PPC Town Hall

Watch the video version here: https://youtu.be/QGhc7LCLslM Host Frederick Vallaeys sits down with Anthony Higman, founder of Adsquire, to explore how AI and automation are changing Google Ads—especially in high-cost, high-risk verticals like legal PPC.Anthony shares insights from managing campaigns for personal injury law firms and explains why automation can behave differently in practice than ex...

Watch the video version here: https://youtu.be/YhWyTO1vn6E Fred sat down with Lars Maat to talk about what it actually looks like to run an agency that’s fully leaning into AI.They get into how Lars introduced AI across his team, what worked (and what didn’t), and how they got people to actually start using it in their day-to-day work. You’ll also hear real examples of what they’ve built — from SE...

Watch the video version: https://youtu.be/yAGxJTvj6Ho Host Frederick Vallaeys sits down with Ann Stanley, digital marketing expert and founder of Anika Digital, to explore how marketers can move beyond one-off prompts and start building AI workflows that produce reliable and consistent results. They break down why AI outputs often feel unpredictable, and how to fix that using better structure, con...

Watch the video version: https://youtu.be/FnIwHT0VuD8 Host Frederick Vallaeys sits down with Menachem Ani, founder of JXT Group and Google Ads strategist, to break down when advertisers should use Performance Max vs Shopping, why lead quality matters more than lead volume, and how to guide automated bidding without giving up strategic control. Frederick and Menachem also explore practical framewor...

In this episode, Fred sat down with Bia Camargo to talk about something we don’t discuss enough: most Google Ads accounts aren’t ready for AI.PMax isn’t magic. Smart bidding isn’t broken. But the problem is usually messy conversion tracking, over-complicated structure, or unclear intent signals. In this episode, Bia walks through her framework for making Google Ads accounts AI-ready:– Cleaning up...

Watch the video version here: https://youtu.be/2TdOEFcS2bg We asked 8 experienced PPC practitioners to share their predictions based on what 2025 taught them — and where paid media is really headed next. In this video, you’ll hear honest, experience-backed perspectives on:- How PPC is evolving beyond keywords and rigid structures- What top-performing advertisers will do more (and less) of in 2026-...

Watch the video episode here: https://youtu.be/kbZeqEYTkeM Host Frederick Vallaeys sits down with Julie Bacchini, PPC consultant, founder of Neptune Moon, and host of PPC Chat, to unpack how AI is really being used in PPC—and where it starts to break down. They explore where AI and automation genuinely help marketers save time, where Google Ads automation struggles (especially for lead generation)...

Watch the video version here: https://youtu.be/c5jjdRo3reU Host Frederick Vallaeys sits down with Mike Rhodes, Google Ads expert, to explore how marketers can use AI and vibe coding the right way. They discuss how AI becomes truly powerful when grounded in real account context, why asking better questions matters more than the tools you use, and how marketers can build practical AI-powered tools w...

Watch the video version here: https://youtu.be/bGYkHp5xOEc Host Frederick Vallaeys sits down with Nils Rooijmans, Google Ads scripts developer and automation expert, to introduce PPC marketers to vibe coding—a new way to build tools and workflows using AI without traditional programming. They break down what vibe coding actually is (and what it isn’t), when it makes sense for PPC use cases, and wh...

Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is the new marketer’s mantra, how to optimize Performance Max campaigns without illusions of control, and why bidding may now matter more than targeting. Jyll also shares real-world sto...

Watch the video version: https://youtu.be/pd3_0RNn0Ng In this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits down with Amy Hebdon, founder of Paid Search Magic and one of the most influential PPC experts in the industry. Amy brings 20+ years of hands-on experience in paid search and shares her perspective on how Google Ads and PPC have evolved—especially i...

Watch the video version here: https://youtu.be/97H74PpxrIE Frederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about the future of paid search, AI, and agency life. Aaron has spent nearly 20 years in paid search, from helping DuPont launch its early marketing programs to running a 115-person team at Tinuiti. He shares lessons from his career, incl...

Watch the video version here: https://youtu.be/AEXzdt87ujU Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising. As AI changes everything from campaign management to creative production, Kirk shares what it takes for agencies to stay relevant, profitable, and valuable...

Watch the video version here: https://youtu.be/w6mD2Wv5Gh4 Is the era of the search engine over? Are we now living in the age of the Answer Engine? In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the #1 ranked Google Ads agency to becoming a pioneer in the new field of Answer Engine Optimization (AEO).Kasim reveals why he sold his 8-figure agency...

Watch the video version: https://youtu.be/GPKgUZPM3H0 Key Takeaways from the Episode 🔍 Search Is Evolving Fast Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate. AI Overviews and AI Mode represent major shifts in how queries are interpreted. 🤖 AI Max for Search AI Max is a toggle within Search campaigns that activates features like tex...

Watch the video version here: https://youtu.be/FKCn21Z0TN8 Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers. They dive into:- Why Google Ads alone won’t cut it anymore- AJ’s 3-stage funnel strategy that booste...

Watch the video version: https://youtu.be/oO0962bWLZw Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison. In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative optimization, and the future of AI ads.🔍 Topics we...

Watch the video version here: https://youtu.be/x_jQeZP04Ck The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Frederick Vallaeys speaks with economics-savvy marketer Sam Tomlinson to explain how the escalating U.S.-China tariff war is shaking up the ad world. Follow Sam: https://www.linkedin.com/in/digitalsamiam/Follow Fred: https://www.linkedin.com/in...

Video version: https://youtu.be/ggbpS5rLIzE The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and Casey Gill (Web Savvy) about the ripple effects of tariffs on Google Ads, Meta, Microsoft, and Amazon. From shrinking margins to campaign testing strategies and cross-border messaging, this episode is...

Watch the video version: https://youtu.be/BKsG1dvPx_Q Is your PPC reporting holding you back? In this episode of PPC Town Hall, we uncover how bad attribution models, GA4 issues, and ignored conversion lag can lead to misleading data and lost profit. Learn how to upgrade your reports to power smarter decisions and better ad performance. Follow Scott: https://www.linkedin.com/in/scottd71/Follow Fre...

Watch the video version: https://youtu.be/lQ2DkGGfJTU In this episode of PPC Town Hall, host Frederick Vallaeys sits down with Josh Baines from Adthena to discuss the seismic shifts happening in the PPC industry. From AI-powered automation to the changing role of manual bidding, this episode dives deep into how advertisers can stay in control while leveraging automation. We also explore first-part...

Watch the video version here: https://youtu.be/c_6Wht__TVk In this episode I sit down with Jacques van der Wilt, the founder of DataFeedWatch, to discuss the massive transformation AI is bringing to product data feeds and ecommerce advertising.🔍 Key Topics Covered:✅ How AI is reshaping data feed optimization✅ The evolution of Google Shopping, Perplexity AI, and emerging platforms✅ Why automate...

Watch the video version here: https://youtu.be/fl_cqCKVI7g In this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart bidding strategies that actually work✅ How Per...

Watch the video version here: https://youtu.be/yrOm2_q5E_I 🔑 Key Takeaways: 1️⃣ Google's Machine Learning Needs Data: At least 30 conversions per campaign per 30 days for effective smart bidding. If you're not hitting this number, soft conversions (engaged visitors, add-to-cart actions, etc.) can help train the algorithm. 2️⃣ Keywords Are Less Predictable Than Before: Google is moving tow...

Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshaping the digital advertising lands...