Rick & Rick Rule the World: Marketing

Rick & Rick Rule the World

Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler aler...

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Autor

Rick & Rick Rule the World: Marketing

Kategorie

Business

Podcast-Website

rickandrick.com

Neueste Folge

31. Okt 2026

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Halloween 2026 Brand Trends: Twix, Rivian, Herb Light, Pringles & More 31.10.2026

🎃 Disney launches a service to help advertisers sling AI. How Crocs got funded after the movie “Idiocracy” made fun of them. Plus a Halloween edition of Loaded Questions and a whole lot more—on the podcast about brand innovation at the intersection of marketing, media, tech, and pop culture. IN THIS EPISODE 😱 Where isn’t Waldo in Rick W’s Halloween plans? 🐭 The Mouse House helps small businesse...

Tesla Tops Auto Brand Loyalty, Domino’s Dares You to Down the Enemy 24.10.2026

🍕 A lot has been made of it, but was 2026 really the year we went back to the movies? Why Domino’s will give out up to one million free pizzas, but only if you choke down the competition. What car brands top loyalty lists? Plus Loaded Questions (about superheroes hitting public domain, the most important audience for thought leaders, and more) IN THIS EPISODE 💍 Rick W. puts a ring on it during a...

Interview: 3 Things Every Marketer Needs to Know to Get Buy-In from the C-Suite 26.09.2026

Nuance Collective Partner & Chief Operating Officer Terry Seitz shares insights on three things every needs to know about aligning with, and getting buy-in from, the C-suite. A seasoned marketer whose career spans two decades at agencies such as Grey, PhD, and IPG—as well as a dozen years at VISA in roles such as Director of Global Brand and VP, North America Marketing—Terry offers a pragmatic...

Movie Review: 'Spider-Man: Brand New Day' 05.09.2026

🦶🏻 Peter Parker serves up some not-so-small potatoes: In the conclusion of this two-part episode, the Ricks and guest Kurt Ho pivot to that other massive blockbuster for summer 2026—“Spider-Man: Brand New Day.” IN THIS EPISODE 💀 Enter: The Punisher, the Hulk, the Black Widow—and Jean Grey? 👀 From pure evil to a righteous quest: What’s gotten into Grey? 🦂 From Scorpion to Ramrod, famous comic...

Movie Review: Christopher Nolan’s ‘The Odyssey’ 26.08.2026

🎥 In Part One of a two-part episode, the Ricks are joined by guest Kurt Ho for the first of two movie reviews of this summer’s biggest blockbusters. First up: Christopher Nolan’s “The Odyssey.” IN THIS EPISODE 🖖 One Rick’s odyssey leaving Las Vegas—and fleeing Trekkers 🕷️ Two blockbusters starring Tom Holland, a few common themes 👁️ Matt Damon’s 10 years dodging a cyclops, witches, and bad decis...

Brand Activations, Big Trailer Drops & More at Comic-Con 2026 17.08.2026

💥The biggest brand activations, the buzziest trailer drops, the most bodacious new merch, and more: Learn how the Ricks won San Diego Comic-Con 2026—with a little help from Kurt Ho, Eric V. and 135,000 of their closest friends. Think: DC’s Lanterns, Clayface, and Superman: Man of Tomorrow. Marvel’s Ghost Rider, Black Panther 3, and Avengers: Doomsday. Plus: Blade Runner 2099, LEGO loot, Star Trek...

☕️ How Starbucks Brewed Its Buzz Back, BMW Curbs Corners, Twix Is for Dummies & More 06.08.2026

Starbucks serves up a turnaround fit for Gen Z. BMW brings corners to court. Twix doubles down on a new ventriloquist act. Plus Loaded Questions and more— straight from the intersection of marketing, media, tech and pop culture. IN THIS EPISODE ☕️ Novelty drinks power a Starbucks turnaround—when they don’t run out of coffee (at 01:40) 🛞 BMW meets Law & Order: Special Vehicular Unit in a noir...

