PPC Town Hall

The 2020s are already shaping up to be the decade of #eCommerce .  Whether your brands or clients are new to the game or looking to revitalize your presence, we've got experts on hand to show you how to stand out. Duane and Andrew have been running top-quality eCommerce campaigns for years, helping brands exponentially grow revenue and smash prior financial records.  This panel covers: •...

Already, 2021 is shaping up to be unlike any other holiday season we've seen.  It may feel too early to be talking about Q4 shopping, but with the busiest shopping period of the year just a few months away (and many having already started), today is the best time to start preparing your #eCommerce PPC strategy for the holidays.  This panel covers: • How consumer behavior in 2021 changed...

There's only one way your PPC career will go with advice from this all-star cast: up.  What do the most successful PPC pros do that everyone else doesn't? The ones who constantly get promotions and raises, who grow their or their clients' businesses – they always find ways to get better. Whether you're a PPC beginner or a veteran, there’s always a new trick you can learn.  Our expert gue...

Leads and conversions are nice, but PPC experts are here for one thing: profit.  How did the smallest team in a media company like Star Tribune manage to become its most profitable division? How did Solutions 8 help hundreds of client teams grow and scale? They both figured out how to leverage automation while still maintaining a personal touch.  Our expert guests: • Ken Chang, Star Trib...

With the majority of advertisers now using Smart Bidding, how do you retain your competitive edge?  The answer lies in how you optimize goals and conversion tracking. The way you tell Google about your results helps their bidding algorithms prioritize the clicks that are most likely to lead to sales. Join this session with Google to learn how to optimize your account performance.  This p...

Growing your PPC business can be tough if you don't know what you're doing.  Fortunately, these guys are proven experts at the operational side of paid search, and bring to the table technical strategies to remain resilient in the face of industry changes.  This panel covers: • What roles people take on with so much automation from the engines • How to build a scalable agency process for...

Great ads get clicks. Great landing pages get conversions. Successful campaigns have both.  This episode of PPC Town Hall goes on a slight tangent featuring two brilliant CRO experts who share their tips and insights to help take your PPC campaigns to the next level.  This panel covers: • When to use a dedicated landing page for your PPC campaigns • The most common mistakes that kill con...

Keywords have been a cornerstone of PPC ever since they were the whole point of AdWords.  Their role and the way they work may have changed drastically over the years, but it's not quite time to ignore them completely. We spoke to three experts about how they've managed the evolution of keywords throughout their careers. And why your loyalty should be to people, not terms.  This panel co...

The bird puns from Google are getting to be a bit flighty.  The now-retired Federated Learning of Cohorts left advertisers with concerns about how audience targeting will be done in a world without third-party cookies. We asked for some help to understand how advertisers can keep getting the most out of their ad spend while respecting audience privacy.  This panel covers: • What exactly...

Succeeding in an increasingly automated world is no cakewalk.  To get full value from your budget, your bid strategies should be aligned with campaign and business goals. On the eve of PPC Town Hall's first birthday, we spoke to Google and other industry experts to get their insights on nailing bids.  This panel covers: • How to optimize automated bidding • How to keep doing bid adj...

With all those numbers, PPC reporting can often be tiresome and complicated.  Making vast amounts of data easy for clients to understand is no piece of cake. You need time and focus to generate a good report that conveys what you want it to. Here's reporting advice straight from industry specialists, featuring actionable tips and hacks to build a meaningful reporting process.  This panel...

With so many interactions behind a purchase, attribution almost feels necessary.  Who'd say no to a bird's eye view of how different channels are performing and what leads to the final conversion? But there are pitfalls, including with Google's preferred Last Click model. Learn how you can use attribution models more wisely with the help of Google Analytics.  This panel covers: • Differe...

As the shift towards automation accelerates, agencies must constantly evolve.  Are your strategies useful to their clients? What tactics will you deploy to remain competitive? What can you realistically expect from today's automation tools? This video answers these questions and offers a roadmap to possible solutions.  This panel covers: • What agency work to automate and what to do manu...

