Modern Chiropractic Mastery

Dr. Kevin Christie shares Episode 7 of the MCM Student Business Show, designed for chiropractic students and early-career doctors, and featuring a clinical segment with Dr. Mark King.   Dr. Christie explains how new associates can contribute to practice growth by building a referral directory, reaching out—with patient permission—to allied healthcare professionals to strengthen patient care a...

Dr. Kevin Christie shares an audio-only webinar from a chiropractic business summit on improving the patient experience by distinguishing service from hospitality. Service is the technical, efficient delivery of care, while hospitality is how the experience makes patients feel through emotional connection and going beyond expectations.  Dr. Christie notes great hospitality can overcome servic...

Dr. Kevin Christie interviews Dr. Audra Lance, a Nashville-area chiropractor and owner of a cash-based clinic in Brentwood that treats high performers with longer appointments and individualized plans using techniques like DNS and ART. Dr. Lance shares her path from graduating National University of Health Sciences in 2013 to opening a practice immediately, including early financial hardship, slow...

Dr. Kevin Christie shares AI updates for chiropractors, outlining tools and practical uses he’s testing and recommending.   Dr. Christie highlights Perplexity for answering clinical questions and pulling reputable research, then describes using Claude (including Claude Cowork as an AI agent) to turn call notes into written action plans and to convert research into PowerPoint presentations. He...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a dynamic conversation with Dr. Benjamin Stevens about the journey to becoming an elite chiropractor. Together, they explore Dr. Stevens' Elite Clinical Operating System, a comprehensive approach designed to help chiropractors synthesize their skills and knowledge into a cohesive and effective practice.   Listeners...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of professionalism in chiropractic practice. He challenges listeners to reflect on their own definitions of being a "pro" and what it truly means to elevate their practice to the level of excellence seen in other professions.   Dr. Christie shares key insights on the mindset and behaviors that differentiat...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Lauren Johnson to explore the transformative power of stepping out of your comfort zone. Together, they discuss how Lauren and her husband, Ben, built their successful practice, Nashville Chiropractic and Sports Therapy, by embracing discomfort and pursuing growth.   Listeners will hear Dr. Johnson's persona...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie tackles the pressing issues facing the chiropractic profession today, inspired by Dr. Dennis Short's two-part series in Dynamic Chiropractic titled "The Future of Chiropractic."  Dr. Christie candidly discusses the paradox of rising demand for chiropractic care amidst significant challenges such as declining student enrollment...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes husband-and-wife chiropractic duo, Dr. Katie Kula and Dr. Joseph Kula, to discuss the theme of "hard things worth doing." Drawing from their experiences, the Kulas share how they navigated the complexities of their chiropractic journey, including the challenges faced during the pandemic and their significant decision to bu...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Darcy Sullivan, our resident SEO expert, for an engaging discussion on the latest trends in SEO and AI search. As the digital landscape continues to evolve, Darcy shares valuable insights on how chiropractors can adapt their marketing strategies to stay ahead of the curve.   The conversation dives deep into the i...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the critical topic of bridging the associate-owner chiropractor divide. He shares insights from his blog titled "Bridging the Associate Owner Chiropractor Divide: Creating Mutually Beneficial Relationships," addressing the challenges faced by both associates and practice owners. Dr. Christie emphasizes the importance of...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in an insightful discussion with Dr. Martin  Isaksson and Dr. Brian Nook from the International Federation of Sports Chiropractic (FICS). They explore the mission of FICS, emphasizing the importance of providing chiropractic care to athletes globally and the immense value of teamwork in sports settings. Dr.  Isaksson shares...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Brennan Donahue, a new MCM coach, about his journey from graduating Logan in 2016 to strategically building a sports-based practice near St. Louis.   Dr. Donahue shares starting in 200 square feet inside a CrossFit gym before moving into a 1,400-square-foot clinic, with plans to double space, add another chiropr...

Dr. Kevin Christie explains how chiropractors can position themselves as the go-to disc injury expert in their community using an “audience builder” framework. He outlines an XY-axis positioning concept (expert vs. non-expert; generalist vs. specific) and emphasizes that clinical skill is essential but visibility and perception in the community determine whether patients see you as an expert. &nbs...

On this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Rob Pesale, a Stratford, Connecticut chiropractor who has been in practice since 1990, and now works alongside his son, Dr. Drew Pesale. Their conversation explores the lessons that come with long-term success, including the importance of community within the MCM Mastermind, embracing diverse perspectives, and staying...

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire tea...

Dr. Kevin Christie interviews UK chiropractor Dr. Chris Chippendale about why patient communication and overall patient experience will become even more important as AI adoption grows in healthcare. They also announce a one-day Patient Experience Masterclass in London on June 20, 2026. The masterclass will be co-taught by Dr. Chippendale (doctor communication and training) and Dr. Christie (design...

Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff.   He breaks down common obstacles within all chiropractic clinics.   Dr. Christie explains that barriers can be offset by world-c...

Dr. Kevin Christie interviews Dr. Steven Reinlie of Austin, Texas about his path after graduating from Parker in December 2021, working as an associate, and opening his own practice a little over a year ago. Dr. Reinlie describes negotiating a revenue-based split that pushed him to develop referral relationships, setting a goal of meeting 40 new contacts, and finding early clinic spaces through co...

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching.   The main discussion outlines seven reasons for coaching resistance: (1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship (2) the “I can figure it out myself” trap and trial-and-error costs (3)...

Dr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs.   They discuss a key mindset shift: seeing yourself as an entrepren...

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Benjamin Fergus to discuss his innovative non-surgical joint replacement technique for knees, shoulders, and hips.   Dr. Fergus shares the development of his evidence-based approach, which integrates advanced techniques, shockwave therapy, specific dietary protocols, and structured rehab exercises to address...

In this thought-provoking solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the hidden mental habits that quietly shape our decisions, confidence, and success—cognitive distortions. Drawing from Dr. Seth Gillihan’s work in Cognitive Behavioral Therapy, Dr. Christie breaks down common thinking traps like all-or-nothing thinking, catastrophizing, and emotional reasoning...

In this episode of Modern Chiropractic Mastery, host Kevin Christie is joined by longtime coach and collaborator, Dr. Curt Kippenberger. The discussion explores the updated landscape of evidence-based chiropractic practices, highlighting both exciting trends and current challenges. They delve into strategies used by successful practices, including the integration of new technologies and the import...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the critical difference between signal and noise in business, using the metaphor of navigating a storm to illustrate how distractions can derail growth. He explains that successful chiropractors and entrepreneurs focus on high-leverage signals—key metrics like new patient numbers, office visits, revenue, and patient adhere...