Managing Marketing

Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry tradition, he was able to apply logic and common sense...

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA and has more than two decades of experience managing the finances of media, creative, PR agencies and more. He discusses the many challenges facing agencies and their finances and tasks us inside the agency financial nerve centre to remind us that advertising agencies are commercial businesses that rely on making a profit to not j...

Rebecca (Bec) Zemunik is the Managing Director of Digitas Australia and she shares the issues marketers face with not just the digital transformation of their businesses, but the important role data is increasingly playing in developing and managing the customer experience in a world where personal privacy has become a key issue. This focus on the role technology plays as an enabler for marketers...

Back again. This time, Paul Scott, advisor and director at Digital Village, General Manager at Evergreen Digital returns to talk about a subject he is passionate about and that is Agile. Paul co-authored with Andrew Walker, the book Beyond Agile - How to run smarter, faster and less wasteful projects which provides a history of Agile for software development and spells out the Agile principles the...

Guy Wieynk is the global CEO of digital agency, AnalogFolk and he shares his thoughts and ideas of working in digital agencies for the past three decades including AKQA, Publicis and now AnalogFolk on the opportunities for technology to be used in a positive way for marketers and their customers. This is the same philosophy that led to AnalogFolk Group developing With Robots, a platform for buildi...

Jodie Catalfamo and Dave Ansett are two of the four founders of Brandvas, a technology platform that places brand strategy and all of the elements that come from this process in the hands of agencies and their clients. Brandvas is an artificial intelligence (AI) platform that provides agencies with the ability to collaboratively develop brand strategy with their clients and others, informed with t...

Jamila Rizvi is the Chief Creative Officer for the Nine Network’s Future Women. She is also an author, presenter, political commentator and writes regularly for the Nine Newspapers. She shares the benefits gender equality delivers not just to women, but the organisations they work, the men they work with and society as a whole. Jamila also shares the Change Maker initiative aimed at middle managem...

Emma Montgomery is the Chief Executive Officer of Leo Burnett. She has had some major global strategic roles at TBWA in LA and Leo Burnett in Chicago and reflects on the role of strategy in agencies and marketing. Having commenced her career in media st Starcom she also explores the roles and opportunities for media and creative agencies working together. And finally, she talks about the importanc...

Gary Nissim is the Managing Director of Indago Digital and the author of the guide, “How to avoid choosing the wrong digital agency in 27 steps. Gary says he’s taken the best parts (and learnt from the worst parts) of the more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal that will help find and appoint a fully aligned agency partner. He also questions how...

Katie Saunders is the GM Marketing at Simplot Australia. Katie and David discuss her strong commercial past and how that has helped her in marketing (as well as how it could help to improve marketing degrees); the power of retailers and how food retail is adapting to modern times; and the present and future food, consumer and data trends that are helping to shape Simplot’s approach to consumers bo...

Paul Scott is an advisor and director at Digital Village, General Manager at Evergreen Digital and co-author of the book Beyond Agile - How to run smarter, faster and less wasteful projects. But it is his experience creating the Middle East's leading outsourced call centre operation and building a customer services organisation for over 200 million customers in India which informs his thoughts on...

Jordan Taylor-Bartels is the Managing Director of Magic, an agency using predictive marketing technology to empower brands to make more efficient marketing decisions and the CEO of Conumdrm. a predictive AI platform. Jordan talks about the practical and ethical challenges facing marketers in a post-cookie world and the opportunities for brands to use data to increase engagement and drive growth by...

Natalie Davey is an experienced multi-category marketer, having held leadership positions with some of Australia’s most iconic brands including Holden, NAB, Origin Energy, and most recently, Cricket Australia. David and Natalie talk about the power of sports, marketing a passion brand, cricket in the pandemic, being a female in traditionally ‘male-dominated’ categories and the benefits of an extre...

Linden Deathe is Senior Project Officer at Women’s Health Victoria. She shares her experience in leading the shEqual movement. Linden and Anton talk about the (in)Equality that exists in the Australian Advertising industry. They explore how to prevent and address gender inequality. Linden shares her research that reveals how sexist advertising contributes to a culture of violence against women. An...

Dee Madigan is the owner and Executive Creative Director of creative advertising agency Campaign Edge. She is also an author and political and social commentator, regularly appearing on the ABC’s Gruen, Channel 7’s Sunrise, and many others. But her she talks about the art of political and social justice advertising, particularly in the rough and tumble environment of election campaigns. And the re...

Mike Morgan is the Founder and Director of High Profile Enterprises, a company that has been improving the business results of businesses like TrinityP3 for more than a decade. Mike shares many of the Google search changes that have occurred and their impact on SEO during the past decade. They discuss the latest changes that are occurring now, driven by Google’s desire to drive improved user exper...

Emma Terry is Chief Marketing Officer of Tourism Tasmania. Having worked in Australia and international markets in a range of industries from FMCG to NGOs to professional services, Emma talks about the scenario planning she conducted to manage the Pandemic. She talks about the impacts on her team, the changes to her marketing plans, and the flexibility required in communicating the ‘Come Down For...

John Vlasakakis is the Co-Founder and Head of SEO at Next & Co, a pioneering digital performance marketing agency based out of Melbourne. John talks about the value of specialist independent agencies, the huge and complex challenges facing the digital marketing industry, the question of whether or not Google’s delay to FLoC is ‘kicking the can down the road’, and the role we can all play to improv...

Simon Cheng is Chief Marketing Officer of Menulog. He talks about the big shifts in the food delivery industry, and how Menulog took on UberEats by changing strategy. He shares category insights into how Menulog is differentiating not only from UberEats, but from other players such as Deliveroo (part-owned by Amazon), and the largest food delivery company in the US, Doordash. He also talks about t...

Davina Rooney is the Chief Executive Officer of the Green Building Council of Australia and shares her experience leading the transformation of the building and construction industry in delivering long term, sustainable solutions for all Australians. Davina talks about the strategy of Rate, Advocate, Educate and Collaborate as the basis of aligning such diverse groups of stakeholders to the ultima...

Christopher Sewell is the Managing Director of the Gaia Partnership, Business Director of TrinityP3 and the creator of the CO2 Counter, to measure the GHG emissions from all marketing activities from media to point of purchase. Christopher developed this measure back in 2007. But today he shares the fact that if marketers do not quickly become aware of where in their supply chain their activities...

Rich Curtis is the CEO of FutureBrand Australia talks about what attracted him to brand strategy and branding following an earlier foray into media and advertising agencies in London and Bangkok. He shares his passion for developing brand strategies and implementation that have long term growth impacts on businesses and extend beyond visual identity to all aspects of customer and stakeholder exper...

Barry O’Brien AOM, is the Founder and Chairman of media agency Atomic 212. But he has had a long career in media on both the agency and the media owner side starting way back last century. He talks about the changes that have occurred in his media career from his days at Total Advertising right through to today. But just as important, he talks about what has not changed and reveals, in a typically...

Lindsay Bennett is the Global Head of Marketing for DDB out of New York City. But six years earlier, she was a recent graduate and starting as a cadet journalist at industry trade media AdNews. Lindsay shares the path she has taken from those days at AdNews and her transition to the agency world, first in Corporate Comms and then as Marketing and New Business Director at DDB Group Australia and to...

Nathan Hodges is the Managing Director of TrinityP3 in Australia and New Zealand. But before this, he had an extensive career in advertising, particularly in Account Management, and Agency Management. He shares his view of the role of what is often mistakenly called Account Service and the importance of focusing less on the concept of service and more on the role of management and particularly lea...