumer trends in costumes, candy, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🍬 ChatGPT and...

🎃 Top 3 Horror Movies of All Time 23.10.2023

🫣 The Spooky Season is here—and with Halloween coming fast, the Rick's share each of their top three favorite horror movies of all time. Will it include Halloween? The Conjuring? Or maybe Frankenweenie? The Scary Rick Flicks start here. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE...

🎬 Generative AI & The Writers Strike-Hollywood's Lessons For Every Industry 16.10.2023

🎬 The Ricks discuss the agreement ratified last week between the Writers Guild of America (WGA) West and Hollywood studios as it pertains to the use of generative AI in the service of writing scripts for movies, TV and streaming shows, and more. In a surprise twist, the courts and existing copyright law may ultimately render industry alignment on generative AI a foregone conclusion. But what does...

🤖 Q&A: Matt Binkowski, Author Of 'The Creative Algorithm' (Concl.) 25.09.2023

In part two, Matt Binkowski, author of "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products," demystifies AI and shares pragmatic insights on how product teams can leverage it to outmaneuver the competition. In Binkowski's eyes, AI isn't something for creative people to fear—it's a tool for them to harness in order to move faster and serve customers bette...

Q&A: Matt Binkowski, Author of 'The Creative Algorithm' (Pt. 1) 18.09.2023

Rick W. interviews digital strategy, product, and UX expert Matt Binkowski about his new book, "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products." In this first of a two-part episode, Binkowski shares a designer's perspective on some of the fears and frissons surrounding generative AI. Along the way, he reveals the benefits that come with 20 years of c...

👍🏼 Warped Affirmations For Ad Agency Creative Directors—From ChatGPT 10.09.2023

The Ricks ask ChatGPT for an assist in developing their latest edition of Affirmations for Ad Agency Creative Directors and things go … sideways. The result: Well, you'll just have to hear for yourself. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9E...

🧠 The Secrets Of Psychology-Driven Marketing 24.06.2023

Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dr...

🛍️ Surprising Stats on Digital Ad Spend, E-commerce...and the Wienermobile? 14.06.2023

It's time for a quick round of Rick and Rick Loaded Questions. This time out: Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or flat relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermo...

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