Point Of The Story

Welcome to season two of Point of the Story ! We’re coming in HOT with an all-guest lineup — starting with none other than my brilliant, hilarious, famous, cottage-cheese-obsessed bestie, Xanthe Appleyard. If you don’t already follow Xanthe, you’re missing out on the kind of social media strategy that actually makes sense, one that is based on real connections that turn into real sales. She’s the...

Welcome back, squirrels! Season 2 of Point of the Story is here, and this time, we’re switching things up. Instead of solo episodes, this season is all about guest interviews — 20 of them, to be exact. I’m talking to experts, entrepreneurs, and industry insiders to uncover what they wish everyone knew about their field (plus plenty of tangents, obviously). If you’re nosy and love learning how thin...

So listen, I’m your mommy now. Yeah, you heard me. Today, I am mothering YOU because no one else is mothering you, and you are out here doing all the mothering yourself. Yes, you might have cringed at the title “productivity hacks.” I know you don’t need Karen from Pilates telling you to “wake up earlier” when you don’t even have a backup parent to help. So this is real-life, actually-doable advic...

So you’re stuck in a slowwwww AF season? You check your inbox — crickets. You refresh your DMs — nothing. You start wondering if it’s time to start selling essential oils. And unless you’re passionate about lavender, my response is ABSOLUTELY NOT. Slow seasons happen, but that doesn’t mean you have to just sit around waiting for clients to magically appear. In this episode, I’m walking you through...

What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan! Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’...

Surprise! It’s the first-ever Point of the Story minisode! That means a quick episode packed with value — and zero fluff. (Except for the part where I lovingly call you out, of course. And an occasional tangent because if not, would it even be my podcast?) In this gem of a tiny episode, we're talking about four common phrases that are quietly sabotaging your confidence. These sneaky little fillers...

If I had a dollar for every time someone asked for my origin story, I could retire. Okay, maybe not retire, but at least empty the shelves of an entire chocolate shop (my dream). So here it is — the full story of how I went from having a degree in everything but business to running Between the Lines Copy. And, because I can’t tell this story without mentioning it, how my divorce and my business ar...

Listen, if there’s one thing I know for sure, it’s that managing ADHD while running a business is not for the faint of heart. (Think: trying to focus while a squirrel does cartwheels in your brain.) Today we’re tackling the beautiful chaos of ADHD and how to work with it instead of fighting against it. This episode has it all — real-life tips you can put into practice today, personal stories (obvi...

This episode is THE reason this podcast exists. After getting hit with the same Substack questions on repeat, I realized: why not make one epic, tell-all episode to answer them all? So get ready because we’re doing an absolute deep dive into all things Substack — what it is, what it’s not, and why everyone and their favorite influencer seems obsessed with it. We’ll cut through the hype and get rea...

Today, I’m sharing my ambitious, audacious, slightly terrifying goal for 2025: I’m making $1 million in course sales this year. No "hope to," no "maybe" — I WILL. And no, I haven’t joined a pyramid scheme. I’m just a girl, standing in front of a podcast mic, refusing to gatekeep her millionaire dreams. Let’s get into it. TOPICS & TANGENTS — Why talking about money is so dam...

Buckle up because today's episode is one part tough love and one part warm hug. I’m giving you my exact recipe for getting a fucking grip, and there are muffins involved… just trust me. On the day of recording this, I woke up in peak Sad Girl mode, and after getting kicked by my child all night, I knew it was the perfect day to talk about how to get it together when you feel like absolute tras...

This is it. The episode where I reflect on three whole decades of wins, fails, and lessons — ranging from life-changing truths to random, hilarious realizations that hit me like a truck. If you’re a fellow overachiever, procrastinator, or someone just trying to get a grip (same), this one’s for you. Spoiler: This episode is not 30 minutes, and you knew it wouldn’t be. TOPICS & TANGENTS — My Yo...

Welcome to the first ever official episode of Point of the Story! I’m your host, Sara Noel — website copywriter, marketing mentor, unapologetic squirrel, and girl who absolutely will not keep an episode under 30 minutes (except maybe this one). In this episode, I’m diving into what this podcast is, who it’s for (spoiler: you), and why I’m so freaking pumped to yap with you every week. TOPICS &...

Welcome to Point of the Story — the only podcast you won’t need to listen to on 2x speed! I’m Sara — website copywriter, marketing mentor, unapologetic squirrel, and now, the host of what will hopefully become your new favorite podcast. Point of the Story is for the online business girlies trying to market and grow their brands, the ADHD brains that never shut off, the moms juggling business, babi...