Optometry: The Ultimate O.D.

Multifocal Conversations You Need to Have - E45 Highlights from this episode:  Multifocal Conversations You Need to Have (00:37) Office Talk: Meetings, New Office, New Hire, Oh my! (11:36) Out of all the glasses/contacts we prescribe, multifocals could probably be considered the "problem child". These Rx's (and really the patients too for that matter) require some additional care and explanat...

Ultimate O.D. Nugget - The Vision Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about the vision. A vision is a living, breathing entity. If you don't nurture it, it will die. Enjoy! Join in the fun and subscribe to the podcast to keep up with al...

4 Simple Strategies for Growth - E44 Highlights from this episode: 4 Simple Strategies for Growth (00:45) Office Talk: Cold Start Practice Updates & Scleral Progress (:) If I were to ask you if you wanted to grow your practice, I'm sure the answer would be a resounding "YES"! The question then becomes, "how?". It's easy to have paralysis by analysis at that point if you don't have a clear visi...

Ultimate O.D. Nugget - Connecting Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I'm talking about connecting with people and building relationships. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the...

Principles of GreatCustomer Service - E43 Highlights from this episode: Principals of Great Customer Service (00:47) Office Talk: Analyzing Current Office for New Practice Decisions (9:41) A great example of exceptional customer service is how a conflict is handled. This is an art my friends and something that I have slowly been improving on since I began practicing. I have consolidated what I've...

Ultimate O.D. Nugget - The Power You Have Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I am talking about the power that you have and how it affects others. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming...

Setting Up a Successful Optical - E42 Highlights from this episode: Setting Up a Successful Optical (00:50) Four Questions: Least Favorite Part of the Job? (12:49) Office Talk: Big Announcement!! (21:03) Optical is a huge part of our practices (usually) not only for revenue but also just the sheer space it takes up. I strongly believe that an old, dark, and outdated optical is a great way to disco...

Ultimate O.D. Nugget - Taking Care of Your People Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss the importance of taking care of your team. They are what is going to get you through and build an amazing practice and if you don't take care of th...

5 Ways to Keep Optical Simple - E41 Highlights from this episode: 5 Ways to Keep Optical Simple (00:44) Four Questions: What you love about what you do? (11:00) Office Talk: The Week of Students (15:56) Optical is a large part of the majority of practices. If not set up correctly, it can be an area that can cause patients to glaze over and force your opticians into giving a mini-lens school just t...

Ultimate O.D. Nugget - Real Life Customer Service Example Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I give a real life example from my own practice of a situation in which we (in my opinion) provided exceptional customer service. Let how I handled it...

Keys to an Efficient Practice - E40 Highlights from this episode: Keys to an Efficient Practice (00:40) Four Questions: What did you know that you found out was wrong? (11:22) Office Talk: Sclerals & Staffing (19:59) We all know that there are a million little things that go in to a day in the office. Between all those things, I guarantee there are ways to make it more efficient. Today I give...

Ultimate O.D. Nugget - The Business of Optometry Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss how to learn the business side of an optometric practice. It's easier than you think. Enjoy! Join in the fun and subscribe to the podcast to keep up...

5 Steps to Marketing Your Practice Like a Pro - E39  Highlights from this episode:  5 Steps to Marketing Your Practice Like a Pro (00:42)   Office Talk: A Visit from Dr. Hass (14:37)  When times are tough or budgets need to be pared down, usually marketing is one of the first things to go unfortunately. I think marketing is usually put on the back burner because they are not go...

3 Unique Solutions to Glasses Issues - E38   Highlights from this episode:   3 Unique Solutions to Glasses Issues (00:55)  Four Questions (8:40)  Office Talk: Protect Your Reputation (19:10)  In today's run down we talk about some out-of-the-box optical solutions I have used over the years to help give my patients the kind of vision that they want and need for their l...

Ultimate O.D. Nugget - Standing on the Shoulders of Giants Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I think back to what one of my greatest mentors taught me through his love of this profession. Enjoy! Join in the fun and subscribe to the podcast to...

Ultimate O.D. Nugget - Be in the Mix  Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we are making a point of knowing the state of your practice. Be in the mix! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content...

Staffing: The Family You Choose - E37   Highlights from this episode:  Staffing: The Family You Choose (00:40)  Office Talk: Tales of the Specialty Niche (11:48)  Staffing. It's one of the most consistent battles we face as practice owners. In this episode, we cover the importance of having a vision for your office, what your metrics are for knowing how many staff you need and...

Ultimate O.D. Nugget - Patient Appreciation Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I talk about something I do in my practice to show patient appreciation that ALSO works as a form of internal marketing. Enjoy! Join in the fun and subscribe to the...

5 Little Things That Will Make A Big Difference in Your Practice - E36 Highlights from this episode: 5 Little Things That Will Make A Big Difference In Your Practice (00:36) Office Talk: Staff out and Scleral Fits! (11:48) In today's episode, I have some rarely mentioned pearls that can improve your efficiency in the exam chair and give you a new perspective on a common headache we have to deal wi...

Ultimate O.D. Nugget - The Power of Networking Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I talk about the power of networking. Whatever your goals are, there are people out there that can help you reach them. Time to utilize your network and find them...

The Patient Experience: Part 3 - E35 Highlights from this episode: The Patient Experience: Part 3 (00:48) Cold Start: Paying Yourself (10:39) Office Talk: Staff Quizzes (17:26) This week we finish up the Patient Experience series where we are taking a look at the process a patient goes through coming into your practice and seeing it all from their perspective. The final part we discuss today is co...

Ultimate O.D. Nugget - Do More of What You Love Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie shares his philosophy on how to make your practice and life in general more enjoyable. Join in the fun and subscribe to the podcast to keep up with al...

The Patient Experience: Part 2 - E34 Highlights from this episode:  Patient Experience: Part 2 (00:50) Office Talk: Mistakes & Office Updates (18:48) Closing Thought: The Hedonic Treadmill (28:11) In Part 2 of our Patient Experience series, we follow the patient through their actual exam with you and through the optical process. Remember to take a good look at your practice from the patie...

Ultimate O.D. Nugget - Vendor Relationships Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie gives some great advice on how to handle relationships with your vendors and use them to your advantage. Enjoy! Join in the fun and subscribe to the podca...

The Patient Experience: Part 1 - E33 Highlights from this episode:  The Patient Experience Part 1 (00:46) Office Talk: Be My Valentine (14:26) Over the next few episodes I am going to go through the patient life cycle and experience with you. I believe it's important to take a different perspective to know where you need to improve your practice and who better to take that perspective from th...