Sara Joelle
Point Of The Story
Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all. New episodes every Thursday!
Where to listen?
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Episodes
31 Things I Don’t Give a Fuck About Anymore at 31 22.01.2026 34:59
I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that don’t matter, and I can't just sit back and let that happen. So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow i...
If You Want A Village, You Have To Be A Villager: Here's How To Become One 15.01.2026 38:39
A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one. Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first. So I'm breaking down what it means to be a villager, and how I try to be one in my r...
How I'm Making My Golden Year the Best One Yet: The Inside Scoop on My 6-Figure Copywriting Business 08.01.2026 1:19:27
If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted… This episode is basically my entire business journey in one hour and 15 minutes. I'm...
How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar 25.12.2025 40:17
If it's not on the Google Calendar, it doesn't exist. And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing! In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for f...
How to Pivot Your Business Without Burning the Entire Thing Down with Morgan Markowski 18.12.2025 52:22
I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day. But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we migh...
How To Name Literally Anything (Even If You’re An Overthinker) by Katie With The Good Names 11.12.2025 57:32
If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it… This episode is about to save you from yourself. Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and per...
Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait 04.12.2025 52:32
If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you. Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you. In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle,...
Client Experience for Squirrel Brains with Fran from The Passions Collective 27.11.2025 58:16
There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying your business!) In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic. Fran's here to tell you that your clie...
How to Remember to Eat Lunch: Squirrel’s Guide to Feeding Yourself with Registered Dietitian Claire Rifkin 20.11.2025 1:03:16
Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode. Today, I sit down with Claire Rifkin , registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time. Claire breaks down the actual science behind feeding your ADHD brain and...
How to Expand Your Capacity to Attract More of What You Want with Maia Benaim 13.11.2025 1:00:53
Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too much, abort mission"? In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas. We're getting into the...
Should You Display Pricing on Your Website or Not? 06.11.2025 27:50
Me if one more person asks whether or not they should put their pricing on their site: 🧍♀️➡️🚪➡️🌱😵 (You’ll understand that emoji sequence when you listen!) Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD. So let's settle this once and for all: Yes, you should absolutely inclu...
Everything You Want to Know About LinkedIn with Nicole Marguerite Gray 30.10.2025 1:03:30
When's the last time you logged into LinkedIn? 2016? 2017? The year you stopped working at that soul-sucking job and started your business, only to never think about LinkedIn again? Yeah, me too. And, after talking to today’s guest, I think we might've been missing out! In this episode, I sit down with Nicole Marguerite Gray (yes, we say her full government name every time, and yes, there's a reas...
The 70-Page Website Project: What's On It & How You Can DIY Your Copy 23.10.2025 1:03:09
Website Girl just launched a 70-page website, and you really thought she wasn't gonna make it the biggest fucking deal ever? I'm breaking down every single page on my brand new massive website (yes, all 70 of them), explaining why I decided to do this in the first place, and teaching you exactly how to DIY your own website copy. Fair warning: I'm about to yap for a while. But if you skip to the DI...
How To Make Every Pitch End In A “YES”- The Art Of The Orbit Jump with Chelsea Riffe 16.10.2025 57:26
Is it just me, or are you also tired of getting cold pitches that make you want to hurl your phone across the room? I sat down with Chelsea Riffe, podcast strategist extraordinaire and the human embodiment of "if you don't ask, the answer's always no." We're talking orbit jumping (borrowing someone else's audience), why your pitch probably sucks, and how to ask for literally anything without being...
All My Streams of Income as a Copywriter and Marketing Mentor Making $400k/Year 09.10.2025 41:11
When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about money isn't #bossbabe! It's just being confident about the business you built. This is my first real solo episode of Point of the Story 2.0 (no more seasons, just me in your ears every Thursday forever), and I'm coming in HOT with the exact breakdown of...
Season 2 Finale — I Answer My Own Squirrel Brain Questions 28.08.2025 48:44
It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions! But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old). I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix y...
My Most Requested Guest Finally Shows Up: 6 Minutes With My 6-Year Old 21.08.2025 6:32
The most requested guest FINALLY makes his debut! That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect. This might be the shortest and most chaotic episode in Point of the Story history, forever and always. TOPICS & TANGENTS — Candy, candy, and more candy — TOYYYYYYYSSSS!!!! — Why 3...
Is Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz 14.08.2025 1:09:58
When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show. Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth. In this episode, I sit down with the woman who makes Point of the Story possible — my podcast...
What If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co 08.08.2025 55:56
I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second! KP is a social media strategist who believes you can do whatever the hell you want on s...
Your Blazer Isn't a Business Expense: Baby Steps To Better Bookkeeping with Madison Dearly 31.07.2025 45:42
3 things that happened when I cornered a bookkeeper at a conference: 1. I almost choked to death 2. I realized I should learn how to perform the Heimlich maneuver 3. I found out that S-Corps are much more complicated than they seem In this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving...
Stop Getting Fucked by Your Own Business with Braden Adam Drake 24.07.2025 40:35
Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked. In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way). We're talking about all the ways your business might be get...
Personal Branding for People Who Don't Have Their Shit Together with Tori Sprankel 17.07.2025 54:16
How’s this for a hot take? You probably don't need a logo. Yes, you read that right! In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier. Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look c...
Your Energy Is Sabotaging Your Money Goals with Manifestation Coach Jillian Minter 10.07.2025 1:12:54
I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea. In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to k...
How to Build a Community Without Relying on ChatGPT with Vix Meldrew 03.07.2025 1:02:09
I joined a $5,000 mastermind at 4 AM after seeing one random Threads post, and it was one of the best business purchases of my life. The woman who led me to this decision was Vix Meldrew — community building queen, Diet Coke connoisseur, and the leader behind some of the most successful group programs I've ever seen. We're diving into why being yourself isn't just nice advice, why your quirks and...
Money Management for People Who Hate Budgeting with Emilie Nutley 26.06.2025 52:38
When I needed a $3,800 oil tank for my house, I didn't dip into my savings. Instead, I ran a 24-hour flash sale with the code GETSARAOIL and made the money instead. My guest has thoughts about this strategy, and they might surprise you! In this episode, I sit down with Emilie Nutley, finance coach for women and owner of the most delightful British accent you'll ever hear. Emilie's here...
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