Profitable Mindset

The Profitable Farmer Scholarship Applications Open until November 2nd! Apply HERE Charlotte Smith, host of the Profitable Mindset Podcast, is giving five farmers $1,500 off The Profitable Farmer, her year-long marketing coaching program, which brings tuition from $3,495 to $1,995. If you sell directly to your customers, or plan to within the next 12 months, you can apply. The application is two s...

Free training: Join Charlotte's Farm Marketing Fix class on November 9th at charlottemsmith.com/masterclass . A flower farmer brought her Black Friday email to a coaching call, warm and well written and built to sell nothing. Charlotte Smith, host of the Profitable Mindset Podcast, shows the one line that changed everything, then lays out the five emails farmers need to send between Thanksgiving D...

Free training: the Farm Marketing Fix, November 9. Save your seat at charlottemsmith.com/masterclass If your farm's Black Friday sale got crickets, or you've never tried one because "I'm not Walmart," this episode is for you. Charlotte Smith, farm business coach for direct-to-consumer farmers, shows why a Black Friday sale that fails is a calendar problem, not a marketing problem: pick one thing t...

Join us in the Profitable Farmer program: Sign up HERE This week I walk you through The Profitable Farmer from the day you join: what you learn, what my team builds for you, and how your year unfolds. The foundation has stayed the same for over a decade: your ideal customer, a website and email list that sell, a lead magnet, and the 5-Day Sales Launch. What's new is Your Farm Marketing Year, where...

FREE Event: The Farm Marketing Fix – October 5th Sign up HERE Next week I'm going live for five days, October 5th through 9th, fixing real farmers' websites and marketing emails on camera. It's free, every session is recorded, and you can save your seat at charlottemsmith.com/masterclass . In this episode I show you why your website isn't selling: your customer is not wondering how many generation...

FREE Event: Farm Marketing Week – October 5th Sign up HERE Regina Rivers was teaching full time, hauling frozen beef to hot Georgia farmers markets, and posting on social media around the clock. A gazillion tabs open in her head. She even went into debt stocking her farm store with wholesale products nobody wanted. Last year she sold almost 70 beeves and barely made money. Then she ran her real nu...

FREE Event: The Farm Marketing Fix – October 5th Sign up HERE Ethan and Natalie Brinegar raise grass-fed beef, lamb, and pastured chicken at Haven Hills Farm in Webster, Minnesota. They both work full time. Their daughter is two. They sell at one farmers market. Eleven months ago they joined The Profitable Farmer. Since then, farmers market sales climbed 60% and direct sales climbed 75%. Prices do...

FREE Event: Farm Marketing Week – October 5th Sign up HERE Every farmer in the valley told Kate Gessford she could not make it. There are no frost-free days on record where she farms. The market season runs ten weeks. Last year she hauled vegetables home and made $120 on a good day. This year she sells out in 30 minutes, raised her chicken from $6 to $10 a pound with zero pushback, and sold out a...

FREE Event: Farm Marketing Week - October 5th Sign up HERE My dad's farm went bankrupt in the 80s. We lived on hundreds of acres and still had food scarcity. After 13 years of coaching farmers, here's what I've learned: your success isn't limited by your location, your competition, or your website. It's limited by what you think is possible. Farmers in my program average a 200% increase in sales t...

FREE Event: Farm Marketing Week - October 5th. Sign up HERE "I should be further along by now." Notice what that sentence does to your shoulders. That reaction is your clue. Charlotte Smith calls this success expectancy, and it is one of the most expensive thoughts her clients bring to coaching calls. It feels like an accurate description of your life. It is a mindset, and it is the thing standing...

Ready to stop saying yes when you mean no? Free masterclass October 5th: Sign up HERE What's the one thing you wish you'd said no to instead of yes? I asked 1,500 women that question on a free masterclass. Hundreds answered. The volunteer role. The mom who calls daily. The invitation you dread. Then I asked how it feels. Anxious. Guilty. Behind. Resentful. We coached for 20 minutes using one skill...

Ready to stop saying yes when you mean no? Free masterclass August 17th: Sign up HERE   A doctor told me I would not live to raise my babies. I was a young mom with a newborn and a three year old, and my body was showing signs of a stroke from anxiety. I tried everything. Churches, meditation, mantras, journaling. Each one helped for about a minute. Then someone said one word to me: coaching. In t...

