Profitable Mindset

Learn the Coaching Skill That Saved My Life: Watch HERE This is Part 2 of your mid-year farm marketing reset — the halftime huddle that helps you finish 2026 profitable and finally pay yourself a farm-owner salary. To raise your prices without losing customers, audit your top three products, raise each by at least 20% so you're paying yourself a wage with 30% profit left over, and build real relat...

Learn the Coaching Skill That Saved My Life: Watch HERE We're exactly halfway through 2026 — the perfect time for a farm marketing reset. If the plan you made in January got buried under spring chores, a sick kid, or cows on the loose, this is your halftime huddle. To finish the year profitable, you'll do three things: choose one product to focus your marketing on, plan one focused five-day sales...

Cheaper farm down the road sinking your sales? It's not your prices. It's a skill gap, and it's fixable. In the final episode of our 4-part farm marketing foundation series, Charlotte breaks down exactly how to get customers to drive out of their way to a rural farm, keep them coming back season after season, and stop fearing the cheaper competition. You'll hear how one client, Valerie in Pennsylv...

FREE Event: Farm Marketing Week - June 2026 Sign Up HERE You loaded the truck before sunrise. You stood on your feet for eight hours smiling at every customer. You sold almost everything you brought. Then you sat down in the cab, did the math, and somehow it still didn't add up. If that's where you are right now, this episode is for you. In this episode, Charlotte breaks down why so many farmers a...

FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery. You sell out every market. Customers rave. So why can't you pay yourself? If you've built something real on your farm and the math still isn't adding up, this episode is for you. Farm marketing coach Charlotte Smith breaks d...

FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery. Shari Kruyswijk lost half her dahlias to a virus in 2024. She and her husband stared down 600+ tubers on their one-third acre in Lynden, Washington — the dahlia capital of the U.S., surrounded by competing farms — wondering...

FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE Does Email Marketing Actually Work for Farms — and Why Are My Emails Going to the Promotions Folder? Email marketing is the most powerful tool a farm has — when it's done right. This episode covers why email outperforms every other platform, why your emails might be sitting unread in the promotions folder, and exactly what to send yo...

FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE Branding is the single most important thing you'll ever do for your farm business . And it's not what most farmers think it is. This episode breaks down what branding actually is, why it eliminates competition, and how to find your brand even if you have zero customers. What is farm branding, really? Farm branding is two things: w...

FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE Where Do I Start With Farm Marketing When I Have No Customers and No Idea What I'm Doing? If you're a new farmer wondering where to begin with marketing, this episode walks through the exact starting point Charlotte has used with thousands of farmers across the U.S. and 15 countries. No theory — just the four foundational steps in...

FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE Episode Summary Julie Hackman raises sheep on Belmont Springs Ranch in Lavina, Montana. She's a mother of 19 children, 8 still at home and homeschooled. And a few years ago, after 30 years of marriage, she lost her husband. For three decades, her husband led the vision for their farm. Julie supported. Then suddenly, she was alone...

FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE Picture this. You're selling beef and pork and chicken and eggs and vegetables and flowers. You're at three farmers markets, running a farm stand, trying to sell online, posting on every platform you've ever heard of, and somehow also squeezing in a farm stay and a few consulting calls. Your head is spinning. Your chest gets tight...

FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE This morning, another email landed in my inbox. "We're quitting." Another farm family packing it in. They never got to the place where they could charge enough to make the farm sustainable. And I've watched this happen farm after farm after farm for 20+ years. Here's what I've finally had to admit after all of it: it's not the wea...

FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE You didn't build a bad farm. You built a trap — and you did it the only way you knew how. Most farmers start out with a real dream: freedom, purpose, something meaningful. But somewhere between the equipment breakdowns, the cash flow stress, and the 16-hour days, that dream gets buried. And the harder you work, the more stuck you...

Farm Marketing Mastery is open for enrollment! Sign Up HERE What happens when farmers stop struggling alone and finally get the marketing and mindset tools they need? In this episode of The Profitable Mindset Podcast, host Charlotte Smith steps back and lets her Farm Marketing Mastery clients tell their own stories. These aren't hypotheticals—they're real farmers who were losing money, burning out...

FREE Master Class: The Farm Marketing Fix Sign Up HERE What does a profitable flower farm actually look like from the inside? Not just the revenue numbers, but the daily life? Brooke Palmer of Jenny Creek Flowers in Ithaca, New York gives us the real picture. A former teacher with 20+ years in the classroom, Brooke started her flower farm knowing she could grow, but having no idea how to sell. Her...

FREE Master Class: The Farm Marketing Fix Sign Up HERE What happens when a family-run farm stops trying to out-advertise everyone and starts genuinely loving their customers instead? Magic. That's the only word for it. Craig, Melynda, and Ellie Koetsier are a third-generation retail greenhouse in Grand Rapids, Michigan (find them at koetsiers.com). They spent years cycling through every marketing...

FREE Master Class: The Farm Marketing Fix Sign Up HERE What does it actually take to turn a struggling farm into a profitable, joy-filled business? In this episode, we hear from Judith, a sheep and lamb farmer who joined the Farm Marketing Mastery program in April and sold out of her lamb entirely by the end of the year. She opens up about the mindset shifts that changed everything: moving from fe...

FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE A year ago, Hayden didn't even have a farm name. Now she's filing taxes on a profitable business and planning her exit from corporate. Here are the real numbers: roughly $7,000 in gross sales across subscriptions ($1,000), bulk buckets ($800-$1,000), individual bouquets ($1,000), U-pick events ($1,000), a...

FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE It's November. The flower field is cut down. And Hayden is sick for the first time all year — her body finally giving out now that the pressure is off. The last two months were a sprint. She partnered with Annie, a fellow local flower farmer and landscaping designer, to teach a bouquet-making workshop for...

FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE This is the episode where it gets real. Not Instagram real. Actually real. Hayden's MRI confirmed a cartilage tear in her wrist. Recovery is months out, surgery is possible, and she can barely make bouquets one-handed. She's been in a depression. Her corporate job is doing layoffs and she doesn't know wee...

FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE This is the episode where it gets real. Not Instagram real. Actually real. Hayden's MRI confirmed a cartilage tear in her wrist. Recovery is months out, surgery is possible, and she can barely make bouquets one-handed. She's been in a depression. Her corporate job is doing layoffs and she doesn't know wee...

FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE Hayden's four months into building Big Oak Flower Farm and she's in that weird middle spot — wishing she was selling more while intentionally holding back because she doesn't have enough flowers yet. Sound familiar to anyone starting out? The free queer wildflower walk she organized at Champoeg State Park...

FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE It's the end of April, and things are moving fast — maybe too fast. The rain stopped weeks early, it's been in the 70s, and Hayden's scrambling to get irrigation set up while working 14-hour days at her corporate job. A whole bed of ranunculus? Crispy dead. She forgot about them during her work week. That...

FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE It's been two months since Hayden decided this was happening, and things are getting messy in the best way. The work party? Eight friends showed up at 10 a.m. and worked for hours pulling out buried metal, layers of old landscape fabric, and foot-long weed roots. At the end, they all thanked HER. Turns ou...

FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE I can look out my kitchen window and see Hayden's flower farm taking shape. She lives in a little cottage right on our family property, and I've had a front-row seat to every breakthrough and every meltdown. Hayden is 32. She moved back to the family farm after years of city life because — as she puts it...