Pest Control Marketing That Actually Works

Your home market is humming. You're at six or eight trucks. The next city over looks like the obvious move. So why do most pest control companies lose money for six months when they expand? In this episode, Adam Bennett and Elisabeth Pallante break down why service area expansion is a brand-new business problem rather than a marketing problem, how to pick the right expansion market using density a...

92 to 93 percent of pest control websites don't show pricing anywhere on the site. Not a starting range. Not a service-by-service breakdown. Not even a "most customers pay between this and this." Just nothing. Meanwhile, the number one question pest control buyers have when they hit your site is "what is this going to cost me." The gap costs you leads you never even knew were looking. In Episode 2...

70 to 80 percent of pest control leads don't book on the first contact. They fill out a form, get a quote, then go quiet. Most pest control companies have no system for recovering those leads. They sit in a spreadsheet until someone gives up on them. In Episode 25, Adam Bennett, Elisabeth Pallante, and Chad Treadway walk through the three email automation sequences every pest control company shoul...

Your Google Business Profile is verified. You've added photos, picked the right categories, and you post a few times a month. So why have your map rankings stopped moving? In this episode of Marketing That Actually Works, Adam Bennett and Elisabeth Pallante break down what comes after GBP. The plateau most pest control operators hit isn't a Google Business Profile problem. It's a signal problem. G...

Did you spend $800 on Facebook ads and get zero leads? The problem probably isn't Facebook. It's what you asked Facebook to do. In this episode, Adam Bennett and Elisabeth Pallante are joined by Hannah Kilpatrick, Cube Creative's Social Media Manager, to break down what social ads actually do for pest control companies and why most pest control owners are measuring them wrong. You'll learn why Fac...

Summer is when most pest control operators make their biggest marketing mistake. The trucks are full, the phones are ringing, and it feels like the right time to pause marketing and save the budget. But that pause creates a revenue cliff that hits hard in September and October. In this episode, Adam Bennett and Elisabeth Pallante break down why going dark on marketing during busy season is the mos...

Most pest control companies treat termites, bed bugs, and wildlife like afterthoughts on their website. One paragraph each, buried under a generic services page. Then they wonder why the calls don't come in. In Episode 21, Adam Bennett, Elisabeth Pallante, and CMO Chad Treadway break down why specialty services need their own marketing playbook. These services often pay far more per job than recur...

Is your website fast enough to keep the leads you're paying for? If your site takes more than three seconds to load, nearly half your visitors are leaving before they see your phone number. That's not a tech problem. That's a lead problem. In this episode, Adam Bennett and Elisabeth Pallante sit down with Cube Creative web project specialist Emily Porter to break down website speed and performance...

Video converts better than any other content type across every platform pest control companies use. And right now, most of your local competitors have no video presence at all. That's a first-mover advantage—but it won't last forever. In this episode, social media manager Hannah Kilpatrick breaks down the four video types every pest control company needs and how to film them without a production b...

Episode Summary If you can't tell which marketing channel produced your last ten customers, you're not managing your marketing — you're guessing at it. Most pest control operators are. They keep channels running because cutting anything feels risky, and they can't double down on what's working because they don't know what that is. This episode fixes that. Adam Bennett, Elisabeth Pallante, and Cube...

Instagram Reels are getting 5-10x more reach than photos right now—and pest control companies are perfectly positioned to take advantage. In this episode, social media manager Hannah Kilpatrick breaks down exactly what's working on Instagram for pest control operators in 2026. Here's why this matters: when you post a photo, Instagram shows it mainly to your existing followers. When you post a reel...

If your pest control company has fewer than 50 Google reviews, you're losing customers to competitors before they ever reach you. Research shows 93% of consumers say online reviews influence their buying decision — and companies with 50 or more reviews convert at two to three times the rate of companies with fewer than 10. The problem isn't that operators don't know reviews matter. It's that they...

Google Ads for Pest Control: Stop Wasting Money Most pest control companies running Google Ads are paying for clicks they'll never convert. In this episode, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down exactly where that budget is going — and how to stop the bleeding. Elisabeth walks through the three most common waste patterns: broad match keywords that serve your ad t...