What if the secret to a profitable farm is doing less ? Deidre Clifton of Prairie Peak Farms was making cheese, bread, soap, selling milk, and selling registered goats — and barely making a dime. She was behind on homeschooling, running on stress, and freshly diagnosed with two autoimmune conditions. She thought it was just farm life. In this episode, Deidre shares how focusing on ONE product, rai...

Ready to stop saying yes when you mean no? Free masterclass August 17th: Sign up HERE A year ago, Julie ended her farmers market season calling it a total bomb — and she was sure the fix was lowering her lamb prices. Instead, she raised them significantly. Now, her product is flying out of the freezer, and the items she raised prices on the most sold out first. Nothing about her product changed. S...

You bought the planner. You color-coded the calendar. And you're still lying awake with 40 things buzzing in your head. Here's the truth nobody taught you: overwhelm is not a calendar problem, it's a mindset problem. And no planner can fix the belief that you should be able to do more than is humanly possible. In this episode, I walk you through a real coaching call with a homeschooling farm mom w...

Ready to stop saying yes when you mean no? Free masterclass August 17th: Sign up HERE The biggest asset on your farm is not your land, your herd, or your equipment — it's your customer relationships. One loyal customer can be worth $10,000–$20,000 or more over her lifetime, and the farmers who treat those relationships as their most valuable asset sell out faster, raise prices without losing anyon...

Learn the Coaching Skill That Saved My Life: Watch HERE This is Part 2 of your mid-year farm marketing reset — the halftime huddle that helps you finish 2026 profitable and finally pay yourself a farm-owner salary. To raise your prices without losing customers, audit your top three products, raise each by at least 20% so you're paying yourself a wage with 30% profit left over, and build real relat...

Learn the Coaching Skill That Saved My Life: Watch HERE We're exactly halfway through 2026 — the perfect time for a farm marketing reset. If the plan you made in January got buried under spring chores, a sick kid, or cows on the loose, this is your halftime huddle. To finish the year profitable, you'll do three things: choose one product to focus your marketing on, plan one focused five-day sales...

Cheaper farm down the road sinking your sales? It's not your prices. It's a skill gap, and it's fixable. In the final episode of our 4-part farm marketing foundation series, Charlotte breaks down exactly how to get customers to drive out of their way to a rural farm, keep them coming back season after season, and stop fearing the cheaper competition. You'll hear how one client, Valerie in Pennsylv...

FREE Event: Farm Marketing Week - June 2026 Sign Up HERE You loaded the truck before sunrise. You stood on your feet for eight hours smiling at every customer. You sold almost everything you brought. Then you sat down in the cab, did the math, and somehow it still didn't add up. If that's where you are right now, this episode is for you. In this episode, Charlotte breaks down why so many farmers a...

FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery. You sell out every market. Customers rave. So why can't you pay yourself? If you've built something real on your farm and the math still isn't adding up, this episode is for you. Farm marketing coach Charlotte Smith breaks d...

FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery. Shari Kruyswijk lost half her dahlias to a virus in 2024. She and her husband stared down 600+ tubers on their one-third acre in Lynden, Washington — the dahlia capital of the U.S., surrounded by competing farms — wondering...

FREE Two Day Event: Farm Marketing Week - June 2026 Sign Up HERE Does Email Marketing Actually Work for Farms — and Why Are My Emails Going to the Promotions Folder? Email marketing is the most powerful tool a farm has — when it's done right. This episode covers why email outperforms every other platform, why your emails might be sitting unread in the promotions folder, and exactly what to send yo...

FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE Branding is the single most important thing you'll ever do for your farm business . And it's not what most farmers think it is. This episode breaks down what branding actually is, why it eliminates competition, and how to find your brand even if you have zero customers. What is farm branding, really? Farm branding is two things: w...

FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE Where Do I Start With Farm Marketing When I Have No Customers and No Idea What I'm Doing? If you're a new farmer wondering where to begin with marketing, this episode walks through the exact starting point Charlotte has used with thousands of farmers across the U.S. and 15 countries. No theory — just the four foundational steps in...