Modern Chiropractic Mastery

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Darcy Sullivan, our resident SEO expert, for an engaging discussion on the latest trends in SEO and AI search. As the digital landscape continues to evolve, Darcy shares valuable insights on how chiropractors can adapt their marketing strategies to stay ahead of the curve.   The conversation dives deep into the i...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the critical topic of bridging the associate-owner chiropractor divide. He shares insights from his blog titled "Bridging the Associate Owner Chiropractor Divide: Creating Mutually Beneficial Relationships," addressing the challenges faced by both associates and practice owners. Dr. Christie emphasizes the importance of...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in an insightful discussion with Dr. Martin  Isaksson and Dr. Brian Nook from the International Federation of Sports Chiropractic (FICS). They explore the mission of FICS, emphasizing the importance of providing chiropractic care to athletes globally and the immense value of teamwork in sports settings. Dr.  Isaksson shares...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Brennan Donahue, a new MCM coach, about his journey from graduating Logan in 2016 to strategically building a sports-based practice near St. Louis.   Dr. Donahue shares starting in 200 square feet inside a CrossFit gym before moving into a 1,400-square-foot clinic, with plans to double space, add another chiropr...

Dr. Kevin Christie explains how chiropractors can position themselves as the go-to disc injury expert in their community using an “audience builder” framework. He outlines an XY-axis positioning concept (expert vs. non-expert; generalist vs. specific) and emphasizes that clinical skill is essential but visibility and perception in the community determine whether patients see you as an expert. &nbs...

On this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Rob Pesale, a Stratford, Connecticut chiropractor who has been in practice since 1990, and now works alongside his son, Dr. Drew Pesale. Their conversation explores the lessons that come with long-term success, including the importance of community within the MCM Mastermind, embracing diverse perspectives, and staying...

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire tea...

Dr. Kevin Christie interviews UK chiropractor Dr. Chris Chippendale about why patient communication and overall patient experience will become even more important as AI adoption grows in healthcare. They also announce a one-day Patient Experience Masterclass in London on June 20, 2026. The masterclass will be co-taught by Dr. Chippendale (doctor communication and training) and Dr. Christie (design...

Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff.   He breaks down common obstacles within all chiropractic clinics.   Dr. Christie explains that barriers can be offset by world-c...

Dr. Kevin Christie interviews Dr. Steven Reinlie of Austin, Texas about his path after graduating from Parker in December 2021, working as an associate, and opening his own practice a little over a year ago. Dr. Reinlie describes negotiating a revenue-based split that pushed him to develop referral relationships, setting a goal of meeting 40 new contacts, and finding early clinic spaces through co...

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching.   The main discussion outlines seven reasons for coaching resistance: (1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship (2) the “I can figure it out myself” trap and trial-and-error costs (3)...

Dr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs.   They discuss a key mindset shift: seeing yourself as an entrepren...

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Benjamin Fergus to discuss his innovative non-surgical joint replacement technique for knees, shoulders, and hips.   Dr. Fergus shares the development of his evidence-based approach, which integrates advanced techniques, shockwave therapy, specific dietary protocols, and structured rehab exercises to address...

In this thought-provoking solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the hidden mental habits that quietly shape our decisions, confidence, and success—cognitive distortions. Drawing from Dr. Seth Gillihan’s work in Cognitive Behavioral Therapy, Dr. Christie breaks down common thinking traps like all-or-nothing thinking, catastrophizing, and emotional reasoning...

In this episode of Modern Chiropractic Mastery, host Kevin Christie is joined by longtime coach and collaborator, Dr. Curt Kippenberger. The discussion explores the updated landscape of evidence-based chiropractic practices, highlighting both exciting trends and current challenges. They delve into strategies used by successful practices, including the integration of new technologies and the import...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the critical difference between signal and noise in business, using the metaphor of navigating a storm to illustrate how distractions can derail growth. He explains that successful chiropractors and entrepreneurs focus on high-leverage signals—key metrics like new patient numbers, office visits, revenue, and patient adhere...

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Solomon Thimothy to discuss the intersection of AI search and chiropractic marketing. They delve into how chiropractors can leverage AI search to be found by potential patients, emphasizing the importance of consistent content creation.   Solomon shares his expertise in AI search optimization, detailing methodologies suc...

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the often-overlooked positives of being a chiropractor. He acknowledges the challenges in the profession but emphasizes that every industry has its issues.   Drawing from responses in the Forward Thinking Chiropractic Alliance Facebook group, Dr. Christie highlights various benefits, including integrated setti...

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie speaks with Amy Bukszpan PhD, an ultra-runner and mental performance coach, about the mental aspects of endurance sports and their application in business.   Bukszpan shares her experience working with endurance athletes on building mental toughness and resiliency, stressing the importance of flexibility and adaptability....

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie reviews the positives and accomplishments of 2025, both personal and professional. He highlights family trips, successful mastermind groups, and record-breaking revenue in his chiropractic practice.   Looking ahead to 2026, Dr. Christie outlines his vision, emphasizing continued personal health improvements, revenue growth, ne...

In this episode, Dr. Tim   Bertelsman joins the podcast for the second time to discuss how AI is revolutionizing the chiropractic profession, particularly through its applications in Electronic Health Records (EHR).   Dr. Bertelsman shares his excitement about the future of healthcare and the role data plays in improving patient outcomes and satisfaction. The conversation covers the chal...

In this episode of the MCM Student Business Show, hosts Dr. Kevin Christie and Dr. Gage Winkels, along with a special clinical segment from Dr. Mark King, provide invaluable insights for chiropractic students and new graduates.   The episode discusses key business strategies such as the importance of emergency and sinking funds, effective marketing with an Allied Health Network, and vital cli...

In this episode of Modern Chiropractic Mastery, host Kevin Christie welcomes back financial expert Garrett Gunderson, who last appeared on the podcast in 2018.   Christie and Gunderson discuss the current financial landscape for chiropractors, emphasizing the importance of financial strategies beyond clinical skills. Topics include earning potential, psychological factors, and the necessity o...

In this episode, Dr. Kevin Christie interviews Mark Sanna, a second-generation chiropractor, who shares his personal and professional journey in the chiropractic field.   Mark discusses the evolution of chiropractic care, from starting his practice in Connecticut in the mid-90s to becoming the CEO of Breakthrough Coaching. He emphasizes the importance of chiropractic adjustments, ongoing rese...

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie is joined by Carolyn Bolt of Crossfield Design. They discuss their collaboration on updating Dr. Christie's practice and dive into important trends and tips for chiropractic office design in 2025.   Topics include the importance of investing in office aesthetics and functionality, the impact of modern design on patient pe...