PPC Town Hall

We’re entering Q4 of 2022, which means selling stuff or moving inventory is the order of the day. And what better place to do that than Amazon? But, selling on Amazon is highly competitive. You’re going to see so many competing businesses fighting to capture the most sales. That’s why launching a profitable campaign needs an effective #PPC strategy. In this episode, we spoke to two of the best #Am...

What’s going on with the high inflation and dropping consumer demand? Are we headed toward a recession? Or are we already in one?   These are global phenomena that we can’t control. But what we CAN control as PPC marketers is HOW we deal with such events.   This week we spoke to two of the top experts, Jon Kagan and Sam Tomlinson, who know quite a bit about this topic and can help you sa...

Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4 . This is a mandatory migration; hence, it's a significant shift for #PPC marketers.   Google added some, changed some, and even removed some features in Google Analytics 4 that you used in Universal Analytics. This means the way you collect and analyze data will need to chan...

Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process in their agencies.   P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.   Tune into this episode to learn:  - What should your agency do and not do in...

Performance Max. Responsive Search Ads. Smart Bidding.  Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven’t seen the desired results.   As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platfo...

#PerformanceMax — the one campaign to rule them all — has seen widespread adoption among advertisers from various verticals.  But how should advertisers in #ecommerce and retail specifically approach this revolutionary campaign type?  That’s why for this episode, we brought in two specialists, Mike Ryan and Menachem Ani, who have years of experience under their belt in running successful...

The end of #ExpandedTextAds is here.  So how should you prepare your accounts going forward? Should you still create some last-minute ETAs? And how can you create better #ResponsiveSearchAds ?  Get these questions answered and many more, plus learn actionable tips you need to structure and test RSAs in this PPC Town Hall featuring Julie Bacchini and Mark Irvine.  In this episode you...

Microsoft, in a latest report, said that working from home has blurred the lines between our work and personal time which created a new buyer persona called the ‘workday consumer’.  This presents a unique challenge for #PPC advertisers because our audience targeting depends on consumer demographics, past behaviors, purchase histories, etc.  In this episode of PPC Town Hall, we brought in...

From automation to video ads to privacy, Google had plenty of updates to share at #GML2022 .  As a result, it may seem harder to focus on the ones that matter the most for your business.   That’s why we’re speaking to three top #PPC experts — Joe Martinez, Navah Hopkins, and Kirk Williams in our next PPC Town Hall to break down all the updates and understand how they can impact adve...

B2B #PPCAdvertising comes with some unique challenges: longer sales cycles, low lead volume, and wrong audience targeting, just to name a few.  These are not unique challenges; almost every advertiser faces them.  So we brought in two B2B advertising experts — Andrea Cruz and Brandon Coward — who helped several B2B companies overcome these challenges and build high-quality leads.  J...

In this episode, we spoke to top #PerformanceMax practitioners — the people who are actually using this new campaign type every day.  They shared their experiences, tips, and best practices from their experiments.  You will learn: - How Performance Max performed against other campaign types - How to deal with cannibalization with existing campaigns  - Performance Max Campaign optimi...

#PerformanceMaxCampaigns is the latest #GoogleAds campaign type that helps you find customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps from a single campaign.  Since it’s still early days, there is so much to learn about it. That’s why we brought in experts from Google — Sagar Shah and Rodney Ip — two of the people behind this new campaign type....

Stop using #TargetCPA bidding.  Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca.  In this episode of PPC Town Hall, you will learn :  • Why you should move from Target CPA to Value-Based Bidding  • What is Value-Based Bidding, and h...

On the occasion of Women's Day week, we decided to speak to three women who built great careers and personal brands in digital marketing. Join this special episode of PPC Town Hall as they share their career path, success stories, and the challenges they faced in their pursuit of a successful career. You will learn :  - How to build a personal brand in digital marketing  - How to get buy...

With automation layering, you implement your own automation strategies over what Google or the other ad platforms are doing to put yourselves in charge.  Join this episode where Joe Martinez, Michelle Morgan, and Aaron Levy — three of the top PPC experts and practitioners tell you how to do that and gain a competitive advantage.   In this episode, you will learn :  - what is automat...

Expanded Text Ads out, #ResponsiveSearchAds in.  RSAs will be the only type of text ads you can create in #GoogleAds starting July 1, 2022. And there's going to be a pretty big shift in how #PPC marketers approach text ads.  Learn from two PPC experts with long-standing track records and significant experience building managing RSAs.   This panel covers:  • How RSAs have done c...

Success in search requires treating search engine results pages (SERP) as a single entity.  Its three core components – ads (search + shopping), #SERP features, and traditional “blue links” – are all mutually beneficial. But too often, each of these functions is siloed, preventing a more robust, holistic understanding of your target audience.  This panel covers: • What is integrated sear...

Competition in #eCommerce PPC is at an all-time high. Only the brands with the best optimizations will win.  Whether you're new to running eCommerce #PPC campaigns or a veteran, this one is for you.  This panel covers: • Tips and tricks for turning product data into top-performing PPC campaigns • The most important elements of the feed • Tips for boosting shopping ads on Google • Techniq...

Structuring your Google Ads accounts can be tough if you don't know what you're doing.  Fortunately, these experts know how account structure needs to change with the updates to ads, keywords, matching, and more. Learn how to remain resilient in the face of rapid changes in the ad platforms.  This panel covers: • How Amalia and Navah restructured their accounts based on the latest change...

The 2020s are already shaping up to be the decade of #eCommerce .  Whether your brands or clients are new to the game or looking to revitalize your presence, we've got experts on hand to show you how to stand out. Duane and Andrew have been running top-quality eCommerce campaigns for years, helping brands exponentially grow revenue and smash prior financial records.  This panel covers: •...

Already, 2021 is shaping up to be unlike any other holiday season we've seen.  It may feel too early to be talking about Q4 shopping, but with the busiest shopping period of the year just a few months away (and many having already started), today is the best time to start preparing your #eCommerce PPC strategy for the holidays.  This panel covers: • How consumer behavior in 2021 changed...

There's only one way your PPC career will go with advice from this all-star cast: up.  What do the most successful PPC pros do that everyone else doesn't? The ones who constantly get promotions and raises, who grow their or their clients' businesses – they always find ways to get better. Whether you're a PPC beginner or a veteran, there’s always a new trick you can learn.  Our expert gue...

Leads and conversions are nice, but PPC experts are here for one thing: profit.  How did the smallest team in a media company like Star Tribune manage to become its most profitable division? How did Solutions 8 help hundreds of client teams grow and scale? They both figured out how to leverage automation while still maintaining a personal touch.  Our expert guests: • Ken Chang, Star Trib...

With the majority of advertisers now using Smart Bidding, how do you retain your competitive edge?  The answer lies in how you optimize goals and conversion tracking. The way you tell Google about your results helps their bidding algorithms prioritize the clicks that are most likely to lead to sales. Join this session with Google to learn how to optimize your account performance.  This p...

Growing your PPC business can be tough if you don't know what you're doing.  Fortunately, these guys are proven experts at the operational side of paid search, and bring to the table technical strategies to remain resilient in the face of industry changes.  This panel covers: • What roles people take on with so much automation from the engines • How to build a scalable agency process for...