Optometry: The Ultimate O.D.

Ultimate O.D. Nugget - Recalls on Steroids Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how to communicate your message effectively to patients and keep your practice top of mind for when they need you (aka Recalls on Steroids). Enjoy! Join in the fun...

Top 5 Tips to Connect With Your Patients - E66 Highlights from this episode: Top Tips to Connect With Your Patients (00:36) Office Talk: Sustainability, MCO Student Project, & Setting Expectations (12:13) In our profession, we are constantly creating and building relationships (or we should be). You know those people who are just amazing at connecting with others and make you feel like you're...

Ultimate O.D. Nugget - What Are You Worth?  Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what you are worth. What do you charge for your services? Whatever price you set will convey a certain attitude and attract a certain type of person. Enjoy! J...

Case Studies on Customer Service - E65 Highlights from this episode: Case Studies on Customer Service (00:40) Office Talk: Staffing & Intern Update (21:05) Don't you ever wonder if other practitioners have the same experiences as you? And, do you sometimes wonder how in the world they handle them? In today's Run Down, I give you 4 situations from just the past few weeks that I've had in my pra...

Ultimate O.D. Nugget - What You Talk About, You Get Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what you talk about in an appointment. Believe it or not, it makes a difference and people actually listen more than you think. See how the power of sugges...

3 Keys to Being a Successful Leader in Your Practice - E64 Highlights from this episode: 3 Keys to Being a Successful Leader in Your Practice (00:39) Office Talk: Referrals, Cohesive Team, & Office Causes (15:40) If you want a successful, thriving practice, you have to do what it takes to create such a thing! There are 3 basic things I think good practice leadership boils down to and I list th...

Ultimate O.D. Nugget - Marketing Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about marketing. Your goal is to grow your practice, so what does that mean in regards to marketing and the service you provide? Enjoy! Join in the fun and subscribe to the podcast...

5 Big Picture Things You Can Do to Give a Better Patient Experience - E63 Highlights from this episode: 5 Big Picture Things You Can Do to Give a Better Patient Experience (00:41) Office Talk: Staff Reviews & Office Intern (26:44) There are a million little things we can do to improve the patient experience throughout their visit with us. However, if you don't get the big picture things right...

What Do You Do Here? - E62 Highlights from this episode:  What Do You Do Here? (00:48) Office Talk: Finding your sweet spot, Community, etc. (12:16) I'm bringing back a famous John F. Kennedy story to illustrate the bigger vision of what we do every day. You need to know for yourself what your purpose is in your practice, community, staff, etc. Once you have this figured out, you can dir...

5 Things a Door to Door Salesperson Can Teach You - E61 Highlights from this episode: 5 Things a Door to Door Salesperson Can Teach You (00:37) Office Talk: To Grow or No? (13:00) Door to door sales is hard. I would know, that was my summer job at one point in college. I canvased for a roofing company and as crazy and hard as it was, I learned a TON. And, looking back now, I realize there are thin...

What Football Taught Me About Optometry [Holiday Episode]- E60 Highlights from this episode:  What Football Taught Me About Optometry (00:42) Office Talk: Scleral Clinic Update, Docs going the extra mile, New Office low down (25:53) You may not be able to tell by looking at me but, I played college football. Football was a huge part of my life for many years and consequently taught me many th...

7 Reasons Your Patients Are Firing You - E59 Highlights from this episode:  7 Reasons Your Patients Are Firing You (00:56) Office Talk: Solution Reach, Patient Communication, & Networking (14:00) In our profession being "fired" by a patient doesn't necessarily mean someone is in our office blowing a gasket on us and storming out. No. For us, it's a quiet "firing". The patient will leave y...

Step-by-Step Guide to Building Your Organizational Chart - E58 Highlights from this episode:  Step-by-Step Guide to Building Your Organizational Chart (00:44) Office Talk: Ruth's Chris & New Schedule (11:28) If you've listened to past episodes, you've heard me mention the importance of having an organizational chart. First, you get the right people on the bus, THEN you need to get them in...