If 2020 was the year #eCommerce became a necessity, 2021 could be when it becomes the norm.  What PPC strategies should you use for retail and eCommerce accounts? Which shopping trends are going to continue from last year? These questions are answered in our chat with Google and our friend Andrew, who comes armed with plenty of lessons from his agency.  This panel covers: • Which 2020 on...

No one has a crystal ball that tells the future, but we've got the next best thing: geniuses.  Hear what some of the brightest minds in PPC have to say about what PPC will look like in 2021, including where Google will go and how quickly they'll move.  This panel covers: • What will Google automate next • How our experts use automation and what they still do manually • Launches from 2020...

Losing control over your ad campaigns sucks. But don't just sit there... go around it.  The last episode of PPC Town Hall in 2020 covers one of the hottest topics in search marketing, with an expert panel with plenty of experience getting around data restrictions and control issues.  This panel covers: • Discussing omnichannel strategies • Targeting in a post-cookie world • Automation fo...

One of the most exciting things about PPC is also highly frustrating: change is constant.  Taking our guests from among PPC Hero's list of the most influential experts of 2020, we're talking about ways to update or work around outdated search marketing strategies.  This panel covers: • Optimizing with data restrictions from Google • How PPC pros automate and what they still do manually •...

There's nothing quite like learning about something from the people who created it.  We're excited to have Google join us on PPC Town Hall for a discussion on how to optimize Smart Bidding campaigns and other automations they've developed. This is a direct, closer look at Smart Bidding, use cases, and actionable tips to carry back to your accounts.  This panel covers: • The difference be...

Today's world is more volatile, uncertain, complex, and ambiguous than ever.  Search marketing is not immune to this VUCA syndrome, so Anders and Lukas dissect some of the findings from their latest research report. With interviews from experts and a survey of award-winning digital marketers, it features actionable tips to find a way forward.  This panel covers: • How to market in a vola...

Every day, Google puts more roadblocks in front of PPC marketers.  You need to be ready to jump these hurdles from the most influential entity in search advertising. We speak to two clever and shrewd PPC experts on what the next phase of  search marketing and automation could look like.  This panel covers: • Managing accounts with less access to search terms data • Finding the geo d...

Everyone loves a list, especially when it shows you a concrete path to victory.  Every year, people start shopping earlier and earlier. And every year, the most lucrative sales period shows up sooner than we expect it to. We talked to the guys from OMG Commerce, who shared a five-step plan to conquering any holiday season.  This panel covers: • Changes in 2020 that affect prep for Q4 e-c...

There's a good chance you're wasting some money via PPC even as you're reading this.  From campaigns that yield little or no return to expensive keywords, our guests have great ideas on how to cut out wasted spend — including a few exclusive to Microsoft Ads. Also included are upcoming initiatives from the Paid Search Association and how to join.  This panel covers: • Things PPC pro...

It's one thing managing PPC where conversions are immediate and clear. What about #leadgen ?  Your choice of bid strategy can make or break your lead generation PPC game. That's why we got on the mic with Navah Hopkins to talk about the nuances of lead gen (and some #eCommerce too). Plus, our co-founder Geetanjali Tyagi drops in for a discussion on contending with Google's new limits on data...

PPC and data go together like wine and cheese, peanut butter and jelly, and Laurel and Hardy.  This episode features some of the most experienced names in search analytics and PPC data. Dive into what the numbers and information actually have to say, and get ideas for your next campaign.  This panel covers: • Managing search terms now that Google has reduced how much data they share • Se...

Google might be the biggest search engine by volume, but Bing still registers billions of searches.  Microsoft Ads is one of the more underrated ad platforms. With more control for advertisers and a healthy user base to advertise to, it can be a powerful tool in the right advertiser's hands. With the holiday shopping season around the bend, find out more about how to use Microsoft Ads in Q4 2...