Marketing EdVenture

Marketing EdVenture with Jacque' Walker

Education EN ↓ 78 episodes

Hey there,Welcome to “Marketing EdVenture with Jacque’ Walker”, THE HUB for Business, Fashion, Marketing, and other CTE Educators that integrate marketing into the learning experience. I’m a former educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and certified entrepreneurship academy while being a DECA advisor. I have over 20 years of experience in sales, retail management, and project management. My mission is to equip secondary educators with marketing resources to connect the classroom to digi...

Be sure to visit the podcast's website and support the creator: www.marketingedventure.com

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Marketing EdVenture

Episodes

77. Compiling a Competitive Advantage Profile for an Advertising Campaign | Fashion Marketing Series, Part 4 21.04.2025 18:59

Episode 77. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & Objectives Fashion company profile Target market Competitive advantage & Industry trends Advertising media Today's episode introduces the Competitive Advantage. ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertising...

76. Segmenting a Target Market for Effective Advertising Campaign | Fashion Marketing Series, Part 3 07.04.2025 19:31

Episode 76. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & Objectives Fashion company profile Target market Competitive advantage & Industry trends Advertising media Today's episode introduces the Target Market . ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertising Campaig...

75. Creating a Fashion Company Profile for an Advertising Campaign | Fashion Marketing Series, Part 2 24.03.2025 23:46

Episode 75. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & Objectives Fashion company profile Target market Competitive advantage & Industry trends Advertising media Today's episode introduces the Fashion Company Profile . ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertisi...

74. SMART Advertising Campaign Objectives & Executive Summary | Fashion Marketing Series, Part 1 17.03.2025 29:17

Episode 74. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & Objectives Fashion company profile Target market Competitive advantage & Industry trends Advertising media Today's episode introduces the Executive Summary and details the SMART criteria for creating effective objectives. ---------- RESOURCES 🎙️ Episode 15 - Executive Summar...

73. Special Events Functions as a Promotional Activity Fashion Marketing, Part 3 10.03.2025 19:14

Episode 73. In this episode, I discuss one of the Promotional Mix Elements - Formal and Informal Function Special Events. -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Special Events? 👗Special Event Presentation 👗Special Event Activities Red Carpet Fashion Trends MET Gala --------------------------------------------------...

72 - Special Events as a Promotional Activity (Online) _ Fashion Marketing, Part 2 24.02.2025 23:58

Episode 72. In this episode, I discuss one of the Promotional Mix Elements - Online and Enrollment Special Events. -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Special Events? 👗Special Event Presentation 👗Special Event Activities Red Carpet Fashion Trends MET Gala ---------------------------------------------------------...

71. Special Events as a Promotional Activity (In-person) | Fashion Marketing, Part 1 18.02.2025 20:48

Episode 71. In this episode, I discuss one of the Promotional Mix Element - Special Events: What it is The purpose Characteristics 1 of 3 types of special events -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Special Events? 👗Special Event Presentation 👗Special Event Activities Red Carpet Fashion Trends MET Gala ----------...

70. Framing Your Image with Public Relations | Fashion Marketing 02.02.2025 22:19

Episode 70. In this episode, I discuss public relations: What it is The purpose What it involves Comparison to advertising Difference between publicity and public relations -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Selling? Look no further. I have the Ultimate Selling Bundle that will help your students learn through ac...

69. The One Promotional Element That is FREE...Publicity | Fashion Marketing 27.01.2025 18:41

Episode 69. In this episode, I discuss publicity: What it is The purpose Characteristics The components of a press kit -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Selling? Look no further. I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation. This b...

68. After Closing the Sale - Upselling, Confirmation, and Retention | Fashion Marketing, Steps to Selling Part 7 20.01.2025 23:35

Episode 68. In this episode, I discuss the last 3 steps of the selling process. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention -------------------------------------------------------...

67. Solution to Commitment - 5 Ways to Close the Sale | Fashion Marketing, Steps to Selling Part 6 13.01.2025 15:46

Episode 67. In this episode, I discuss Closing the Sale as a part of the Selling Process - Step 5 Providing a Solution. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention ---------------...

