Point Of The Story

You know how sometimes you meet someone and you're like, "I need to know everything about you"? That's my friend Jemilla of Storyteller Studios. This is honestly a "meet her" episode because she's living a life I know a lot of you are contemplating living too. She spent years as a full-time copywriter and content creator, and then made the leap back into a 9-to-5 as a social media manager. We get...

"You will be giving me the job, or I will call my attorney." That's a real sentence fifteen-year-old me said to a Walmart HR rep, on the phone, in homeroom, over a paint-stirring position. I don't even know who my attorney was supposed to be; I just knew I'd already signed the papers and I wasn't about to let some HR lady tell me no. That's basically been my whole personality since birth, and in t...

Whoever said "do the hardest thing first" has never had ADHD. That advice is the neurotypical fever dream of the century, and on behalf of the entire neurodivergent community — we are not doing that. We did not consent to it, and we will not be participating. It's not that ADHDers don't want to do things. It's not that we don't know the deadline. It's that our brains are literally wired to fight u...

You're too pretty to be stressed about money. That's the thesis of this episode, and the Hot Girl CFO is here to make sure you actually believe it. In this episode, I sit down with Meaghan — fractional CFO, certified money mommy, and the woman who will absolutely put her voice in your head every time you open your credit card app. (Basically, she's everything your crusty dad's dusty accountant nev...

Every single morning, I record my friends a podcast. And by podcast, I naturally mean a long-winded audio message spanning anywhere from eight minutes to thirty minutes about literally anything and everything. I don't even know what's gonna come out of my mouth until I start talking. So this morning, I thought, why don't I record the podcast while I'm on this walk? That's what you're getting today...

"Your business works for you while you sleep." Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to 2022 said that phrase and then just disappeared off the face of the earth, leaving no explanation of what the hell you're actually supposed to build so that the whole working-while-you-sleep thing can happen. It IS possible to have a busines...

I don't exist in July. That sentence is a content pillar of my business, and if you've been around long enough, you already know that! But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed her email password just so she couldn't log back in. The one refreshing Stripe 20 times a day even though I get paid once a month. The one who technical...

An incomplete list of things Amy Hanneke has done since joining Success Story: Decided to drop design and just be a copywriter. Tried design again. Said never fucking mind. Became the president of her own board of directors. Checked off every single thing on her 2025 plan. Started answering her own Slack questions in voice memos before I could even respond. Amy Hanneke has been in Success Story fo...

My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her. (Ok fine, I planned it, but still!) Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to interview me, ask their nosiest questions, and finally get answers to the stuff I never think to bring up on my own. Sarah Kleist is a Showit website desi...

Picture yourself at a coffee shop. Noise-canceling headphones in. Oat milk latte secured. You opened the laptop, you pulled up the thing you need to do, you have the document right there — and then you spent 25 minutes reading the Wikipedia page for a movie you saw in 2014. This is not a hypothetical. This is just a typical Tuesday in the life of someone who struggles with executive function skill...

Have you ever watched someone accomplish something and thought, “I could do that. Actually, I could probably do that better!” But yet, here you are NOT doing it, while they’re out there doing it mediocrely. The gap between you and them isn't talent or credentials or timing. It's one question you haven't asked yourself yet: why not me? I'm joined by Sage Rountree — PhD, author of thirteen books, ma...

When's the last time you looked at your old blog posts? Because if you've been blogging for more than a year, I'd bet good money there are broken links, outdated info, old offers, and maybe even a reference to a husband that no longer exists living rent-free on your website right now. (No, that last one isn't hypothetical.) I sit down with Eden Sloboth of Maven Made Copy — blog writer, SEO strateg...

You know I hate a fuck-ass pitch. So when today’s guest slid into my inbox with the subject line "Not a fuck-ass pitch" — and then opened with "I want to teach your audience how to date their customers" — I read the whole thing and responded YES immediately. I sit down with Hunter Myers, brand strategist, competitive karaoke legend, and six-foot-tall badass, to talk about why marketing is basicall...

An incomplete list of business rules you totally made up and don’t have to follow: You have to post every day. You have to offer that service. You have to want six figures. You have to build the business everyone else is building. You don't. You really, truly don't. And when you stop following everyone else's rules, your business can actually feel… good! I’m talking swivel-into-your-office-chair-w...

I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, what it costs, and whether you need one too. She's here, let's get into it! I sit down with Claire French — strategic operations consultant and the woman who signed Wesley up for spring soccer before I even asked. Claire built her consultancy around o...

Let me introduce you to the girl who moved to Kansas (on purpose, with a plan), rides horses once a week, eats strawberries in the bathtub, and has done her daily habits 279 days in a row. She's about to fix your life! I sit down with Ashley B. Jones — Favorite Self Coach, Dream Life Architect, and Soulmate Matchmaker. She helps recovering people-pleasing perfectionists who moonlight as profession...

1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if they want to. Let that sink in for a second! I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This co...

I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my entire life. I also had no idea what human design was. Both of these things got fixed in this episode by our guest Keolani Young, a human design guide and mentor for business owners, creators, executives, and public figures — basically anyone who's eve...

Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was ? That was Part 1. This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I...

You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now! If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced...

There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter. Guess which one is easier to forget! I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, t...

Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that! I recorded this entire episode without water. Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer...

Evergreen selling is harder than live launching. There. I said it!!! Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it. Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it...

You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next? I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on....

You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five? Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard! Which is why I sit down with...