Market To Shelf Mastery

In this episode of Market to Shelf Mastery, we are delighted to feature Rosie Bulwer, the Sales and Marketing Executive at Botivo Drinks. Rosie shares her unique journey from university graduate to a pivotal player in a burgeoning drinks brand, revealing how her passion for food and drink led her to secure a role at Botivo after a serendipitous encounter at a farming festival. Listeners will gain...

In this episode of Market to Shelf Mastery, we are excited to welcome Paul Turner, the founder and owner of Alf Turner, to share his remarkable journey from a family butcher to a successful entrepreneur in the food industry. Paul recounts the origins of his business, inspired by his grandfather's legacy, and the challenges he faced when launching his award-winning sausages into the competitive sup...

In this episode of Market to Shelf Mastery, we are thrilled to have Fran Gresswell, the founder and CEO of Riviera Iced Tea, share her inspiring journey from university student to successful entrepreneur. Fran discusses the origins of Riviera, the challenges of launching a new product during the pandemic, and her experiences navigating the competitive soft drink industry. Tune in to learn about th...

Market to Shelf Mastery is a podcast for ambitious food and drink founders working towards their first retail listing who want to hear from founders who have already made the leap. Every episode is a conversation with someone who has gone from market stall to retail shelf. We break down the real process behind their first "yes" — who they approached, how they pitched, how they followed up, the kno...