Marketing EdVenture with Jacque' Walker

Episode 52. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, we define: broadcast advertising outdoor advertising --------------------------------------------------------------------------------...

Episode 51. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising types of advertising and the forms of media used in advertising. In today's episode, we: define advertising go over the 8 reasons for advertising 4 types of advertising ----------------------------------------------------...

Episode 50. I'm so excited to celebrate the milestone of 50 episodes. I thank you for taking time out of you schedule and listening to Marketing EdVenture as we explore the world of fashion marketing. Today's episode is covering 50 things about the Big 4 Fashion Weeks. I will share interesting and factual information that you can share with your students. Some topics are: Timelines Designers Venue...

Episode 49. The fashion industry has a variety of ways for consumers to shop. in the episode, I explain 4 types of retail groups and the categories of retailers within each one. ------------------------------ RESOURCES 👗Ultimate Fashion Marketing Class Bundle Marketing EdVenture Website Marketing EdVenture TPT Store This resource is packed with: 4 vibrant presentations, fun and engaging activitie...

Episode 48. Too often people only think of designers and retail when it comes to the fashion industry. Today I'm covering the 4 levels of the fashion industry and giving some insight to various job opportunities within each level. ------------------------------ RESOURCES 👗Ultimate Fashion Marketing Class Bundle Marketing EdVenture Website Marketing EdVenture TPT Store This resource is packed with...

Episode 47. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is about Display Elements, Planograms, and Touchpoints. ------------------------------...

Episode 46. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is about Atmospherics and Floorplans. ------------------------------ RESOURCES 👗Visual...

Episode 45. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is exterior and interior displays. ------------------------------ RESOURCES 👗Visual Me...

Episode 44. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints This is one of the most popular topics for fashion educators to teach. ------------------------------...

Episode 43. Do you ever get to the week before you have to report back to your campus and feel like, "Where has my summer gone?" I understand that feeling all too well. In the episode, I give some insight of how you can: Streamline your prep Develop your syllabus Prepare your lesson plan Make it through "Day One" ----------------------------------------------------------- Connect with me: www.mark...

Episode 42. Generally, there is no professional development for fashion teacher content. ​Fashion Marketing School was developed with this in mind. ​Fashion Marketing School is what EVERY new and veteran fashion teacher needs to immediately engage their students from the very first day of school. 👠Fashion Marketing Teachers 🧵Family and Consumer Sciences Teachers 💻Business Teachers 👩🏾‍🏫Any te...

Episode 41. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement. Today I'm discussing Contrast, Emphasis, Rhythm, and Movement. ----------------------------------------- Get the Fashion Marketing Start Pack to kick off an e...

Episode 40. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement. Today I'm discussing balance, emphasis, and proportion. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, r...

Episode 39. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing space, form, value and type. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information...

Episode 38. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing TEXTURE. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. F...

Episode 37. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing LINE. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. Foll...

Episode 36. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing shape. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. Fol...

Episode 35. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing color. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. Fol...

Episode 34. This episode is a 3-part series about the marketing concept. I'm covering: target market, marketing mix, marketing functions. Today I'm discussing the marketing functions. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. Follow me on Instagram&nb...

Episode 33. This episode continues a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm talking about the marketing mix. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. Follow me on Instagram&nbs...

Episode 32. This episode starts a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm starting with the target market. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. Follow me on Instagram ...

Episode 31. Today I'm focusing on logistics. As you've learned over the last few weeks, there are many parts to a fashion show production. This 10th and final part, will give you insight on: securing your location seating changing rooms the front and back of house security. ----------------------------------------- COMING SOON..... If you find value with this fashion show production series, I have...

Episode 30. Today is a special episode. I cover the Met Gala and all things that make it what it is today. Let me tell you, in researching for this episode, I learned tons of things that I never have known. I took a deep dive into everything that there is to know about the Met Gala. And I'm really excited to share that with you today. Be prepared to learn about the: History Purpose Theme Dress Cod...

Episode 29. Promotion is one of the seven marketing functions and is key to the success of any marketing campaign. In this episode, you will learn about the 5 marketing collateral and channels of distribution used to effectively promotion your fashion show production. ----------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows...

Episode 28. Today, we are spotlighting stage coordination. This is very key because this is where it's all going down for the fashion show. I'm covering five areas: Music, Props Stage setting Runway Capturing the show ----------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several h...