Outbid Media

Outbid

News EN ↓ 2 episodes

Outbid looks at how political persuasion really works — from the ad tech that places a message to the cultural currents that make it stick. Host Owen Barnard talks with strategists, platforms, and practitioners about the mechanics of moving voters in a media world that won’t sit still. outbid.substack.com

Be sure to visit the podcast's website and support the creator: outbid.substack.com

Author

Outbid Media

Episodes

The Programmatic Gap: Luke Hartman on What Campaigns Still Get Wrong 22.08.2025 48:51

Political media still treats programmatic like a dirty word. For years, it was shorthand for leftover inventory — remnant banners, cluttered sites, bad brand safety. But in 2025, almost every corner of the digital world runs through automated, biddable marketplaces. If campaigns keep pretending programmatic is junk, they’ll be leaving scale, efficiency, and agility on the table. To kick off Outbid...

🎙️ Outbid — Coming Soon 09.08.2025 1:02

Something’s been missing from the political media conversation. We hear the speeches. We see the ads. But we rarely hear from the people who actually make the machine run — the buyers, the sellers, the creatives, and the platform engineers. Outbid: In Conversation is a podcast aimed at pulling those voices to the surface. Each episode, I’ll talk to practitioners across the political and media spac...