PPC Town Hall

Watch the video version here: https://youtu.be/X-1iGyBtS70 Generative AI is transforming PPC, but is it all good? In this episode, Sophie Fell, Director of Paid Media at Two Trees PPC, talks about the seismic shifts AI is causing in paid search. A generative AI skeptic herself, Sophie dives deep into her mixed feelings about tools like ChatGPT, discusses the loss of manual controls, and shares ins...

Watch the video version here: https://youtu.be/lr-oz0wLWPI Tetsuo Konno, Search & Performance Lead at Google shares how Gemini and predictive AI are changing the way marketers approach Google Ads campaigns. He also teaches how to set up your data properly for Google Ads and why that matters more than ever. 📌 Here’s what you’ll learn: - How to use predictive and generative AI in Google Ads - W...

Watch the video version here: https://youtu.be/oX8AFB-GVUI Amy McLain-Ponder, Group Director of Paid Search at Beeby Clark+Meyler (BCM) shares 10 powerful automations her team uses to tackle the unique challenges of managing small Google Ads accounts. From saving time on repetitive tasks to maximizing limited budgets, Amy shares how her team stays in control of campaigns in a world dominated by AI...

Watch the episode here: https://youtu.be/cDEVRv8MI2o Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for PPC and SEO. She shared the tools, tactics, and strategies that are helping her team stay ahead in a competitive market. This episode is packed with insights on using AI for scale, building customer-centric campaigns, and preparing for the future of sea...

Watch the video version here: https://youtube.com/live/6UepjtkisSc Get your Q4 holiday campaigns ready with Microsoft’s top tips. Join Joe Dries from Microsoft as he dives into key shopping strategies, including early preparation, AI-driven targeting, and leveraging first-party data to connect with holiday shoppers. Discover how to optimize your ad spend and reach high-value audiences for a succes...

Watch the video version here: https://youtu.be/BEe94T9cz8Y In this episode, Frederick Vallaeys chats with Tom O'Malley, Founder and CEO of Ascend AI. Takeaways from the episode: Product-Led Growth: Tom shared the importance of transitioning from a high-touch sales model to a product-led growth strategy. His platform used potential customers to sell to themselves, driving a flywheel effect for cust...

Watch the video version here: https://youtube.com/live/QrSYTHtHwrg In this episode, Frederick Vallaeys talks to Gill Gildner, co-founder of Discosloth, a marketing agency. Gil presents a refreshing and contrarian approach to modern marketing. This approach resonates with marketers who want to differentiate themselves in an increasingly uniform digital landscape. Drawing on his experience as the co...

Watch the video version here: https://youtu.be/j3PuOdWUDpc In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to discuss her journey from Google to starting her own digital agency. They talked about the transformation of Google Ads PPC, the impact of generative AI on marketing, and the future of Google in a rapidly evolving PPC landscape. Sharon also shared insigh...

Watch the video version here: https://youtu.be/DGSCAPCsqiQ In this episode of PPC Town Hall, the discussion centered around Google's recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise. Ben Vigneron from Blackbird PPC discussed what this means for advertisers and the broader digital marketing landscape. Key Takeaways:...

Watch the video version here: https://youtu.be/r3eH7Loz3FA In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers. Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/ Follow Andrew on LinkedIn: https://www.linkedi...

Watch the video version here: In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis. Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are performing, and even correlations between diffe...

Watch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million. In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout. Timestamps: 0:00 - Introduction 0:59 - Guest Introdu...

Watch the video podcast here: https://youtu.be/xa3jH8M_j88 I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation. Watch this episode to learn: - How privacy reg...

Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts Google’s Search Generative Experience (SGE) is a big change from how searches usually work. For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages. With SGE, the process changes. We’re seeing answers to our queries directly in the search results, removing the need to cl...

Watch the video podcast -> YouTube :  https://www.youtube.com/watch?v=lHJv_Ar43rc LinkedIn :  https://www.linkedin.com/events/7188199893818118144/comments/ Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective. But when working together, they can sha...

Watch the video version -> YouTube: https://www.youtube.com/watch?v=1v725t35QuA LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/ If you’re into B2B advertising, you just cannot ignore LinkedIn Ads. But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently. In this episode,...

Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan. The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend...

Video podcast: https://youtube.com/live/o009-VTUppU I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall. Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before. And this episode was one of those conversations. In this episode, Sam shared some really interest...

Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts 2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success. While that’s on one side, there are continuing developments in ad automation and generative AI on the other side. Considering both of them, here’s a question: has PPC become tougher or easier? That’s an interes...

Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too. It also negatively affects your Quality Score, which means you end up paying more for each click. In this episode of PPC Town Hall, you’...

Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits. And neglecting them can hit you with some costly mistakes. In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing. Melissa brings over a decade of experience in p...

Watch the video version here: https://youtube.com/live/NrcpbnHouPk 2024 is the year when the cookie finally crumbles. Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users. Of course, the real advertisers know that the solution to all this is to invest in your own first-party data. And that’s what I discussed with Ronan Carrein in this episo...

Watch the video version: https://youtu.be/wD1J6A6Sctw When you think back on 2023 in PPC, how will you remember it? For me, this is the year we’ve seen incredible advancements in AI. While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high. And loo...

Watch the video version here: https://youtu.be/bhPJbkUKEcY Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search. Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, and actively seeking you out. This makes them valua...

Watch the video episode here: https://youtu.be/8x-GT43-45w A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advancements that opened up a new world of possibilities — Custom GPTs, Copyright Shield, and speech recognition, to name a few. After watching the event and playing around with some of the functionalities, I strongly be...