Outbid

Political media still treats programmatic like a dirty word. For years, it was shorthand for leftover inventory — remnant banners, cluttered sites, bad brand safety. But in 2025, almost every corner of the digital world runs through automated, biddable marketplaces. If campaigns keep pretending programmatic is junk, they’ll be leaving scale, efficiency, and agility on the table. To kick off Outbid...

Something’s been missing from the political media conversation. We hear the speeches. We see the ads. But we rarely hear from the people who actually make the machine run — the buyers, the sellers, the creatives, and the platform engineers. Outbid: In Conversation is a podcast aimed at pulling those voices to the surface. Each episode, I’ll talk to practitioners across the political and media spac...