💥 Celebrating the Life of Comic Book Legend Stan Lee 22.07.2026

From the vault, just in time for ComicCon 2026: The Ricks celebrate the life of Stan Lee in this November 2018 episode recorded just hours after the death of this comic book industry icon. Approximate 17 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

🍟 Five Guy’s Fry Cup Scandal, Ferrari’s $640K Luce Fiasco, GTA 6’s $3 Billion Launch 16.07.2026

⏱️ $3 billion gone in 60 minutes: Grand Theft Auto 6’s sizzling pre-orders. Why Ferrari thought the Luce EV would light up sales. And Five Guys serves itself a kerfuffle over its fry cups. Plus Loaded Questions and a whole lot more, straight from the intersection of marketing, media, tech and pop culture. IN THIS EPISODE 🛞 Did pre-sales of Rockstar’s GTA 6 really hit $3 billion in 1 hour? (at 01:...

⚽️ World Cup Advertising 2026: Spots That Scored 09.07.2026

📺 World Cup mania has come to marketing, and the Ricks are scouting out the spots that are scoring big—from brands like Lays, BofA, Michelob ULTRA, Apple and more. Plus: Our Spidey-senses are tingling over this summer’s box office pre-sales champ, the rough road ahead for US auto brands, and more. IN THIS EPISODE 🏟️ What happens when the World Cup comes to town (at 01:00) 🚌 Jump in, Lays lovers,...

🎮 Big Moves at XBOX, Netflix, Cannes, and … Peak GenAI? 02.07.2026

XBOX thinks outside the well, box. Brands who love AI influencers and the consumers who hate them. Three big themes from the 2026 Cannes Lions, and more. And is GenAI about to hit Gartner’s Trough of Disillusionment?” IN THIS EPISODE 🎮 XBOX hits 25 with a quarter-life crisis all its own 🧟‍♀️ Why did Netflix cancel a hit show after just one season? 🤖 AI influencers: Brands love ‘em…but what abou...

🚀 Rick and Rick Review ‘The Mandalorian & Grogu’ 07.06.2026

It’s the first new Star Wars movie in over seven years, which means it’s time for an official, Rick and Rick review of “The Mandalorian and Grogu.” Super fans Eric V. and Kurt Ho—the Comic Book Kids—join the conversation with their takes on the latest entry in their all-time favorite franchise. Plus, the crew try to stump each other in a Mando & Grogu trivia challenge—and attempt to do a medle...

🧟 Why Marketers Are Obsessed With ‘Obsession,’ Robot Fight Club, the Cult of Canva & More 29.05.2026

A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more. IN THIS EPISODE 🍿 An unconventional campaign for an unconventional horror film (at 01:36) 🍟 McDonald’s French fries get in touch with their inner Micha...

🏆 2026 Cannes Lions Creative Marketer of the Year, AI Hallucinations-With Advertising? 19.05.2026

A first-ever, three-time Cannes Lions Creative Marketer of the Year. ChatGPT hallucinations now may come with advertising. Fifty movies for the cost of one? How AI could restructure Hollywood’s cost structure. Allbirds ditches the sneakers, flocks to AI. McKinsey’s take on the GenAI paradox—and agentic AI’s role in marketing workflows. Plus more. IN THIS EPISODE ☕️The Ricks really (really) love c...

🌕 Steph Curry’s Moonshot, Winning LinkedIn’s New Algorithm, Star Trek at 60 & More 30.04.2026

Mastering the new LinkedIn algorithm for fun and profit. Mark Zuckerberg sends in the clone. How Steph Curry’s “Moonshot” won Creative Data Campaign of the Year. Plus a whole lot more. IN THIS EPISODE: 🧟‍♀️ Rick W. Finally Sees “Weapons” (at 01:10) 🖖🏼 Star Trek at 60: Warp Factor…WTF (03:24) 🍎 End of the Tim Cook Era at Apple (07:50) 🤖 Mark Zuckerberg Clones Himself Using AI (11:24) 🏀 Steph...

🎬 Interview: Nuance Collective's Anne Faricy on the Oscars & the State of Consumer Marketing 20.04.2026

🎬 Playing it safe never won anybody an Oscar. So why set advertisers on such unsure footing during Hollywood’s biggest night? The chief strategy officer of The Nuance Collective joins the show to discuss the state of consumer marketing as seen through the prism of this year’s Academy Awards broadcast. IN THIS EPISODE: 🍔 Burger King's bold new rebrand 💄 Why beauty brands missed a big moment 💊 T...

