Marketing EdVenture with Jacque' Walker

Episode 77. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & Objectives Fashion company profile Target market Competitive advantage & Industry trends Advertising media Today's episode introduces the Competitive Advantage. ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertising...

Episode 76. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & Objectives Fashion company profile Target market Competitive advantage & Industry trends Advertising media Today's episode introduces the Target Market . ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertising Campaig...

Episode 75. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & Objectives Fashion company profile Target market Competitive advantage & Industry trends Advertising media Today's episode introduces the Fashion Company Profile . ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertisi...

Episode 74. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & Objectives Fashion company profile Target market Competitive advantage & Industry trends Advertising media Today's episode introduces the Executive Summary and details the SMART criteria for creating effective objectives. ---------- RESOURCES 🎙️ Episode 15 - Executive Summar...

Episode 73. In this episode, I discuss one of the Promotional Mix Elements - Formal and Informal Function Special Events. -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Special Events? 👗Special Event Presentation 👗Special Event Activities Red Carpet Fashion Trends MET Gala --------------------------------------------------...

Episode 72. In this episode, I discuss one of the Promotional Mix Elements - Online and Enrollment Special Events. -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Special Events? 👗Special Event Presentation 👗Special Event Activities Red Carpet Fashion Trends MET Gala ---------------------------------------------------------...

Episode 71. In this episode, I discuss one of the Promotional Mix Element - Special Events: What it is The purpose Characteristics 1 of 3 types of special events -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Special Events? 👗Special Event Presentation 👗Special Event Activities Red Carpet Fashion Trends MET Gala ----------...

Episode 70. In this episode, I discuss public relations: What it is The purpose What it involves Comparison to advertising Difference between publicity and public relations -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Selling? Look no further. I have the Ultimate Selling Bundle that will help your students learn through ac...

Episode 69. In this episode, I discuss publicity: What it is The purpose Characteristics The components of a press kit -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Selling? Look no further. I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation. This b...

Episode 68. In this episode, I discuss the last 3 steps of the selling process. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention -------------------------------------------------------...

Episode 67. In this episode, I discuss Closing the Sale as a part of the Selling Process - Step 5 Providing a Solution. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention ---------------...

Episode 66. In this episode, I discuss Overcoming Objections as a part of the Selling Process - Step 4 Providing a Solution. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention ----------...

Episode 65. In this episode, I discuss Features and Benefits as a part of the Selling Process - Step 3 Showcasing features and benefits . ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retenti...

Episode 64. In this episode, I discuss Customer Types as a part of the Selling Process - Step 2 Determining Needs and Wants. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention ----------...

Episode 63. In this episode, I discuss Buying Motives as a part of the Selling Process - Step 2 Determining Needs and Wants. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention ----------...

Episode 62. In this episode, I will: Define selling Explain how selling works as a function of marketing and a promotional element Begin the discussion of the 1st step of the 8-step selling process ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providin...

Episode 61. The 1st anniversary of this podcast, Marketing EdVenture with Jacqué, kinda snuck up on me. I'm thankful 🙏🏽for you being a faithful listener. Highlights from this episode: 💫The Top 3 Fashion Marketing series from this podcast 💫What's to come for 2025 ------------------------------------------------------------------------ RESOURCES FOR VISUAL MERCHANDISING 👗Visual Merchandising pr...

Bonus Episode 60. This episode spotlights the trends in Sales Promotion. It is one of six elements that make up the promotional mix. -------------------------------------------------------------------------------- RESOURCE Looking resources to teach Advertising? Look no further. I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content. This bundle can be acces...

Episode 59. The focus is Sales Promotion. It is one of six elements that make up the promotional mix. I will cover: What sales promotion is Sales promotion objectives Uses for sales promotion and the various types of sales promotion. -------------------------------------------------------------------------------- RESOURCE Looking resources to teach Advertising? Look no further. I have the Ultimate...

Episode 58. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Mobile Advertising. -------------------------------------------------------------------------------- RESOURCE Looking...

Episode 57. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Social Media Advertising. -------------------------------------------------------------------------------- RESOURCE L...

Episode 56. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Merchandise Packaging. -------------------------------------------------------------------------------- RESOURCE Look...

Episode 55. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Product Placement. -------------------------------------------------------------------------------- RESOURCE Looking...

Episode 54. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Email and Internet Advertising. -------------------------------------------------------------------------------- RESO...

Episode 53. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Print Media. -------------------------------------------------------------------------------- RESOURCE Looking resources...