Point Of The Story

I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something business-related? I quit. It sounds like the most overwhelming task on the planet. And "where's my fucking time?" is not a good enough excuse, because I have a podcast, a mentorship program, one-on-ones, client work, a membership, a regular YouTube ch...

300 weeks, five and a half years, and not a single missed Tuesday!!! Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved newsletter against the world. If you have ADHD, you know exactly why I'm making such a big fucking deal about this. I can't say I've stuck to anything the way I've stuck to the Tuesday Table of Contents. And I genuinely owe almost all of my s...

Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it. Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the beh...

If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone. Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signa...

I'm back for my first full week of routine after a long, unstructured summer, and because I love you, I'm about to bully you a little. If you've got ADHD and you've ever watched the girlies at the gym at 6 a.m. and thought “ how do they do that,” I've got answers, and you're not gonna want to hear them. The secret is this: You have to decide ahead of time who you want to be, and then force yoursel...

Whatever number you think I spend in a given month, multiply it by five. Because not only do I have a spending problem, I also have ADHD, as we damn well know, and about 80% of the time, the ADHD impulse demon is taking over my wallet. So I feel exponentially, exceptionally qualified to tell you what's worth your money. We're talking rent versus buying a house. We're talking the time my house clea...

So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I getting canceled, and is she calling to warn me?!?" Turns out her flight to Vermont got canceled (not me); she rerouted herself to spend five days with me instead, and at some point in the week, I panicked because I had zero podcast episode...

I know you love your online little bubble. I know you call your internet friends your "coworkers" even though you've never met them in person (same). But Andrea's here to make the case for face-to-face networking. Andrea Shah is a website copywriter for wedding pros, and if there's anyone who knows the ROI of getting in a room with the right people, it's her. Not the version you're picturing where...

Kal from Words Hurt hosted this Switcheroo Series episode, and instead of just winging it, he called my best friends and got the actual receipts on me. So this is not a normal episode. This is a lore drop… AJ, the guy from a bar in Scottsdale, I got a matching tattoo with. Howie, the guy whose Venmo I stole from for no reason. Founders Day brunch, hosted on a bottle of Jose Cuervo and zero hours o...

My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your tiny audience for your sales problem, buckle up, because we're about to ruin that excuse for you! Natalie’s here to break down how to actually convert a small audience, and the short version is: it's not about growing bigger, it's about who...

Today I might hurt your feelings. I'm sorry about that, but this is a soapbox I need to get on because I refuse to let you ruin your own day. We're getting into the neuroscience behind why the first thing you do in the morning ends up being the only thing you want to do all day, and why this hits even harder if you've got an ADHD brain. Blame your prefrontal cortex, the part of your brain that han...

You know how sometimes you meet someone and you're like, "I need to know everything about you"? That's my friend Jemilla of Storyteller Studios. This is honestly a "meet her" episode because she's living a life I know a lot of you are contemplating living too. She spent years as a full-time copywriter and content creator, and then made the leap back into a 9-to-5 as a social media manager. We get...

"You will be giving me the job, or I will call my attorney." That's a real sentence fifteen-year-old me said to a Walmart HR rep, on the phone, in homeroom, over a paint-stirring position. I don't even know who my attorney was supposed to be; I just knew I'd already signed the papers and I wasn't about to let some HR lady tell me no. That's basically been my whole personality since birth, and in t...

Whoever said "do the hardest thing first" has never had ADHD. That advice is the neurotypical fever dream of the century, and on behalf of the entire neurodivergent community — we are not doing that. We did not consent to it, and we will not be participating. It's not that ADHDers don't want to do things. It's not that we don't know the deadline. It's that our brains are literally wired to fight u...

You're too pretty to be stressed about money. That's the thesis of this episode, and the Hot Girl CFO is here to make sure you actually believe it. In this episode, I sit down with Meaghan — fractional CFO, certified money mommy, and the woman who will absolutely put her voice in your head every time you open your credit card app. (Basically, she's everything your crusty dad's dusty accountant nev...

Every single morning, I record my friends a podcast. And by podcast, I naturally mean a long-winded audio message spanning anywhere from eight minutes to thirty minutes about literally anything and everything. I don't even know what's gonna come out of my mouth until I start talking. So this morning, I thought, why don't I record the podcast while I'm on this walk? That's what you're getting today...

"Your business works for you while you sleep." Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to 2022 said that phrase and then just disappeared off the face of the earth, leaving no explanation of what the hell you're actually supposed to build so that the whole working-while-you-sleep thing can happen. It IS possible to have a busines...

I don't exist in July. That sentence is a content pillar of my business, and if you've been around long enough, you already know that! But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed her email password just so she couldn't log back in. The one refreshing Stripe 20 times a day even though I get paid once a month. The one who technical...

An incomplete list of things Amy Hanneke has done since joining Success Story: Decided to drop design and just be a copywriter. Tried design again. Said never fucking mind. Became the president of her own board of directors. Checked off every single thing on her 2025 plan. Started answering her own Slack questions in voice memos before I could even respond. Amy Hanneke has been in Success Story fo...

My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her. (Ok fine, I planned it, but still!) Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to interview me, ask their nosiest questions, and finally get answers to the stuff I never think to bring up on my own. Sarah Kleist is a Showit website desi...

Picture yourself at a coffee shop. Noise-canceling headphones in. Oat milk latte secured. You opened the laptop, you pulled up the thing you need to do, you have the document right there — and then you spent 25 minutes reading the Wikipedia page for a movie you saw in 2014. This is not a hypothetical. This is just a typical Tuesday in the life of someone who struggles with executive function skill...

Have you ever watched someone accomplish something and thought, “I could do that. Actually, I could probably do that better!” But yet, here you are NOT doing it, while they’re out there doing it mediocrely. The gap between you and them isn't talent or credentials or timing. It's one question you haven't asked yourself yet: why not me? I'm joined by Sage Rountree — PhD, author of thirteen books, ma...

When's the last time you looked at your old blog posts? Because if you've been blogging for more than a year, I'd bet good money there are broken links, outdated info, old offers, and maybe even a reference to a husband that no longer exists living rent-free on your website right now. (No, that last one isn't hypothetical.) I sit down with Eden Sloboth of Maven Made Copy — blog writer, SEO strateg...

You know I hate a fuck-ass pitch. So when today’s guest slid into my inbox with the subject line "Not a fuck-ass pitch" — and then opened with "I want to teach your audience how to date their customers" — I read the whole thing and responded YES immediately. I sit down with Hunter Myers, brand strategist, competitive karaoke legend, and six-foot-tall badass, to talk about why marketing is basicall...

An incomplete list of business rules you totally made up and don’t have to follow: You have to post every day. You have to offer that service. You have to want six figures. You have to build the business everyone else is building. You don't. You really, truly don't. And when you stop following everyone else's rules, your business can actually feel… good! I’m talking swivel-into-your-office-chair-w...