Rick & Rick Rule the World

📺 World Cup mania has come to marketing, and the Ricks are scouting out the spots that are scoring big—from brands like Lays, BofA, Michelob ULTRA, Apple and more. Plus: Our Spidey-senses are tingling over this summer’s box office pre-sales champ, the rough road ahead for US auto brands, and more. IN THIS EPISODE 🏟️ What happens when the World Cup comes to town (at 01:00) 🚌 Jump in, Lays lovers,...

XBOX thinks outside the well, box. Brands who love AI influencers and the consumers who hate them. Three big themes from the 2026 Cannes Lions, and more. And is GenAI about to hit Gartner’s Trough of Disillusionment?” IN THIS EPISODE 🎮 XBOX hits 25 with a quarter-life crisis all its own 🧟‍♀️ Why did Netflix cancel a hit show after just one season? 🤖 AI influencers: Brands love ‘em…but what abou...

It’s the first new Star Wars movie in over seven years, which means it’s time for an official, Rick and Rick review of “The Mandalorian and Grogu.” Super fans Eric V. and Kurt Ho—the Comic Book Kids—join the conversation with their takes on the latest entry in their all-time favorite franchise. Plus, the crew try to stump each other in a Mando & Grogu trivia challenge—and attempt to do a medle...

A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more. IN THIS EPISODE 🍿 An unconventional campaign for an unconventional horror film (at 01:36) 🍟 McDonald’s French fries get in touch with their inner Micha...

A first-ever, three-time Cannes Lions Creative Marketer of the Year. ChatGPT hallucinations now may come with advertising. Fifty movies for the cost of one? How AI could restructure Hollywood’s cost structure. Allbirds ditches the sneakers, flocks to AI. McKinsey’s take on the GenAI paradox—and agentic AI’s role in marketing workflows. Plus more. IN THIS EPISODE ☕️The Ricks really (really) love c...

Mastering the new LinkedIn algorithm for fun and profit. Mark Zuckerberg sends in the clone. How Steph Curry’s “Moonshot” won Creative Data Campaign of the Year. Plus a whole lot more. IN THIS EPISODE: 🧟‍♀️ Rick W. Finally Sees “Weapons” (at 01:10) 🖖🏼 Star Trek at 60: Warp Factor…WTF (03:24) 🍎 End of the Tim Cook Era at Apple (07:50) 🤖 Mark Zuckerberg Clones Himself Using AI (11:24) 🏀 Steph...

🎬 Playing it safe never won anybody an Oscar. So why set advertisers on such unsure footing during Hollywood’s biggest night? The chief strategy officer of The Nuance Collective joins the show to discuss the state of consumer marketing as seen through the prism of this year’s Academy Awards broadcast. IN THIS EPISODE: 🍔 Burger King's bold new rebrand 💄 Why beauty brands missed a big moment 💊 T...

One Rick went to see “The Bone Temple,” the other cosplayed as part of an F1 pit crew. Both bring you their unique brand of news and views from the intersection of marketing, media, tech & pop culture. This time out: The unusual collab from Liquid Death and Spotify, BK’s new burger bot, Kraft Mac & Cheese’s real-time marketing stunt, and more. From March 14. 👉🏼Brought to you by Taskin, t...

🎬 From “Avengers: Doomsday” to “Good Luck, Have Fun, Don’t Die” and beyond, the Ricks look at the 10 most anticipated movies of 2026. Plus: Executives rank the top 5 marketing channels with the best ROI, Kellogg’s Tony the Tiger gets a rebrand, Burger King puts customer feedback front and center, and more. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel ger f...

📺 A mere 10 days later, do you think you can remember some, or any, of this year’s Super Bowl spots? In a special edition of Rick and Rick Loaded Questions, we test your ad recall to see just how much mindshare $10 million can buy brands in the biggest media event of the year. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Sho...

📣 Internet Advertising Bureau’s 2026 advertising spend outlook has digital, AI on the rise. NVIDIA Googles its first CMO. Pringles, Svedka Vodka, Hellmann’s, and Instacart hope to score big at Super Bowl LX—and let’s just say that Rick M's attempt to sing Hellmann’s “Sweet Sandwich Time” doesn’t end well. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear f...

🎅🏻 Yippee-kay-yay, mirth lovers! The numbers have been crunched, and it’s time to reveal the Ricks’ list of the hottest-but-hardest-to-get tech toys of holiday 2025. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🧸 This doll mig...

