Market To Shelf Mastery

In this episode, Leisa reflects on the journey of Series One of Market to Shelf Mastery, expressing heartfelt gratitude to all the guests and listeners who have contributed to its success.  Excitingly, Market to Shelf Mastery will return for Series Two in January 2027, promising even more engaging conversations and insights. Join Leisa in celebrating the accomplishments of the first series and get...

In this episode, we are delighted to welcome Helen, the founder of The Lovely Gift Company, as she shares her unique journey from market stall to retail shelf. Helen recounts the inspiring story behind her brand, which was born out of her personal experiences with her premature twins and her desire to create keepsakes that cherish special memories. She discusses how her background in marketing and...

In this episode we are excited to feature Laura Peill, the founder of Tired Mum's Coffee. Laura shares her unique journey from being a new mum in need of caffeine to creating a coffee brand that truly understands the needs of parents. She discusses how her love for coffee evolved from a simple pick-me-up to a cherished daily ritual, leading to the conception of her brand. Listeners will learn abou...

In this episode, we are thrilled to welcome Abi Adefisan co-founder of Yumchop Foods. Abi shares her inspiring journey of making African flavours accessible to the mainstream, starting from a grassroots initiative to now being stocked in Tesco.  Listeners will discover how Yumchop Food was born from a passion to bring traditional African meals to everyday consumers, particularly in universities an...

In this episode we are excited to welcome Sanda Condratiuc, owner of Deuke's Honey, who shares her fascinating journey from a third-generation beekeeper to launching a premium monofloral honey brand in the UK. Sanda delves into the rich history of her family's beekeeping legacy and how her upbringing shaped her approach to the honey industry today. Listeners will gain insights into the unique char...

In this episode of Market to Shelf Mastery, we are thrilled to feature Kathryn Bumby, Founder of The Yorkshire Pasta Company. Kathryn shares her inspiring story of launching a British pasta brand that aims to rival the premium Italian offerings, all while navigating the challenges of starting a business during the pandemic.   Listeners will learn about Kathryn's journey from the initial idea spark...

In this episode of Market to Shelf Mastery, we are excited to welcome Mike Crozier, the founder of Angels Dare Cocktails. Mike shares his inspiring journey from a 25-year career in hospitality to launching his own line of premium ready-to-drink cocktails during the pandemic. Listeners will discover how Mike transformed a lockdown passion project into a thriving brand, emphasising the importance of...

In this episode of Market to Shelf Mastery, we are delighted to feature Rosie Bulwer, the Sales and Marketing Executive at Botivo Drinks. Rosie shares her unique journey from university graduate to a pivotal player in a burgeoning drinks brand, revealing how her passion for food and drink led her to secure a role at Botivo after a serendipitous encounter at a farming festival. Listeners will gain...

In this episode of Market to Shelf Mastery, we are excited to welcome Paul Turner, the founder and owner of Alf Turner, to share his remarkable journey from a family butcher to a successful entrepreneur in the food industry. Paul recounts the origins of his business, inspired by his grandfather's legacy, and the challenges he faced when launching his award-winning sausages into the competitive sup...

In this episode of Market to Shelf Mastery, we are thrilled to have Fran Gresswell, the founder and CEO of Riviera Iced Tea, share her inspiring journey from university student to successful entrepreneur. Fran discusses the origins of Riviera, the challenges of launching a new product during the pandemic, and her experiences navigating the competitive soft drink industry. Tune in to learn about th...

Market to Shelf Mastery is a podcast for ambitious food and drink founders working towards their first retail listing who want to hear from founders who have already made the leap. Every episode is a conversation with someone who has gone from market stall to retail shelf. We break down the real process behind their first "yes" — who they approached, how they pitched, how they followed up, the kno...