Rick & Rick Rule the World: Marketing
Rick & Rick Rule the World
Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler aler...
Be sure to visit the podcast's website and support the creator: rickandrick.com
Author
Rick & Rick Rule the World: Marketing
Category
Podcast website
Latest episode
Oct 31, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
🎬 Star Wars Road Trip: Inside Rancho Obi-Wan 23.06.2025 26:09
🚀 Kurt Ho and Eric V. join the Ricks for a closer look at the brand called “Star Wars”—including the marketing deliverables, games, toys, and more on display at Rancho Obi-Wan, the largest private collection of Star Wars memorabilia in the world. Learn why the story that started “a long time ago, in a galaxy far, far away…” continues to take fans into the future. IN THIS EPISODE 👽 Welcome to Ran...
AI Trends: Google AI Goes Agentic, Oura Ring Says ‘Give Us the Finger’ & More 06.06.2025 19:20
Insights on Google’s Agentic AI moves. Billie’s scratch-and-sniff deodorant billboard. “The Pineapple Pizza Wars” raging at the Chicago Sun-Times, sparked by an AI-generated summer reading list’s fake books. Oura Ring’s provocative new campaign, and more. IN THIS EPISODE: 🍔 Welcome BBQ surprises are the best kind of BBQ surprises (at 1:17) 🧨 “M:I The Final Reckoning”: No “Fallout,” but still fun...
Brand Refresh Insights: Mountain Dew, Marvel's Thunderbolts* & More 25.05.2025 22:02
Ryan Coogler’s “Sinners” satisfies. Marvel’s “Thunderbolts*” rebrand. Plus: loaded questions about surprising (and hilarious) brand refreshes for Mtn. Dew, PwC, and Panda Express. IN THIS EPISODE: 🫂Digital 'Halo' technology helps Michael B. Jordan play twins in “Sinners” ✱ Marvel gives “Thunderbolts*” a major rebrand in post-release campaign 💥 Can Marvel really pull off a movie like “Avengers: S...
🍿 Eleven 1970s Sci-Fi Movies Better Than Star Wars? 16.05.2025 20:08
From the vault: In this episode from 2018, the Ricks respond to a Geek.com article about eleven 1970s sci-fi movies that were … better than Star Wars? Plus: iHop’s “iHob” rebrand revisited—and advice the Ricks would give their younger selves about a career in marketing. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and...
B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More 25.03.2025 17:09
In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights on the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Including: The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI. Brought to you by Taskin, the first name in ultra-stylish, premium-qualit...
☘️ Lucky Charms Go Big, The Banana Splits Go Bad, ‘The Boys’ Go Bonkers & More 27.02.2025 17:35
From the vault: In a pre-pandemic time capsule from August 2019, the Ricks marvel over a freaky new Amazon Prime show called “The Boys,” an R-rated horror movie featuring “The Banana Splits,” the origin story of McDonald’s Shamrock Shake, and enormous Luck Charms marshmallows coming to a s’more near you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-s...
🏈 Super Bowl Pop Quiz: Test Your 2025 Ad Recall 08.02.2025 23:52
🏈 It’s time for an Ad Bowl 2025 edition of Rick and Rick Loaded Questions—our multiple-choice quiz games to test your recall of this year’s Super Bowl commercials, and a look at some of the big themes we saw in this year’s big game! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 a...
🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming 27.01.2025 27:42
It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 I...
🎁 Holiday 2024 E-Commerce Projections, Nolan-Era Batmobiles for Sale, and Ps & Qs for ChatGPT 26.11.2024 8:15
☃️ How to make it a December to remember for your favorite Batfan—with one of 10 tricked-out, Nolan-era Batmobile replicas costing just $2.9 million. What’s putting a drag on the growth of e-commerce sales this holiday season? Plus: The surprising reason your ChatGPT prompts aren’t working as well as they should be—and more—in a quick round of Rick and Rick Loaded Questions. Brought to you by Task...
🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign 21.11.2024 7:53
🎄 Are those chatbots roasting on an open fire? Through the magic of AI, Coca-Cola spreads holiday joy by kicking Santa to the curb. Amazon Prime’s effort to bore subscribers to death with spoiler-free, AI-generated episode recaps. Plus a “Wicked” packaging face plant, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear: Shop now and save 30% with promo...
🎬 Why Social Video Rules B2B, AI Head Shots, Lays’ & Coke's Funtastic Flavors 08.11.2024 19:59
❄️The big “oops” at Bath & Bodyworks. Lays brings back five funtastic flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters ev...
🎃 Winning Halloween 2024 With Costumes That Tapped the Zeitgeist 29.10.2024 4:56
👻 In this Rick and Quick Episode of Rick and Rick, the Ricks ask ChatGPT to assess online sentiment for patterns and then compile a list of 10 homemade costumes for tapping into the zeitgeist at a Halloween party near you—tell us which ones you saw (or wore) this year! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and...
🎙️ GenAI-Created Podcasts, Amazon v. Google, Cheetos Turns Mice Transparent 22.10.2024 20:26
🥶 An ice-cold collab between Liquid Death Water and Plunge Tubs. Wendy’s McTrolls Mickey D’s over its McBroken McFlurry machines. Generative AI-created podcasts that’ll blow your mind. The year’s top Halloween costumes according to Google. Plus: Loaded Questions and a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere....
👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes 13.10.2024 21:08
🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? Brought to you by Taskin, the first name in ultra-stylish, premium-qualit...
🖖🏼 Star Trek's Bold New Missions & Surprising Origin Story 30.09.2024 10:52
🖖🏼 From Discovery to Lower Decks to Strange New Worlds and beyond: Guests Kurt Ho and Eric V. join the Ricks to discuss ComicCon 2024's Hall H announcements about what's next for Star Trek—and why the good ship Enterprise wouldn't have ever left the ground without…Lucille Ball? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Sh...
Comic-Con 2024—Dr. Doom, Fantastic Four, The Penguin & More 03.09.2024 26:57
⚡️ Comic-Con Correspondents Eric V. and Kurt Ho join Rick and Rick to talk San Diego Comic-Con 2024. Get the lowdown on the year's cosplay crazes (looking at you, Deadpool), buzziest announcements (looking at you, Robert Downey Jr), exclusive collectibles, brand activations, and more from geekdom's largest annual event. Plus: A Comic-Con Edition of Loaded Questions! Brought to you by Taskin, the...
😎 Season 5 Finale (Concl)—Big Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More 27.05.2024 27:07
It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🥰 Cuffing Season pickup lines from ChatGPT 📺 Revisit...
🙌🏼 Season 5 Finale (Pt 1)–Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More 03.05.2024 24:25
📣 It's time for an epic round of Loaded Questions as the Ricks revisit news, views, bloopers, and bust-ups from Season 5 of the #1 podcast on marketing, media, tech, and pop-culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPIS...
❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X? 17.03.2024 16:04
Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Sh...
🎈 2024 Trend Watch (Pt 2) Social Media Fatigue, LLMs Fall Short—and OpenAI Rebrands? 05.03.2024 8:09
🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, the Ricks continue their look at the potentially tumultuous year ahead. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear fo...
😎 2024 Trend Watch (Pt 1)—Marketing's GenAI Nightmare, Rise of Social Commerce & More 26.02.2024 11:44
🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters ever...
🏟️ Pop Quiz—What's Your Super Bowl 2024 Ad Recall? 20.02.2024 20:27
📺 On February 11, brands forked out billions to put their commercials in front of the largest audience to ever tune into a live sports broadcast. But two weeks later, how well do you remember the ads? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2024. Brought to you by Taskin, the first name in ultra-stylish, premium...
🏈 Pop-Tarts' Marketing TD, AI's Global Stereotyping, Bansky's Unmasking & More 31.01.2024 29:42
🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for...
🔮 2023 Predictions Scorecard: TikTok Ad Growth, Virtual Reality, Mint Mobile & More 30.12.2023 23:54
The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📲 Rick M s...
🎄Hottest But Hardest To Get Tech Toys For Holiday 2023 25.12.2023 3:28
🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🎤 Nothing could put a damp...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.