Modern Chiropractic Mastery

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Michael Woll, co-owner of Posted Social, to break down what it really takes to run successful Facebook and Instagram ads for chiropractic practices. Michael walks through the entire advertising funnel, from getting your ads in front of the right people to generating leads, booking appointments, and ultimately convert...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Chris Gandy back to the show for another conversation about something every chiropractor should be thinking about: building a stronger financial future. Kevin and Chris pick up where their last conversation left off, diving into retirement investing, tax strategies, student loans, and some important changes that have come...

Dr. Kevin Christie interviews CPA and “fractional CFO” Greg Crabtree about the current economic landscape and its implications for chiropractic practices, discussing the importance of understanding financial frameworks and metrics for sustainable growth. Greg shares his insights on the impact of recent economic shifts, emphasizing that the best-run practices are now gaining market share and profit...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie revisits the timeless principles of guerrilla marketing, originally popularized by J. Conrad Levinson in 1984, and adapts them for the modern chiropractic landscape. He emphasizes the importance of persistence in marketing, highlighting that most prospects require multiple touchpoints before they convert into patients.   Liste...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Pablo D. Blanco from avanmed back to the podcast for a conversation about an area of practice that can have a much bigger impact than you might realize: the front desk.   They break down what it really costs to hire and maintain front desk staff—and why the hourly wage is only part of the equation. From recruiting and...

In this episode of Modern Chiropractic Mastery , Dr. Kevin Christie welcomes Dan Wood to explore the intricate world of practice finances and analytics. Dan, who has a unique background in corporate finance and experience with Mount Lookout Chiropractic, shares invaluable insights into optimizing financial metrics for chiropractic practices. The discussion delves into the importance of understandi...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of the beginner's mindset and its vital role in continuous growth for chiropractors. He reflects on his own journey from a newly graduated chiropractor to a practice owner and the challenges that come with experience. Dr. Christie emphasizes that the moment you believe you have mastered your craft is the moment...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Mark Fox, the president of CBG, to discuss revolutionary approaches to healthcare that are reshaping the way employers and employees interact with their health plans. Mark shares insights into CBG's innovative "Free and Clear" plan, which aims to eliminate the financial barriers that often prevent employees from seeking ne...

In this episode of Modern Chiropractic Mastery , Dr. Kevin Christie sits down with Dr. Mark Howarter to discuss the growing role of shockwave therapy in chiropractic practice and how demo days can help introduce this treatment to more patients. Dr. Howarter shares his experience integrating shockwave therapy into his practice, the results he has seen, and the importance of becoming a trusted resou...

In this solo episode, Dr. Kevin Christie clarifies what “scaling” really means for chiropractors: growing in a robust, sustainable way by increasing revenue without matching overhead increases, improving profit margins, and reducing burnout while delivering better patient outcomes. Dr. Christie emphasizes starting with a clear personal and professional vision using Strategic Coach’s R-Factor quest...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a captivating conversation with chiropractic icon Dr. Leonard Faye, who brings over six decades of invaluable experience to the table. Dr. Faye shares his profound insights on the evolution of chiropractic care and the significance of the biopsychosocial model in practice—because a little science goes a long way in under...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie outlines the ten essential aspects of becoming a successful MCM chiropractor. He emphasizes that being a great clinician is the foundation of any thriving practice and sets the stage for the subsequent ten elements that contribute to a remarkable patient experience.   Dr. Christie dives into the significance of dominating the...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Cody Dimak to explore the multifaceted world of active rehabilitation within chiropractic practice. They discuss innovative strategies for integrating rehabilitation into your practice, regardless of your clinic's model, and how to effectively collaborate with trainers and other professionals in the field.  ...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie presents a solo deep dive into the principles of influence as outlined by renowned psychologist Robert Cialdini. Drawing from Cialdini's seminal works, including "Influence" and "Pre-Suasion," Dr. Christie explores how these principles can ethically enhance patient interactions and improve practice outcomes.   Listeners will l...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares reflections from his transformative six-week immersion trip to the Cotswolds, England. He discusses the journey of planning and executing this ambitious family adventure, highlighting the importance of vision and preparation in achieving significant life goals.   Dr. Christie delves into the concept of the R Factor ques...

Dr. Kevin Christie interviews Dr. Beau Beard about building a successful chiropractic practice in Birmingham, Alabama, and establishing himself as a trusted community expert since opening in 2014. Dr. Beard shares how a limited marketing budget led him to focus on grassroots community engagement—working races, joining running clubs, connecting with athletes, and using a “working interview” approac...

Dr. Kevin Christie shares Episode 7 of the MCM Student Business Show, designed for chiropractic students and early-career doctors, and featuring a clinical segment with Dr. Mark King.   Dr. Christie explains how new associates can contribute to practice growth by building a referral directory, reaching out—with patient permission—to allied healthcare professionals to strengthen patient care a...

Dr. Kevin Christie shares an audio-only webinar from a chiropractic business summit on improving the patient experience by distinguishing service from hospitality. Service is the technical, efficient delivery of care, while hospitality is how the experience makes patients feel through emotional connection and going beyond expectations.  Dr. Christie notes great hospitality can overcome servic...

Dr. Kevin Christie interviews Dr. Audra Lance, a Nashville-area chiropractor and owner of a cash-based clinic in Brentwood that treats high performers with longer appointments and individualized plans using techniques like DNS and ART. Dr. Lance shares her path from graduating National University of Health Sciences in 2013 to opening a practice immediately, including early financial hardship, slow...

Dr. Kevin Christie shares AI updates for chiropractors, outlining tools and practical uses he’s testing and recommending.   Dr. Christie highlights Perplexity for answering clinical questions and pulling reputable research, then describes using Claude (including Claude Cowork as an AI agent) to turn call notes into written action plans and to convert research into PowerPoint presentations. He...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a dynamic conversation with Dr. Benjamin Stevens about the journey to becoming an elite chiropractor. Together, they explore Dr. Stevens' Elite Clinical Operating System, a comprehensive approach designed to help chiropractors synthesize their skills and knowledge into a cohesive and effective practice.   Listeners...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of professionalism in chiropractic practice. He challenges listeners to reflect on their own definitions of being a "pro" and what it truly means to elevate their practice to the level of excellence seen in other professions.   Dr. Christie shares key insights on the mindset and behaviors that differentiat...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Lauren Johnson to explore the transformative power of stepping out of your comfort zone. Together, they discuss how Lauren and her husband, Ben, built their successful practice, Nashville Chiropractic and Sports Therapy, by embracing discomfort and pursuing growth.   Listeners will hear Dr. Johnson's persona...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie tackles the pressing issues facing the chiropractic profession today, inspired by Dr. Dennis Short's two-part series in Dynamic Chiropractic titled "The Future of Chiropractic."  Dr. Christie candidly discusses the paradox of rising demand for chiropractic care amidst significant challenges such as declining student enrollment...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes husband-and-wife chiropractic duo, Dr. Katie Kula and Dr. Joseph Kula, to discuss the theme of "hard things worth doing." Drawing from their experiences, the Kulas share how they navigated the complexities of their chiropractic journey, including the challenges faced during the pandemic and their significant decision to bu...