Pest Control Marketing That Actually Works

How many leads does it take to land one customer? Adam and Elisabeth say that's the wrong question. The number that matters is how many leads you're losing after the phone already rang. In our second Listener Q&A, we answer five real questions from pest control owners. We cover lead leaks and close rates, why review recency matters as much as review count, how long SEO really takes, what happe...

Most pest control companies close one sale and move on to chasing the next lead. Meanwhile, the customer they just served is five to seven times cheaper to sell to again than a stranger. In this episode, Adam, Elisabeth, and Chad break down the math behind revenue per customer and show you exactly how to grow it. Three key takeaways: Your existing customers convert at 60-70% on a second offer, com...

We built a tool to grade pest control websites. Then we ran seven real sites through it and found out it was wrong about the two most important ones. Chad Treadway has audited over 200 pest control sites. In this episode, he walks through what happened when we put seven of them through the Cube Score, our proprietary grading tool that measures Identity, Authority, Proof, Transparency, Structure, a...

Most pest control companies want commercial accounts but have websites built entirely for homeowners. In this episode, Adam Bennett, Elisabeth Pallante, and Hannah Kilpatrick unpack why that gap exists and how to close it. The team shares Cube Score data from a dozen pest control sites pursuing commercial work. The finding: commercial-facing pages averaged 185 out of 600 on the Cube Score while th...

A pest control company came to us after another agency redesigned their website. Beautiful site. Conversions dropped 40%. Same traffic, fewer calls. That is the most expensive website mistake in pest control. In this episode, Adam Bennett and Elisabeth Pallante break down the Conversion Stack, the five layers between a visitor landing on your site and that visitor picking up the phone. Most owners...

Everybody in this industry calls fall the slow season, so everybody spends less in the fall. That's the mistake. Adam Bennett, Elisabeth Pallante, and Chad Treadway on why September through November is the highest-leverage window on your calendar, and what to build in it. What's in this one: Fall demand doesn't drop, it moves indoors. Rodents, spiders, stink bugs, boxelder bugs, cluster flies. Eve...

Most pest control owners can quote their cost per lead to the dollar and can't tell you what a customer is worth. In this episode, Adam Bennett, Elisabeth Pallante, and Chad Treadway run the numbers that change marketing budgets. Not lead volume. Lifetime value, churn, and what it actually costs to replace a customer you already had. What's in this one: The lifetime value math, three numbers deep....

Your pest control trucks are on the road every day. Are they selling for you or just driving? In this episode, Adam Bennett and Elisabeth Pallante are joined by Cube Creative CMO Chad Treadway to break down why your truck is the cheapest and most underused marketing asset you own. You'll learn that a single wrapped truck generates 30,000 to 70,000 impressions per day at a cost of under a dollar pe...

Most marketing advice is generic. This episode isn't. We pulled the real questions pest control owners keep asking us and answered six of them straight. How much should you actually spend on ads before it stops paying off? Hint: watch your cost per lead, not your total spend. Are Local Services Ads still worth it now that Google killed manual disputes and replaced them with an automated credit sys...

Your ads are working. Traffic is landing on your site. And then 40% of those visitors leave because your only visible contact option is a phone number they don't want to call. In this episode, Adam Bennett and Elisabeth Pallante are joined by web project specialist Emily Porter to break down the contact methods that catch the leads your site is leaking. You'll learn why most pest control contact f...

Your marketing worked. The phone rang. And then 35 to 40% of those callers never booked. Not because the marketing failed. Because the phone call failed. In this episode, Adam Bennett and Elisabeth Pallante are joined by Cube Creative CMO Chad Treadway to break down the phone skills that turn inbound calls into booked inspections. You'll learn why the first 15 seconds of every call decide whether...

Five service pages used to be a normal pest control website. General pest, termites, mosquitoes, rodents, maybe bed bugs. A paragraph on each, a stock photo, and a phone number. That was fine in 2018. In 2026 it tells AI and buyers the same thing: this company doesn't go deep. In this episode, Adam Bennett and Elisabeth Pallante break down the Authority side of the Cube Score framework and why con...

