PPC Town Hall

Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8 In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client. You will learn: - Why they decided to use value-based bidding - Success with value-based bidding - The state of smart bidding and limita...

Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads. Compared to last year, we’ve seen a big shift in how advertisers are approaching campaign strategy. For star...

Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business. The agency founder is completely unprepared for these discuss...

Sometimes, an ad doesn't lead directly to an online sale but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your brick-and-mortar store or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business. In this video, you'll hear from Jon Diorio, a...

Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened. So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is...

Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges. So how does it change things? What about campaign tracking? And how should you adapt? To learn more about this, I spoke to Andrew Foxwell, one of t...

Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year. So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax ca...

Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service. You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns? In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They a...

Modern PPC management relies on automation by ad engines like Google which is not in your control. But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results. That's what our new video podcast, Automation Layering Masterclass is about. In each episode, you'...

If you want to learn how to create high-converting landing pages for your ad campaigns, then you don't want to miss this video. In this fireside chat, Frederick Vallaeys, Co-founder & CEO of Optmyzr, talks to Rishabh Bhandari - Founder & CEO of Content Beta. Rishabh shares some great tips that can help advertisers create high-converting landing pages for their ad campaigns. Chapters: 0:00...

Watch the video podcast here: https://youtu.be/Jahb9IvMX9c In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Fred on Twitter: https://...

Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8 From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023. This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're go...

Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching. But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it. In this episode of PPC Town Hall, Navah Hopkins spoke to Brie Anderson a...

Listen to Frederick Vallaeys, the Co-founder and CEO of Optmyzr chat with Kirk Williams, Founder of ZATO Marketing, and Gil Gildner, Co-Founder of Discosloth about the state of PPC agencies in the middle of an economic slowdown. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Gil on Twitter: https://twitter.com/gilgildner Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check...

Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14 We did an episode on ChatGPT a few months ago to speak about its impact and applications in PPC. ( you can watch it here ) One of the viewers of that episode, Nicholas Baken shared some powerful use cases he was using ChatGPT for in the live chat. So I reached out to him later to discuss more on that. In this episode of PPC...

Analyzing performance is PIVOTal in PPC. And Anthony Excels at that. Sorry about those bad puns, but jokes apart, you’ll go a long way if you regularly lean into finding ways to become more efficient and methodical in analyzing your PPC account performance. Most of us try to limit our Excel exposure to the bare minimum. But, learn a trick here and a formula there, and you’ll see how it can make yo...

Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA So much has happened in the world of marketing in the last few months. Headways in artificial intelligence and the uncertainty of popular platforms are changing how we do marketing. We’re seeing the rise of generative A.I. tools, the resurgence of Bing, the uncertain future of TikTok due to privacy concerns, and much mo...

Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year of Performance Max campaigns. Many advertisers have tested the campaign type, ran experiments with it, and learned a lot in the process. In this episode of PPC Town Hall, we spoke to Menachem Ani and Andrew Lolk,...

Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once again.  But it will happen and first-party data will be the way forward. Aside from that reason, collecting first-party data also ensures that you’re  - complying with privacy regulations - collecting a more accurate fo...

Watch the video of the full episode: https://www.youtube.com/watch?v=tmvVYtcmiJc Just to be clear, ChatGPT did not write this description :) We’re barely two months in since OpenAI opened up #ChatGPT for public use, but what a phenomenon it has already been! While it has its flaws, there’s no doubt that you, as a marketer, can use it for some powerful use cases: creating ads, writing blog posts, s...

This is a video about Redundant Keywords and automatically applied recommendations in Google Ads with Greg Finn and Fred Vallaeys. Google is changing what they consider to be redundant keywords on January 19th so advertisers need to understand what this change is and how it may impact their accounts. 0:00 Redundant Keywords with Greg Finn 0:34 What was Google's announcement? 3:45 Greg and Fred sha...

Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC. Heading into 2023, how will things shape up, and more importantly, how can you prepare for what’s to come? In the next PPC Town Hall, you’ll hear from Julie Bacchini and Amalia Fowler — two well-known experts to learn what they see happening in 2023 in PPC and how they’re preparing. You’ll also hear from several o...

Are we in a recession? Well, it depends on who you ask.   But, whether we are already in one or heading toward one, we’re clearly seeing the effects of inflation and other macroeconomic factors on our businesses. So it’s always better to prepare in advance before it’s too late.   That’s why we spoke to two very experienced PPC agency heads — Kirk Williams and Dev Basu — to learn and unde...

#PerformanceMax — the campaign type that nobody seems to stop talking about — has drastically changed Google Ads best practices that PPC experts have been building for several years.   That’s why advertisers are looking to figure out what works now to run their Performance Max campaigns more effectively.   This time, we spoke to Mike Rhodes and Cory Lindholm — two of the best PPC experts...

Is your PPC strategy ready for this shopping season? We’ve seen several consumer behavior changes this year as a result of the economic downturn and other macroeconomic factors that make this shopping season unlike any other. So we need real data from someone who actually knows and understands those changes and provides us with suggestions to better prepare for this shopping season. And who better...