66. Overcoming a Customer's Objections During the Selling Process | Fashion Marketing, Steps to Selling Part 5 06.01.2025 15:51

Episode 66. In this episode, I discuss Overcoming Objections as a part of the Selling Process - Step 4 Providing a Solution. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention ----------...

65. Selling Features and Benefits | Fashion Marketing, Steps to Selling Part 4 30.12.2024 17:51

Episode 65. In this episode, I discuss Features and Benefits as a part of the Selling Process - Step 3 Showcasing features and benefits . ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retenti...

64. Determining the Customer Type in the Selling Process | Fashion Marketing, Steps to Selling Part 3 23.12.2024 14:15

Episode 64. In this episode, I discuss Customer Types as a part of the Selling Process - Step 2 Determining Needs and Wants. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention ----------...

63. 3 Standard Buying Motives in the Selling Process | Fashion Marketing, Steps to Selling Part 2 16.12.2024 17:00

Episode 63. In this episode, I discuss Buying Motives as a part of the Selling Process - Step 2 Determining Needs and Wants. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention ----------...

62. The Study of Selling and the First Step - Engagement | Fashion Marketing, Steps to Selling Part 1 09.12.2024 14:18

Episode 62. In this episode, I will: Define selling Explain how selling works as a function of marketing and a promotional element Begin the discussion of the 1st step of the 8-step selling process ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providin...

61. 1st Anniversary: Top 3 Fashion Marketing Episodes and What's to Come in 2025 02.12.2024 20:04

Episode 61. The 1st anniversary of this podcast, Marketing EdVenture with Jacqué, kinda snuck up on me. I'm thankful 🙏🏽for you being a faithful listener. Highlights from this episode: 💫The Top 3 Fashion Marketing series from this podcast 💫What's to come for 2025 ------------------------------------------------------------------------ RESOURCES FOR VISUAL MERCHANDISING 👗Visual Merchandising pr...

60. Three Major Trends in Sales Promotion | Fashion Marketing (BONUS Episode) 25.11.2024 12:17

Bonus Episode 60. This episode spotlights the trends in Sales Promotion. It is one of six elements that make up the promotional mix. -------------------------------------------------------------------------------- RESOURCE Looking resources to teach Advertising? Look no further. I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content. This bundle can be acces...

59. Sales Promotion is the Partner to Advertising | Fashion Marketing 25.11.2024 27:47

Episode 59. The focus is Sales Promotion. It is one of six elements that make up the promotional mix. I will cover: What sales promotion is Sales promotion objectives Uses for sales promotion and the various types of sales promotion. -------------------------------------------------------------------------------- RESOURCE Looking resources to teach Advertising? Look no further. I have the Ultimate...

58. Mastering Mobile Advertising | Fashion Marketing, Part 8 18.11.2024 27:21

Episode 58. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Mobile Advertising. -------------------------------------------------------------------------------- RESOURCE Looking...

57. Key Points About Social Media Advertising | Fashion Marketing, Part 7 11.11.2024 24:00

Episode 57. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Social Media Advertising. -------------------------------------------------------------------------------- RESOURCE L...

56: Why Merchandise Packaging is a Selling Factor | Fashion Advertising, Part 6 04.11.2024 16:43

Episode 56. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Merchandise Packaging. -------------------------------------------------------------------------------- RESOURCE Look...

55: Why Product Placement is a Growing Trend | Fashion Advertising, Part 5 28.10.2024 18:58

Episode 55. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Product Placement. -------------------------------------------------------------------------------- RESOURCE Looking...

54. Going Digital with Email and Internet | Fashion Advertising, Part 4 21.10.2024 20:03

Episode 54. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Email and Internet Advertising. -------------------------------------------------------------------------------- RESO...

53. Is Print Media Still Relevant? | Fashion Advertising, Part 3 14.10.2024 23:35

Episode 53. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Print Media. -------------------------------------------------------------------------------- RESOURCE Looking resources...