PPC Town Hall

Back by popular demand, it's the Super Video Brothers!  Returning to PPC Town Hall after just 8 episodes, Joe and Cory dive deeper into the magic and nuance of video advertising. Looking for a masterclass on creation, planning, and YouTube and other video platforms? This is your ticket.  This panel covers: • Which bid strategies work best (target CPA, maximize conversions, and more) • In...

Our panelists this week are on the cutting edge of e-commerce and shopping ads: 1. Katie Wilson, Google 2. Elizabeth Marsten, Tinuiti 3. Duane Brown, Take Some Risk  Topics we will discuss: • Google's expectations for e-commerce in Q4 • Best practices and tips to win big this holiday season • How leading agencies in North America are preparing ► Read more about Optmyzr and our Town Hall serie...

Our panelists this week are some of the best known speakers about ad scripts: - Nils Rooijmans - Steve Hammer  Topics we will discuss: - How to benefit from ad scripts if you don't know how to code - The best way to learn scripting for non-coders - How scripts fit into a PPC automation strategy - Some of the coolest scripts our panelists have written   ► Get emails about future Town...

Our panelists this week are obsessed with driving better results in retailers' PPC campaigns: Andreas Reiffen , Founder and CEO at Crealytics Frederik Boysen , Founder and CEO at Profitmetrics.io Topics we discussed: Why ROAS may be the wrong metric to optimize for How Customer Lifetime Value can be used to optimize PPC How to optimize an ecommerce account for maximum profits How to activate first...

Our panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey: Michelle Morgan , Director of Client Services at Clix Marketing Purna Virji , Sr. Manager, Global Engagement at Microsoft Topics we discussed: How to build a winning personal brand The best PPC tips of 2020 that vaulted Michelle and Purna to the top of the list How Purna and Mic...

Our panelists this week are: Brittni Swenson , CMO at Tandem Interactive Matt Umbro , Director of Key Accounts at Brainlabs Digital and Founder of PPCChat Topics we discussed: How digital agencies can help clients hurt by COVID-19 How to quickly adapt services to a changed landscape When to test a new Google feature and when to go all in How agency pricing has evolved and what works today What mat...

Our panelists this week are: Julie Bacchini , Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts Susan Wenograd , CMO at Aimclear and #8 on the 2020 list of most influential PPC experts Topics we discussed: Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store Tips for getting started with your first PPC campaign When...

Our panelists this week are: Cory Henke, Founder of Variable Media Joe Martinez, Director of Client Strategy for Clix Marketing The main topic this week is YouTube and video ads. We discuss: Is YouTube really cheap? What can we expect Ad formats on YouTube YouTube Video Builder Beta How to use YouTube Video Builder Location, Call-to-action and Sitelink extensions for YouTube ads Customer targeting...

Panelists this week are: Andrew Lolk, Founder of Savvy Revenue Duane Brown, Founder of Take Some Risk The main topic this week is PPC for Ecommerce. We're talking about: Free Google shopping ads Snap Ads Guide TikTok Shopping with Levi's Tips for retailers who need to get ecommerce up and running quickly Turning your feed into search ads automatically What should be your most important metric? ROA...

We discuss new Google Ads features launched in the past 3 months. Watch the full video here: https://www.youtube.com/watch?v=wnj65NCB8Qc

We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.    Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.

We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing with COVID-19 for their clients: both end advertisers and agencies. Mike Rhodes is co-author of "The Ultimate Guide to Google AdWords" and runs AgencySavvy, a global community and education platform to help digital agencies grow. Ben Bradshaw is ...

We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.

This week's panelists:  Ginny Marvin, Editor-in-Chief, Search Engine Land  Joe Martinez, Director of Client Strategy, Clix Marketing  Andrew McGarry, Founder, The McGarry Agency   This week's topics:  Free Google Shopping Ads  An exclusive first chance to attend a virtual PPC conference for free  Google SMB advertising credits  Learning PPC when in-person ev...

Panelists are: Aaron Levy, Tinuiti Christi Olson, Microsoft Ads Jim Banks, Spades Media This week, we discuss: Automation during COVID Microsoft Ads research related to COVID Tinuiti's COVID Ad Spend dashboard

The global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are hosting a town hall style forum where you will hear from our panelists what they are seeing in PPC, and what they are doing to mitigate the impact.   The main topic of discussion in this episode is 'Bid Management in Turbulent Times.' &nbs...

Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are forced to shut down while others are selling in record quantities online, how are they changing their online advertising strategies? And how are the agencies that work with these advertisers responding to the...

In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social distancing.  Hear what our panelists are seeing and what they're doing to keep their digital marketing agencies running during the COVID10 crisis. Panelists this week are: Andrew Goodman, President, Page Zero Marketing Benu Aggarwal, President,...

The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic. Panelists this week are: Christi Olson, Head of Evangelism, Microsoft John Lee, Learning Strategist, Microsoft Kirk Williams, Founder, ZATO Marketing Mike Rhodes, Founder, AgencySavvy Susan Wenograd, CMO, Aimclear