The Curse of Knowledge in Optometry - E57 Highlights from this episode: The Curse of Knowledge in Optometry (00:43) Office Talk: Rebranding my practice, new frame line update (14:04) Not to sound arrogant, but we are pretty smart people as optometrists! It takes a lot of work and a lot of schooling to do what we do and with that, I think we can sometimes forget how it feels to NOT know something a...

Optometry's Purple Cow - E56 Highlights from this episode: Optometry's Purple Cow (00:48) Office Talk: Recruiting a Doctor, Ruth's Chris, & Office Updates (15:30) The Purple Cow is a book by Seth Godin and I would highly recommend it! In this episode I apply the concepts in this book regarding marketing to our practices. Listen in and see where you fall in the Innovation Adoption Cycle and how...

3 Ways to Grow Your Practice 2X - E55 Highlights from this episode: 3 Ways to Grow Your Practice 2X (00:) Office Talk: Convo with my Mentor (13:41) There are so many little tricks out there claiming to be the "silver bullet" to success. Well, this one my friends just makes sense intuitively. If you have a goal, what is something you can do that may not GUARANTEE you hit it but it will vastly...

Step-by-Step Guide to Amazing Customer Service: Part 2 - E54 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 2 (00:42) Office Talk: Managed Care, Practice Purchases, & New Rules (14:37) In this week's episode, we are picking up where we left off last week in our guide to Amazing Customer Service. In part 1 we talked about: analyzing the Rx, knowing the patien...

Step-by-Step Guide to Amazing Customer Service: Part 1 - E53 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 1 (00:43) Office Talk: Growing the Practice & Office Culture (22:59) We talk about this all the time on this podcast and that is the importance of customer service. In this episode I give a step-by-step guide to implementing that in your optical. I'm t...

Are You Meeting Patient Expectations? - E52 Highlights from this episode: Are You Meeting Patient Expectations? (00:54) Office Talk: Blood in the Water & Staff Perks (18:06) What makes a great patient experience? The answer is meeting (or exceeding) the patient's expectations. The first step in this is figuring out what your patients' expectations actually are. You might be doing things that y...

3 Keys to a Successful Optical Patient Experience- E51 Highlights from this episode: 3 Keys to a Successful Optical Patient Experience (00:42) Office Talk: Luxury Frame Lines & Staying Cutting Edge (19:28) In most practices, optical is a huge profit center. Patients will spend more time in optical than with you and since it is such a huge chunk of their time in your office, you need to make su...

5 Keys to a Great Office Culture - E50   Highlights from this episode:   5 Keys to a Great Office Culture (00:38)  Office Talk: Recalls, Favorite Tools, & Culture Index ( 13:07)  If you have ever had a GREAT employer, you can probably attest to the fact that it had a great culture. That, my friends, is the secret sauce of an amazing workplace for both the owner/doctor and t...

5 Hats You Need to Wear as a Practice Owner - E49 Highlights from this episode: 5 Hats You Need to Wear as a Practice Owner (00:56) Office Talk: Morning Huddle, New Hire Progress (15:57) As a practice owner, it can be easy to get lost in the weeds and not spend your time and energy on the most productive things. Learning what is worthy of your attention is the first step. It has taken me a decade...

4 Keys to Starting an Office - E48 Highlights from this episode: 4 Keys to Starting an Office (00:45) Office Talk: New Office Design, Marketing (15:50) Having started one practice a decade ago and staring down the barrel of opening another one, I am acutely aware of several things that I believe are a top priority to make a successful new office. Some of these I've had to learn the hard way over t...

7 Things Your Patients Want: Part 2 - E47 Highlights from this episode: 7 Things Your Patients Want: Part 2 (00:34) Office Talk: Expo East & Practice Evaluation (12:05) This week we are wrapping up the 7 Things Your Patients Want and trust me you need to know all of these! Not only will this connect you more to your patients, but it will help you direct your time, effort, and energy to things...

7 Things Your Patients Want: Part 1 - E46 Highlights from this episode: 7 Things Your Patients Want: Part 1 (00:47) Office Talk: New Frame Lines, Online Presence (13:02) Patients have demands of us. When we forget this, the patient experience suffers and they will not stick around. This is Part 1 of a 2 part series on the big things that patients want. Some of them you may not expect so tune in an...