📣 New Liquid Death + Spotify Collab, Kraft's Real-Time Marketing & More 16.04.2026

One Rick went to see “The Bone Temple,” the other cosplayed as part of an F1 pit crew. Both bring you their unique brand of news and views from the intersection of marketing, media, tech & pop culture. This time out: The unusual collab from Liquid Death and Spotify, BK’s new burger bot, Kraft Mac & Cheese’s real-time marketing stunt, and more. From March 14. 👉🏼Brought to you by Taskin, t...

🍿10 Most Anticipated Movies of 2026, the Top 5 Marketing Channels by ROI & More 01.03.2026

🎬 From “Avengers: Doomsday” to “Good Luck, Have Fun, Don’t Die” and beyond, the Ricks look at the 10 most anticipated movies of 2026. Plus: Executives rank the top 5 marketing channels with the best ROI, Kellogg’s Tony the Tiger gets a rebrand, Burger King puts customer feedback front and center, and more. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel ger f...

🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall 17.02.2026

📺 A mere 10 days later, do you think you can remember some, or any, of this year’s Super Bowl spots? In a special edition of Rick and Rick Loaded Questions, we test your ad recall to see just how much mindshare $10 million can buy brands in the biggest media event of the year. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩️-setters everywhere. Sho...

🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More 07.02.2026

📣 Internet Advertising Bureau’s 2026 advertising spend outlook has digital, AI on the rise. NVIDIA Googles its first CMO. Pringles, Svedka Vodka, Hellmann’s, and Instacart hope to score big at Super Bowl LX—and let’s just say that Rick M's attempt to sing Hellmann’s “Sweet Sandwich Time” doesn’t end well. 👉🏼Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear f...

🎄Hottest But Hardest to Get Tech Toys for Holiday 2025 27.12.2025

🎅🏻 Yippee-kay-yay, mirth lovers! The numbers have been crunched, and it’s time to reveal the Ricks’ list of the hottest-but-hardest-to-get tech toys of holiday 2025. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🧸 This doll mig...

Brand Meets Fandamonium at Comic-Con 2025 (Concl) 01.09.2025

In the conclusion of our annual coverage of geekdom’s biggest gathering, guests Kurt Ho and Eric V. continue to interview the Ricks about their experience at Comic-Con International 2025. Think: panels, purchases, parties—and at least some weirdness (looking at you, Megan 2.0). IN THIS EPISODE 📚 Rick W. shares the panels he attended—and some of their oddities 🦸🏽‍♂️ Rick M. on a panel with corre...

Brand Activations: Lego, Hasbro & More at Comic-Con 2025 (Pt 1.) 24.08.2025

🕶️ In their annual post-Comic-Con episode, guests Kurt Ho and Eric V. flip the script and interview the Ricks about their experience at Comic-Con International in San Diego, California. It’s time to go inside Mardi Gras for Comic Book Geeks—and inspired brand activations from Lego, Hasbro, and more. IN THIS EPISODE 🤓 135,000 strong: What happens in San Diego never stays there (at 01:38) 💥 Overal...

💥Review: James Gunn’s Superman 10.08.2025

It’s time for the Ricks’ official (and highly-spoilerific) review of one of the summer’s biggest movies: James Gunn’s Superman. From backstories to propaganda-posting monkey bots, and from half-baked controversies to crappy character haircuts (looking at you, Green Lantern), the Ricks give you the lowdown on the latest incarnation of everyone’s favorite Kryptonian. IN THIS EPISODE 🥳 Relief at DC...

🎬 3 Most Anticipated Movies of Summer 2025 10.07.2025

🎥 Will James Gunn’s Superman soar—or be box office Kryptonite? Does Jurassic World: Rebirth have bite? In a crowded summer movie season, what’s in store for Ballerina, I Know What You Did Last Summer, Fantastic Four: First Steps, Freakier Friday, and more (including … Happy Gilmore 2)? In this special episode, the Ricks count down their list of the three movies they’re most excited to see this su...

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