Creative Marketing Tactics on a Small Budget If you're a small pest control company competing against bigger budgets, you have an advantage: you can be creative, nimble, and hyper-local in ways big companies cannot. A national pest control company spends $50,000 on a regional TV campaign. Thousands of people see it, but it's generic and forgettable. Meanwhile, a local operator spends $200 sponsori...

If your only lead generation method is a phone number, you're losing 30-40% of potential customers before they ever contact you. Younger homeowners - now the largest group of home buyers in America - prefer to text, chat, or book online rather than call. And even customers who would call can't reach you at 9 PM when they spot a pest problem. This episode breaks down the five lead capture methods e...

Episode 12: Landing Pages That Convert: Design and Copy That Works If you're running paid advertising without dedicated landing pages, you're lighting money on fire. That's the blunt truth from Emily Porter, Cube Creative's website and project specialist, who joins Adam and Elisabeth to break down exactly what makes a landing page convert—and why sending paid traffic to your homepage is costing yo...

Seasonal Marketing: How to Own Your Spring Rush If you're waiting until March to start your spring marketing, you've already lost. Your competitors started in January, and by the time spring shows up on the calendar, they've captured the early bookings and the mental real estate of your potential customers. In this episode, Adam, Elisabeth, and Chad break down the 90-day preseason marketing timeli...

Email Marketing That Brings Customers Back Email marketing delivers $36 back for every dollar spent—the highest ROI of any marketing channel. Yet most pest control companies send zero marketing emails to their customers. In this episode, Adam, Elisabeth, and Chad reveal why email works so well for pest control and exactly how to set it up. You'll learn the four automated email sequences that gener...

Social Media for Pest Control: What Actually Works in 2026 Social media is one of the most misunderstood marketing channels for pest control companies. Most operators either ignore it completely or waste hours posting content that generates zero leads. In this episode, Adam and Elisabeth bring in Hannah Kilpatrick, Cube Creative's social media manager, to break down what actually works. You'll lea...

Episode 8: Word-of-Mouth Marketing Isn't Enough Anymore Referrals got you to $500K. But they won't get you to $2M. In this episode, Adam Bennett, Elisabeth Pallante, and Chad Treadway explain why the same word-of-mouth strategy that built your pest control business is now holding it back. Word-of-mouth is the best marketing channel that exists. Referred customers close at 50-60% compared to 20-30%...

Content Marketing That Actually Brings in Customers Most pest control companies waste time creating content nobody reads. Blog posts about "fun facts about termites" and "interesting ant behaviors" don't generate leads. They generate crickets. In this episode, Adam, Elisabeth, and Chad reveal why most pest control content marketing fails and the simple mindset shift that fixes it. You'll learn the...

Should You Do Door-to-Door? Is door-to-door dead in 2026, or is it still a viable way to grow your pest control business? The answer depends on your market, your margins, and your goals. In this episode, Adam, Elisabeth, and Chad break down the real math behind door-to-door sales. You'll learn exactly what it costs to acquire a customer through door knocking, which conversion rates make it profita...

Episode 5: Google Business Profile - The Zero-Dollar Marketing Channel Your Google Business Profile might be the most powerful free marketing tool you're not using. When homeowners search "pest control near me," Google shows three local businesses at the very top of the results—the local 3-pack. Those three listings get 93% of the clicks. If you're not there, you're invisible to ready-to-buy custo...

Episode 4: Your Website is Losing You Money - Here's How to Fix It Your website gets traffic, but the phone isn't ringing. Visitors land on your site, look around, and leave without requesting service. Every one of those exits is money walking out the door. In this episode, Adam Bennett and Elisabeth Pallante dig into why most pest control websites fail to convert visitors into leads—and the speci...

Your Google Business Profile might be the most powerful free marketing tool you're ignoring. When homeowners search "pest control near me," Google decides which companies show up in that local 3-pack. If you're not there, you're invisible to ready-to-buy customers. In this episode, Adam Bennett and Elisabeth Pallante walk through exactly how to optimize your Google Business Profile to attract more...