Your organic traffic is down. Your rankings haven't moved much. The phone is quieter. What changed? AI search has rewritten the rules for how pest control buyers find you, and most of the metrics you've tracked since 2020 don't measure the things that actually matter now. In this episode, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down the six categories of trust signals t...

Your home market is humming. You're at six or eight trucks. The next city over looks like the obvious move. So why do most pest control companies lose money for six months when they expand? In this episode, Adam Bennett and Elisabeth Pallante break down why service area expansion is a brand-new business problem rather than a marketing problem, how to pick the right expansion market using density a...

92 to 93 percent of pest control websites don't show pricing anywhere on the site. Not a starting range. Not a service-by-service breakdown. Not even a "most customers pay between this and this." Just nothing. Meanwhile, the number one question pest control buyers have when they hit your site is "what is this going to cost me." The gap costs you leads you never even knew were looking. In Episode 2...

70 to 80 percent of pest control leads don't book on the first contact. They fill out a form, get a quote, then go quiet. Most pest control companies have no system for recovering those leads. They sit in a spreadsheet until someone gives up on them. In Episode 25, Adam Bennett, Elisabeth Pallante, and Chad Treadway walk through the three email automation sequences every pest control company shoul...

Your Google Business Profile is verified. You've added photos, picked the right categories, and you post a few times a month. So why have your map rankings stopped moving? In this episode of Marketing That Actually Works, Adam Bennett and Elisabeth Pallante break down what comes after GBP. The plateau most pest control operators hit isn't a Google Business Profile problem. It's a signal problem. G...

Did you spend $800 on Facebook ads and get zero leads? The problem probably isn't Facebook. It's what you asked Facebook to do. In this episode, Adam Bennett and Elisabeth Pallante are joined by Hannah Kilpatrick, Cube Creative's Social Media Manager, to break down what social ads actually do for pest control companies and why most pest control owners are measuring them wrong. You'll learn why Fac...

Summer is when most pest control operators make their biggest marketing mistake. The trucks are full, the phones are ringing, and it feels like the right time to pause marketing and save the budget. But that pause creates a revenue cliff that hits hard in September and October. In this episode, Adam Bennett and Elisabeth Pallante break down why going dark on marketing during busy season is the mos...

Most pest control companies treat termites, bed bugs, and wildlife like afterthoughts on their website. One paragraph each, buried under a generic services page. Then they wonder why the calls don't come in. In Episode 21, Adam Bennett, Elisabeth Pallante, and CMO Chad Treadway break down why specialty services need their own marketing playbook. These services often pay far more per job than recur...

Is your website fast enough to keep the leads you're paying for? If your site takes more than three seconds to load, nearly half your visitors are leaving before they see your phone number. That's not a tech problem. That's a lead problem. In this episode, Adam Bennett and Elisabeth Pallante sit down with Cube Creative web project specialist Emily Porter to break down website speed and performance...

Video converts better than any other content type across every platform pest control companies use. And right now, most of your local competitors have no video presence at all. That's a first-mover advantage—but it won't last forever. In this episode, social media manager Hannah Kilpatrick breaks down the four video types every pest control company needs and how to film them without a production b...

Episode Summary If you can't tell which marketing channel produced your last ten customers, you're not managing your marketing — you're guessing at it. Most pest control operators are. They keep channels running because cutting anything feels risky, and they can't double down on what's working because they don't know what that is. This episode fixes that. Adam Bennett, Elisabeth Pallante, and Cube...

Instagram Reels are getting 5-10x more reach than photos right now—and pest control companies are perfectly positioned to take advantage. In this episode, social media manager Hannah Kilpatrick breaks down exactly what's working on Instagram for pest control operators in 2026. Here's why this matters: when you post a photo, Instagram shows it mainly to your existing followers. When you post a reel...

If your pest control company has fewer than 50 Google reviews, you're losing customers to competitors before they ever reach you. Research shows 93% of consumers say online reviews influence their buying decision — and companies with 50 or more reviews convert at two to three times the rate of companies with fewer than 10. The problem isn't that operators don't know reviews matter. It's that they...