In the conclusion of our annual coverage of geekdom’s biggest gathering, guests Kurt Ho and Eric V. continue to interview the Ricks about their experience at Comic-Con International 2025. Think: panels, purchases, parties—and at least some weirdness (looking at you, Megan 2.0). IN THIS EPISODE 📚 Rick W. shares the panels he attended—and some of their oddities 🦸🏽‍♂️ Rick M. on a panel with corre...

🕶️ In their annual post-Comic-Con episode, guests Kurt Ho and Eric V. flip the script and interview the Ricks about their experience at Comic-Con International in San Diego, California. It’s time to go inside Mardi Gras for Comic Book Geeks—and inspired brand activations from Lego, Hasbro, and more. IN THIS EPISODE 🤓 135,000 strong: What happens in San Diego never stays there (at 01:38) 💥 Overal...

It’s time for the Ricks’ official (and highly-spoilerific) review of one of the summer’s biggest movies: James Gunn’s Superman. From backstories to propaganda-posting monkey bots, and from half-baked controversies to crappy character haircuts (looking at you, Green Lantern), the Ricks give you the lowdown on the latest incarnation of everyone’s favorite Kryptonian. IN THIS EPISODE 🥳 Relief at DC...

🎥 Will James Gunn’s Superman soar—or be box office Kryptonite? Does Jurassic World: Rebirth have bite? In a crowded summer movie season, what’s in store for Ballerina, I Know What You Did Last Summer, Fantastic Four: First Steps, Freakier Friday, and more (including … Happy Gilmore 2)? In this special episode, the Ricks count down their list of the three movies they’re most excited to see this su...

🚀 Kurt Ho and Eric V. join the Ricks for a closer look at the brand called “Star Wars”—including the marketing deliverables, games, toys, and more on display at Rancho Obi-Wan, the largest private collection of Star Wars memorabilia in the world. Learn why the story that started “a long time ago, in a galaxy far, far away…” continues to take fans into the future. IN THIS EPISODE 👽 Welcome to Ran...

Insights on Google’s Agentic AI moves. Billie’s scratch-and-sniff deodorant billboard. “The Pineapple Pizza Wars” raging at the Chicago Sun-Times, sparked by an AI-generated summer reading list’s fake books. Oura Ring’s provocative new campaign, and more. IN THIS EPISODE: 🍔 Welcome BBQ surprises are the best kind of BBQ surprises (at 1:17) 🧨 “M:I The Final Reckoning”: No “Fallout,” but still fun...

Ryan Coogler’s “Sinners” satisfies. Marvel’s “Thunderbolts*” rebrand. Plus: loaded questions about surprising (and hilarious) brand refreshes for Mtn. Dew, PwC, and Panda Express. IN THIS EPISODE: 🫂Digital 'Halo' technology helps Michael B. Jordan play twins in “Sinners” ✱ Marvel gives “Thunderbolts*” a major rebrand in post-release campaign 💥 Can Marvel really pull off a movie like “Avengers: S...

From the vault: In this episode from 2018, the Ricks respond to a Geek.com article about eleven 1970s sci-fi movies that were … better than Star Wars? Plus: iHop’s “iHob” rebrand revisited—and advice the Ricks would give their younger selves about a career in marketing. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and...

In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights on the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Including: The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI. Brought to you by Taskin, the first name in ultra-stylish, premium-qualit...

From the vault: In a pre-pandemic time capsule from August 2019, the Ricks marvel over a freaky new Amazon Prime show called “The Boys,” an R-rated horror movie featuring “The Banana Splits,” the origin story of McDonald’s Shamrock Shake, and enormous Luck Charms marshmallows coming to a s’more near you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-s...

🏈 It’s time for an Ad Bowl 2025 edition of Rick and Rick Loaded Questions—our multiple-choice quiz games to test your recall of this year’s Super Bowl commercials, and a look at some of the big themes we saw in this year’s big game! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 a...

It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 I...

☃️ How to make it a December to remember for your favorite Batfan—with one of 10 tricked-out, Nolan-era Batmobile replicas costing just $2.9 million. What’s putting a drag on the growth of e-commerce sales this holiday season? Plus: The surprising reason your ChatGPT prompts aren’t working as well as they should be—and more—in a quick round of Rick and Rick Loaded Questions. Brought to you by Task...