Point Of The Story

I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it. In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die...

Raise your hand if you've ever said "I'll worry about investing when I have more money." Yeah, that was me too — until I met Matt! In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner. We're talking about when you should consider working...

You send one email, three people unsubscribe, and you spiral into thinking your entire business is doomed. We've all been there! In this episode, I sit down with Mrs. Shannon Vondy — email marketing queen, ADHD squirrel brain twin, and the only person who can make emails feel like “You’ve Got Mail.” We're going DEEP on all the technical email stuff you've been wondering about but were too afraid t...

Can we talk about how everyone's out here treating Instagram like it's rocket science? In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube...

You didn’t hear it from me… But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get. (Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!) In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of c...

If you’re reading this, you need SEO. And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now! In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, draggin...

An incomplete list of things that do not make you iconic: 1. Having a tragic backstory 2. Treating every Instagram post like it’s a free masterclass 3. Saying five different things about your business and hoping one of them sticks You know what DOES make you iconic? Clear messaging + creative delivery. In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in...

I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust. Until I met Jocelyn.⁣ She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is ama...

If you’ve ever felt like buying a house is some mysterious, unattainable, "adultier adult" milestone... I get it. It took me ages to do it, and the process was like trying to solve a Rubik’s cube blindfolded — while signing 37 forms. Which is exactly why I dragged my real-life bestie and first-time homebuyer expert, Alli Moore, onto the pod today. (Dragged lovingly, obviously.) Alli is h...

Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious. But turns out… she was! Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist...

Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.” (I’ll go first. It was last month.) This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert...

Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home in sweatpants designing someone’s dream website. That’s just a Tuesday in the life of Sarah Kleist. She’s a New York-based actor and Showit website designer, and also one of my real-life best friends, my longest-running creative collaborator, and the most o...

Okay, be honest: have you ever heard someone talk about “quantum leaping” in their business and thought, “What in the Girl Boss is going on here?” Same. So in this episode, I brought in the one person I trust to de-mystify the energetic, the esoteric, the whole woo of it all and make it actually make sense. Today’s guest is my best friend once removed (we made it official mid-recording), Kaitlyn K...

Not to be dramatic, but this might be the only cold pitch I’ve ever liked. And trust me — I’ve seen a lot of cold pitches. Most of them = instant delete, do not pass go, do not collect $200. But today, I’m joined by Eva Couto of Flying Colors Creative — one of the very few people in the world who has ever successfully cold-pitched me. (A rare honor. A high calling. A feat so impressive I had to ha...

Welcome to season two of Point of the Story ! We’re coming in HOT with an all-guest lineup — starting with none other than my brilliant, hilarious, famous, cottage-cheese-obsessed bestie, Xanthe Appleyard. If you don’t already follow Xanthe, you’re missing out on the kind of social media strategy that actually makes sense, one that is based on real connections that turn into real sales. She’s the...

Welcome back, squirrels! Season 2 of Point of the Story is here, and this time, we’re switching things up. Instead of solo episodes, this season is all about guest interviews — 20 of them, to be exact. I’m talking to experts, entrepreneurs, and industry insiders to uncover what they wish everyone knew about their field (plus plenty of tangents, obviously). If you’re nosy and love learning how thin...

So listen, I’m your mommy now. Yeah, you heard me. Today, I am mothering YOU because no one else is mothering you, and you are out here doing all the mothering yourself. Yes, you might have cringed at the title “productivity hacks.” I know you don’t need Karen from Pilates telling you to “wake up earlier” when you don’t even have a backup parent to help. So this is real-life, actually-doable advic...

So you’re stuck in a slowwwww AF season? You check your inbox — crickets. You refresh your DMs — nothing. You start wondering if it’s time to start selling essential oils. And unless you’re passionate about lavender, my response is ABSOLUTELY NOT. Slow seasons happen, but that doesn’t mean you have to just sit around waiting for clients to magically appear. In this episode, I’m walking you through...

What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan! Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’...

Surprise! It’s the first-ever Point of the Story minisode! That means a quick episode packed with value — and zero fluff. (Except for the part where I lovingly call you out, of course. And an occasional tangent because if not, would it even be my podcast?) In this gem of a tiny episode, we're talking about four common phrases that are quietly sabotaging your confidence. These sneaky little fillers...

If I had a dollar for every time someone asked for my origin story, I could retire. Okay, maybe not retire, but at least empty the shelves of an entire chocolate shop (my dream). So here it is — the full story of how I went from having a degree in everything but business to running Between the Lines Copy. And, because I can’t tell this story without mentioning it, how my divorce and my business ar...

Listen, if there’s one thing I know for sure, it’s that managing ADHD while running a business is not for the faint of heart. (Think: trying to focus while a squirrel does cartwheels in your brain.) Today we’re tackling the beautiful chaos of ADHD and how to work with it instead of fighting against it. This episode has it all — real-life tips you can put into practice today, personal stories (obvi...

This episode is THE reason this podcast exists. After getting hit with the same Substack questions on repeat, I realized: why not make one epic, tell-all episode to answer them all? So get ready because we’re doing an absolute deep dive into all things Substack — what it is, what it’s not, and why everyone and their favorite influencer seems obsessed with it. We’ll cut through the hype and get rea...

Today, I’m sharing my ambitious, audacious, slightly terrifying goal for 2025: I’m making $1 million in course sales this year. No "hope to," no "maybe" — I WILL. And no, I haven’t joined a pyramid scheme. I’m just a girl, standing in front of a podcast mic, refusing to gatekeep her millionaire dreams. Let’s get into it. TOPICS & TANGENTS — Why talking about money is so dam...

Buckle up because today's episode is one part tough love and one part warm hug. I’m giving you my exact recipe for getting a fucking grip, and there are muffins involved… just trust me. On the day of recording this, I woke up in peak Sad Girl mode, and after getting kicked by my child all night, I knew it was the perfect day to talk about how to get it together when you feel like absolute tras...